Market Trends of South America RTE Food Industry
This section covers the major market trends shaping the South America RTE Food Market according to our research experts:
Increasing Penetration of Organized Retail Outlets
With the increase in preference for branded products among consumers, the importance of organized retailers carrying organic RTE food has also increased. The rapid penetration of modern retailing stores in developing countries, like Brazil is also contributing to the rapid growth of the market as they are increasingly stocking on different brands of ready meals, thereby, providing accessibility and availability of the products for consumers under a single roof. For instance, in Brazil, the penetration of supermarket chains, such as Brothers Muffato Cia Ltda, that offer ready meals, including frozen foods, such as Mezzanine Lasagna with Chicken Sauce, have enabled consumers to purchase products with ease, which in turn boosting the market in the region.
Brazil holds the Largest Share in the Market Studied
Brazil is one of the major food producers and exporters in the world offers great opportunities for the food producers and food processing industries. These industries produce a wide product range, including ready meals, aiming consumers at all income levels. The consumers of the country are seeking convenient and healthier food products. With the economic recession that hit Brazil in 2014, the country lost its purchasing power and opted for homemade food rather than ready meals consequently hindering the market, which in turn boosting the market studied in the country.
