South America Snack Bar Market Size (2024 - 2029)

The South American snack bar market is experiencing growth driven by an improving economic landscape that has increased consumer spending on indulgent and snacking options. This growth is further supported by a rising health consciousness among consumers, leading to a preference for healthy and sustainable snacking choices. The market is also seeing significant sales in the free-from categories of snack bars, which exclude ingredients like sugar, gluten, and GMO, particularly in countries such as Brazil and Argentina.

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Market Size of South America Snack Bar Industry

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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.34 %
Market Concentration Low

Major Players

South America Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

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South America Snack Bar Market Analysis

South America snack bar market is projected to grow at a CAGR of 9.34% during the forecastperiod (2020- 2025).

  • The South American snack bar market is driven by rapidly growing economic scenario that has heightened the spending on indulgent and snacking options.
  • The rising health consciousness amid increasing prevalence in the lifestyle diseases has enabledSouth American consumers to opt for healthy and sustainable snacking options.
  • The free-from categories of snack bars that are devoid of ingredients, such as sugar, gluten and GMO, which carry negative public-health opinions, are expected to significant sales in countries, such as Brazil and Argentina.

South America Snack Bar Industry Segmentation

South America snack bar market offers a range of product types including cereal, energy and other snack bars. The cereal bars section is further divided into granola/muesli bar and other cereal bars.Based on distribution channel, the market is segmented into supermarket/hypermarket, convenience store, specialty stores, online stores, and others. The report also covers the country level analysis for the major countries in the region such as Brazil, Argentina and rest of South America.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Supermarket/Hypermarket
Convenience Store
Specialty Stores
Online Stores
Others
Geography
South America
Brazil
Argentina
Rest of South America
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South America Snack Bar Market Size Summary

The South American snack bar market is experiencing significant growth, driven by an evolving economic landscape that encourages increased spending on indulgent and convenient snacking options. Consumers in the region are becoming more health-conscious, leading to a preference for healthy and sustainable snack choices. This trend is particularly evident in the demand for snack bars that are free from ingredients like sugar, gluten, and GMOs, which are viewed negatively by the public. Countries such as Brazil and Argentina are seeing a rise in the popularity of these free-from categories, reflecting a broader shift towards healthier eating habits.

In Brazil, the snack bar market is characterized by a growing demand for healthy indulgence and innovative product development. The rise of dual-income households has shifted consumer spending towards convenience and better-for-you foods, with gluten-free and low-sodium options gaining traction. The market is also witnessing a strong preference for energy bars, which are surpassing traditional snacking categories like cookies and confectionery. The use of locally sourced ingredients such as quinoa and amaranth, along with exotic flavors from South American cuisines, is enhancing the appeal of snack bars. The market is highly fragmented, with numerous manufacturers, including major players like Kellogg Company, General Mills Inc., Nestle, and PepsiCo Inc., actively expanding their presence through strategic partnerships and product innovation.

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South America Snack Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Cereal Bars

        1. 2.1.1.1 Granola/Muesli Bars

        2. 2.1.1.2 Other Cereal Bars

      2. 2.1.2 Energy Bars

      3. 2.1.3 Other Snack Bars

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarket/Hypermarket

        1. 2.2.1.1 Convenience Store

        2. 2.2.1.2 Specialty Stores

        3. 2.2.1.3 Online Stores

        4. 2.2.1.4 Others

    3. 2.3 Geography

      1. 2.3.1 South America

        1. 2.3.1.1 Brazil

        2. 2.3.1.2 Argentina

        3. 2.3.1.3 Rest of South America

South America Snack Bar Market Size FAQs

The South America Snack Bar Market is projected to register a CAGR of 9.34% during the forecast period (2024-2029)

Kellogg Company, General Mills Inc., Nestle, PepsiCo Inc. and Post Holdings are the major companies operating in the South America Snack Bar Market.

South America Snack Bar Report Snapshots

South America Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)