Market Trends of South America Protein Bar Industry
This section covers the major market trends shaping the South America Protein Bar Market according to our research experts:
Growing Number of Health Conscious Consumer
The South America protein bar market is expected to register a significant CAGR, owing to the rising demand among the fitness and health-conscious consumers. The consumers are inclined toward these products, due to their high nutritional values and tremendous functionality. Busy lives and focus on healthy and convenient food are expected to contribute to the moderate growth in the protein bar market in Colombia, Chile, Paraguay, Peru, and other South American countries. The protein bar market in South America gravitated between healthy and on-the-go snack positioning in 2018, with new products emerging to offer a combination of both.
Brazil Holds a Prominent Share in the market studied
The protein bars market in Brazil registered significant growth in the past five years. The increasing availability of such products and major distribution channels and the emergence and consolidation of many regional brands operating with lower unit prices are boosting the demand for protein bar products, which were previously considered too expensive for the majority of the Brazilians. The Argentina market is expected to register the highest CAGR in the region during the forecast period.
