South America Ready to Drink Beverages Market Size (2024 - 2029)

The South America Ready to Drink Beverages market is experiencing growth driven by a rising consumer preference for dairy-free and vegan options, influenced by the expanding plant-based food culture. Functional beverages, particularly those with health claims such as organic and sugar-free, are gaining traction among the youth. The adoption of healthy lifestyles, linked to fitness and leisure activities, is encouraging the consumption of energy and functional drinks due to their nutritional benefits. Additionally, well-established retail channels enhance product visibility and convenience, attracting impulse buyers and offering attractive discounts, further contributing to the market's expansion.

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Market Size of South America Ready to Drink Beverages Industry

south america ready to drink beverages market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.10 %
Market Concentration Low

Major Players

South America Ready to Drink Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order

South America Ready to Drink Beverages Market Analysis

South America Ready to Drink Beverages market is projected to register a CAGR of 4.1% during the forecast period, 2022-2027.

Increasing consumer interest in dairy-free and vegan beverages owing to the influence of expnading plant-based food culture is anticipated as the key trend in the South America RTD beverages market. Further, functional ready to drink beverages are have gained significant popualrity among young populaton in the recent past as these products are often marketed with special health claims including, organic, sugar-free, vegan, and additive-free, among others. Increaisng adoption of healthy lifestyles which are primarily linked with the active particiaption in fitness activities, regular exercise, and leisure sports are encouraging consumers to incorporate energy drinks and functional beverages into thier regular diet as these drinks offer wide range of nutritional benefits such as probiotics, antioxidants, vitamins, and minerals.

Additionally, well-developed organized reatiling allow consumers to choose form wide-ranging convenient and wholesome on-the-go beverage categories. The increased shelf visibility of products is also influencing impulse purchasers and new consumers. Customers also find it beneficial to shop from such large-scale retail stores, as they offer attractive discounts and schemes on bulk purchase of sport drinks.

South America Ready to Drink Beverages Industry Segmentation

Ready-to-drink beverages, as the name suggests, are drinks that are packed in single-use containers in a prepared form and ready for consumption. South America ready-to-drink beverages market is segmented by type, distribution channel, and geography. By type, the market is segmented into tea, coffee, energy drinks, fruits & vegetable juice, dairy-based beverages, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across South America, comprising Brazil, Argentina, and the Rest of South America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Tea
Coffee
Energy Drinks
Fruits & Vegetable Juice
Dairy-based Beverages
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
By Geography
Brazil
Argentina
Rest of South America
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South America Ready to Drink Beverages Market Size Summary

The South America Ready to Drink (RTD) Beverages market is experiencing a notable shift towards health-conscious consumer preferences, driven by an increasing interest in dairy-free and vegan options. This trend is largely influenced by the expanding plant-based food culture in the region. Functional RTD beverages, which are often marketed with health claims such as organic, sugar-free, and additive-free, have gained significant popularity, particularly among the younger demographic. The growing adoption of healthy lifestyles, linked to active participation in fitness and leisure sports, has further propelled the demand for energy drinks and functional beverages, which offer nutritional benefits like probiotics and vitamins. The well-developed organized retailing sector in South America has also contributed to this growth by providing consumers with convenient access to a wide range of on-the-go beverage options, enhancing product visibility, and encouraging impulse purchases.

The market is characterized by intense competition among regional and global players, with companies like The Coca-Cola Company, Nestle SA, and Monster Beverage Corporation leading the charge. These companies are focusing on product innovation and sustainability to meet the evolving consumer demands. The demand for energy drinks, in particular, is fueled by the rise in fitness enthusiasts and the proliferation of athleisure trends, with brands investing in diverse packaging and strategic marketing efforts to enhance product visibility. Partnerships and strategic alliances, such as the one between Danone and Compañía Cervecerías Unidas, are also shaping the market landscape, allowing companies to expand their offerings and strengthen their operations. The introduction of new products, like Saudabille's kid-friendly juice line and Amcor's innovative packaging solutions, further underscores the dynamic nature of the South America RTD beverages market.

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South America Ready to Drink Beverages Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Tea

      2. 2.1.2 Coffee

      3. 2.1.3 Energy Drinks

      4. 2.1.4 Fruits & Vegetable Juice

      5. 2.1.5 Dairy-based Beverages

      6. 2.1.6 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Geography

      1. 2.3.1 Brazil

      2. 2.3.2 Argentina

      3. 2.3.3 Rest of South America

South America Ready to Drink Beverages Market Size FAQs

The South America Ready to Drink Beverages Market is projected to register a CAGR of 4.10% during the forecast period (2024-2029)

The Coca-Cola Company, Monster Beverage Corporation, Starbucks Corporation, Red Bull GmbH and PepsiCo, Inc. are the major companies operating in the South America Ready to Drink Beverages Market.

South America Ready to Drink Beverages Report Snapshots

South America Ready to Drink Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)