Market Trends of South America Rice Protein Industry
This section covers the major market trends shaping the South America Rice Protein Market according to our research experts:
Growing Preference for Plant based Protein
The plant-based protein market in Brazil has witnessed significant growth with numerous product launches in natural food stores, big retailers, and even corner shops. Even though the Brazilian market is relatively new in terms of plant protein consumption, the number of people who consider themselves vegan or vegetarian is already comparable to the number in countries where the plant protein market is well established.
Among consumers, a good percentage of people are familiar with the benefits of reduced consumption of animal products and are interested in changing their behavior as a result. Marketing strategies that align with trend towards healthy food consumption where ads that highlight the health benefits of plant-based products as compared to the animal-product equivalents have garnered a new level of applause from consumers.
On the other hand, the convenience factor has also played a major role in determining the sales of plant-based protein where consumers approach towards established retail chain i.e. supermarkets/hypermarket have led to volume sales through this segment.
Rice Protein Isolates to Witness High Growth
Regular rice flours contain up to 90% starch, which is mostly converted to dextrins during the processing of rice for syrups. Some starch remains in the insoluble residue as a protein-enriched by-product of that process. This by-product contains up to 50% protein, and it is a desirable starting material to prepare rice protein isolates. Researchers suggest that large doses of rice protein isolate, an allergen-free plant protein, contains 8% leucine that is found to be a suitable form of protein to support muscle hypertrophy in combination with resistance training. As compared to Whey Protein, Rice protein isolate consumption post resistance exercise decreases fat-mass and increases lean body mass, skeletal muscle along with power and strength.
