Market Trends of South America Ready-to-Drink (RTD) Coffee Industry
This section covers the major market trends shaping the South America RTD Coffee Market according to our research experts:
Bottled RTD Coffee Gaining Attention
Consumers are more inclined towards the attractive packaging and therefore the beverage manufacturers are focusing on packaging innovation. Glass bottles and pet bottles are widely used around the world. However, pet bottles are more preferred as these aids in improving shelf life and preservation apart from being available in economy formats. Pet bottles are manufactured in such a way that the consumers can either heat or cool the beverage according to the requirements. These bottles are also available in convenient 'grab and go' sizes. Moreover, the cap over the bottles also paly an important role in maintaining the freshness and aroma of drinks.
Brazil Dominates the Market
Brazil is the biggest coffee producer worldwide and the second greatest consumer after the United States. Improving economic conditions in Brazil are expected to generate two-thirds of the total Latin American coffee consumption growth. There has also been a general rise in demand for specialty and more premium coffees such as origin-specific coffees. Due to the presence of more choices and fewer restrictions in choosing the best coffee are helping in the opening of specialty stores. The consumer behavior is also changing with the availability of different types of coffee with a sophisticated coffee taste profile is further helping the ready to drink coffee market to grow during the forecast period.
