South America Vitamin Fortified & Mineral Enriched Food & Beverage Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.10 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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South America Vitamin Fortified & Mineral Enriched Food & Beverage Market Analysis
South America Vitamin Fortified and Mineral Enriched Food and Beverage Market is projected to grow at a CAGR of 7.1% during the forecast period (2020-2025).
- Fortification is the process of adding a nutrient or ingredient that was not found naturally in that product. In Brazil and other South American regions, obesity rates have increased over time. Therefore, to improve the health condition of the people, significant progress in food fortification has been targeted and achieved.
- Food fortification is attractive because it does not require the target groups to change their diet but can be implemented by the food industry, and because it reaches large numbers of consumers through retail. Expenditure on health goods and services is expected to grow significantly and simultaneously, as consumers in this group take more care of their physical condition.
South America Vitamin Fortified & Mineral Enriched Food & Beverage Market Trends
This section covers the major market trends shaping the South America Vitamin Fortified & Mineral Enriched Food & Beverage Market according to our research experts:
Growing Popularity of Functional Beverages
Consumers in South America have a greater understanding of the relationship between diet and health, which is fueling the growth in the industry. Besides, the increasing purchasing power among the middle-class population is triggering the market growth. The obesity rate is increasing in Brazil, which is further increasing health awareness among individuals, as a result, consumers are shifting towards these functional drinks. Consumers in Argentina are demanding packaged food that provides health & wellness, despite the economic crisis. This trend is expected to benefit the functional beverage market of the beverage market. Strong promotional activities and discount deals offered by hypermarket supermarkets are boosting the market for the functional beverages in Argentina.
Supermarket/Hypermarket is the Preferred Channel
The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for fortified food manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. Consumers prefer purchasing the food & beverage products through supermarkets, as it serves as a platform with the availability of all the products in one place, which saves time and energy. The supermarket/hypermarket chains are searching for new ways to increase sales through their channels. Discount offers, lending new attractive look to the products, and making brochures are some of the techniques being adopted to increase sales.
South America Vitamin Fortified & Mineral Enriched Food & Beverage Industry Overview
South America vitamin fortified and mineral enriched food and beverage is fragmented and competitive in nature having a large number of players competing for market share. Companies focusing on new product launches with healthier ingredients/organic claims along with acquisition, merger, partnership, and expansions as their key marketing strategy. Some of the major players in the market studied are Abbott, Kellogg Company, PepsiCo, and Kraft Heinz among others.
South America Vitamin Fortified & Mineral Enriched Food & Beverage Market Leaders
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Abbott Laboratories
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Kellogg Company
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PepsiCo
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Kraft Heinz Company
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The Coca-Cola Company
*Disclaimer: Major Players sorted in no particular order
South America Vitamin Fortified & Mineral Enriched Food & Beverage Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions & Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
- 3.1 Market Overview
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Cereal-Based Products
- 5.1.2 Dairy Products
- 5.1.3 Beverages
- 5.1.4 Infant Formulas
- 5.1.5 Others
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5.2 By Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Convenience Stores
- 5.2.3 Pharmacy/Drug Store
- 5.2.4 Online Retail Store
- 5.2.5 Others
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5.3 Geography
- 5.3.1 Europe
- 5.3.1.1 Brazil
- 5.3.1.2 Argentina
- 5.3.1.3 Rest of South America
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
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6.4 Company Profiles
- 6.4.1 Abbott Laboratories
- 6.4.2 The Coca-Cola Company
- 6.4.3 PepsiCo
- 6.4.4 Kellogg Company
- 6.4.5 Kraft Heinz Company
- 6.4.6 Amway Corporation
- 6.4.7 The Hain Celestial Group, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
South America Vitamin Fortified & Mineral Enriched Food & Beverage Industry Segmentation
South America's vitamin fortified and mineral enriched food and beverage market is segmented by product type, distribution channel, and geography. On the basis of product type, the market is segmented into cereal-based products, dairy products, beverages, infant formulas, others. Based on the distribution channels, the market is segmented into supermarket/hypermarket, convenience stores, pharmacy/drug stores, online retail stores, and others. The study also involves the analysis of regions such as Brazil, Argentina, and the rest of South America.
| By Product Type | Cereal-Based Products | |
| Dairy Products | ||
| Beverages | ||
| Infant Formulas | ||
| Others | ||
| By Distribution Channel | Supermarket/Hypermarket | |
| Convenience Stores | ||
| Pharmacy/Drug Store | ||
| Online Retail Store | ||
| Others | ||
| Geography | Europe | Brazil |
| Argentina | ||
| Rest of South America |
South America Vitamin Fortified & Mineral Enriched Food & Beverage Market Research FAQs
What is the current South America Vitamin Fortified and Mineral Enriched Food & Beverage Market size?
The South America Vitamin Fortified and Mineral Enriched Food & Beverage Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)
Who are the key players in South America Vitamin Fortified and Mineral Enriched Food & Beverage Market?
Abbott Laboratories, Kellogg Company, PepsiCo, Kraft Heinz Company and The Coca-Cola Company are the major companies operating in the South America Vitamin Fortified and Mineral Enriched Food & Beverage Market.
What years does this South America Vitamin Fortified and Mineral Enriched Food & Beverage Market cover?
The report covers the South America Vitamin Fortified and Mineral Enriched Food & Beverage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Vitamin Fortified and Mineral Enriched Food & Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
South America Vitamin Fortified and Mineral Enriched Food & Beverage Industry Report
Statistics for the 2024 South America Vitamin Fortified and Mineral Enriched Food & Beverage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Vitamin Fortified and Mineral Enriched Food & Beverage analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
South America Vitamin Fortified and Mineral Enriched Food & Beverage Report Snapshots
- South America Vitamin Fortified and Mineral Enriched Food & Beverage Market Size
- South America Vitamin Fortified and Mineral Enriched Food & Beverage Market Share
- South America Vitamin Fortified and Mineral Enriched Food & Beverage Market Trends
- South America Vitamin Fortified and Mineral Enriched Food & Beverage Companies
