Market Size of Ready-to-Drink Tea Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.80 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America RTD Tea Market Analysis
South America Ready to Drink Tea Market is projected to grow at a CAGR of 3.8% during the forecast period (2020 - 2025).
- Consumption of RTD teas has witnessed a rising trend owing to the convenience and a healthy alternative to other ready-to-drink beverages on the market. In addition, the launch of new flavored teas, such as lemon and peach, has boosted the market growth in the South American region
- Healthy hydration refers to the ability of RTD tea of providing instant refreshment and mild stimulating benefits that are not considered detrimental, which is otherwise the case with coffee and other energy drinks. This shift in portfolios is enabling brands to address new consumer segments and rebrand the carbonates landscape with a healthier, functional beverage alternative.
South America RTD Tea Industry Segmentation
South America ready to drink tea market is segmented by type that includes green tea, herbal tea, and others. Based on the distribution channel, the market is divided into supermarket/hypermarket, convenience stores, online stores, and others. The study also involves the analysis of regions such as Brazil, Argentina, and the rest of South America.
| By Type | |
| Green Tea | |
| Herbal Tea | |
| Others |
| By Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Online Stores | |
| Others |
| By Geography | |
| Brazil | |
| Argentina | |
| Rest of South America |
Ready-to-Drink Tea Market Size Summary
The South America ready-to-drink tea market is experiencing a notable expansion, driven by the growing consumer preference for convenient and healthier beverage options. This trend is further amplified by the introduction of new flavored teas, such as lemon and peach, which have resonated well with consumers seeking alternatives to traditional energy drinks and carbonated beverages. The market's growth is supported by the increasing availability of RTD teas in supermarkets and hypermarkets, which offer a one-stop shopping experience that appeals to consumers' desire for convenience. These retail channels are actively seeking to boost sales through strategies like discounts and attractive product presentations, which are proving effective in enhancing market penetration.
Despite economic challenges, the RTD tea market in South America has demonstrated resilience, with consistent volume growth attributed to ongoing innovation. This includes the entry of new brands, the launch of diverse flavors, and variations in packaging. Key players such as The Coca-Cola Company, PepsiCo, and Dr. Pepper Snapple Group Inc. dominate the market, leveraging their extensive distribution networks and geographical reach to maintain a competitive edge. These companies engage in robust promotional activities to strengthen their market position. Additionally, local manufacturers are expanding their presence through specialist tea shops and innovative product offerings, further contributing to the market's dynamic growth landscape.
Ready-to-Drink Tea Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Green Tea
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2.1.2 Herbal Tea
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2.1.3 Others
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2.2 By Distribution Channel
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2.2.1 Supermarket/Hypermarket
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2.2.2 Convenience Stores
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2.2.3 Online Stores
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2.2.4 Others
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2.3 By Geography
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2.3.1 Brazil
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2.3.2 Argentina
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2.3.3 Rest of South America
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Ready-to-Drink Tea Market Size FAQs
What is the current Ready-to-Drink Tea Market size?
The Ready-to-Drink Tea Market is projected to register a CAGR of 3.80% during the forecast period (2024-2029)
Who are the key players in Ready-to-Drink Tea Market?
The Coca-Cola Company, Dr. Pepper Snapple Group Inc., Arizona Beverages USA, Ito En, Ltd. and PepsiCo Inc are the major companies operating in the Ready-to-Drink Tea Market.
