Market Size of South America Sports Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.00 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Sports Drink Market Analysis
South America Sports Drinks Market is estimated to register a CAGR of 3%, during the forecast period (2020 - 2025).
- Sports drinks are gaining popularity among the athletes and individuals who are involved in the rigorous physical activity. The marketers are targeting different age groups, like teenagers and young adults.
- The rising disposable income and the adoption of millennial culture and their habits also play a major role. The market is consistently growing and the consumers mindset is changing, and even non-sportspersons are consuming sports drinks with basic required sports activities.
South America Sports Drink Industry Segmentation
South America Sports Drinks Market is segmented by packaging and distribution channel. On the basis of packaging, the market is segmented into PET bottles, cans, and others. On the basis of distribution channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores and Other distribution channels.
| Packaging Type | |
| PET Bottles | |
| Cans |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |
| Brazil | |
| Argentina | |
| Rest of South America |
South America Sports Drinks Market Size Summary
The South America sports drinks market is experiencing a steady expansion, driven by increasing consumer interest among athletes and individuals engaged in rigorous physical activities. This growth is further fueled by targeted marketing efforts aimed at teenagers and young adults, alongside rising disposable incomes and the adoption of millennial lifestyles. The market is witnessing a shift in consumer mindset, with non-sportspersons also embracing sports drinks as part of their routine, influenced by a diverse food consumption pattern that favors value-added products offering health benefits. Sports drinks are gaining preference over traditional soda beverages due to their lower sugar content, positioning them as a healthier alternative. Major companies like Coca-Cola and PepsiCo are actively participating in this market, offering a variety of sports drink products to cater to the evolving consumer preferences.
The South American sports drinks market is characterized by moderate competition, with Brazil anticipated to hold the largest market share, followed by Argentina and other countries in the region. The market's growth is supported by significant investments and an expanding consumer base, bolstered by increasing disposable incomes. Key players in the market, including PepsiCo and Coca-Cola, are focusing on strategies such as expansions, innovations, and new product launches to maintain their competitive edge. These companies are introducing innovative products with naturally derived ingredients to differentiate themselves in the market. The combination of these factors is expected to sustain the market's growth trajectory over the forecast period.
South America Sports Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Packaging Type
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2.1.1 PET Bottles
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2.1.2 Cans
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 Brazil
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2.3.2 Argentina
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2.3.3 Rest of South America
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South America Sports Drinks Market Size FAQs
What is the current South America Sports Drinks Market size?
The South America Sports Drinks Market is projected to register a CAGR of 3% during the forecast period (2024-2029)
Who are the key players in South America Sports Drinks Market?
Pepsico, Coca Cola Company, AJE Group, Britvic PLC and Otsuka Pharmaceutical Co are the major companies operating in the South America Sports Drinks Market.
