South America Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The South America Wine Market is segmented by Product Type (Still Wine, Sparkling Wine, Fortified Wine, and Vermouth), Color (Red Wine, Rose Wine, and White Wine), Distribution Channel (On-trade and Off-trade), and Geography (Brazil, Argentina, and Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

South America Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

South America Wine Market Size

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South America Wine Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.60 %
Market Concentration Medium

Major Players

South America Wine Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of South America Wine Market with other markets in Food & Beverage Industry

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South America Wine Market Analysis

The South America Wine market is projected to register a CAGR of 2.6% during the forecast period, 2022-2027.

The demand for wine in South America is anticipated to rise as a result of its health benefits, premiumization of wine goods, innovation in flavor, and more sophisticated distribution networks. The desire for fresh and unusual flavors like Riesling wine and other tropical fruit wines is predicted to increase, along with customer tastes and preferences changing.

The South American wine industry is booming, and this is due to the region's special advantages. In terms of wine output, Chile is ninth in the world, only in front of Portugal, and Argentina is fifth. The use of more sophisticated production technologies was made possible by increased global trade and investment openness, which supported the alignment of countries like Chile and Argentina's wine industry with international standards.

Vineyards are protected from pests and diseases by the region's high altitude and low humidity. Due to this, Argentina's production costs are lower than those of other nations. Malbec, bonarda, and cabernet sauvignon are the primary red wine varieties produced in Argentina, whereas torrontes and chardonnay are the primary white wine varieties. Argentina's wine is more accessible, which is driving up import demand. For instance, in January 2022, Miami-based importer Origins Organic launched a new canned Argentine wine brand Le Petit Verre. The Malbec and Bubbly Rosé are Le Petit Verre's first offerings.

South America Wine Industry Overview

The South American wine market is a highly competitive market due to many global and domestic companies operating in the region. The Wine Group, Vina Concha Y Toro, Fecovita Co-op, Grupo Penaflor, and Bacardi Limited are the market's leading companies. Due to their wide range of wine prices, these companies have a significant market share. A strong brand foundation is also greatly influenced by taste, type, and price. Due to their great brand awareness, well-known players are expanding their geographic reach, while other competitors are looking for mergers, acquisitions, and partnerships to take over regional market shares. For instance, in March 2021, Grupo Penaflor acquired Patritti winery, one of the major wineries in San Patricio del Chanar, Neuquen, Argentina. The Patritti winery, which produces wine on 110 hectares, has been added to the Grupo Penaflor portfolio along with Trapiche, Finca Las Moras, El Esteco, Mascota Vineyards, and Navarro Correas.

South America Wine Market Leaders

  1. The Wine Group

  2. Vina Concha Y Toro

  3. Fecovita Co-op.

  4. Grupo Penaflor

  5. Bacardi Limited

  6. *Disclaimer: Major Players sorted in no particular order
SA Wine market Concentration- CL.png
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South America Wine Market News

  • In May 2022, Concha Y Toro's brand Diablo launched its first White Wine. It is a seductive wine with notes of passion fruit and mango. This wine is versatile, especially recommended to pair with oily fish, seafood, and pasta with creamy sauces.
  • In march 2021, Wines of Argentina, the parent company of the Vino Argentino brand started a new innovation program for Argentine wineries to enhance their online presence. The program consists of a series of online and in-person sessions where vineyards collaborate on significant tasks. These include non-traditional branding, the production and distribution of content, online networking, and the activation of events and channels.
  • In February 2020, Fecovita launched a range of Argentinian wines made with British palates in consideration. A pair of "Reserve" wines, a group of more expensive Uco Valley Estate Malbec, Cabernet Sauvignon, and Cabernet Franc, and an expensive Uco Valley Single Vineyard Malbec make up the three tiers of the range.

South America Wine Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Still Wine
    • 5.1.2 Sparkling Wine
    • 5.1.3 Fortified Wine
    • 5.1.4 Vermouth
  • 5.2 By Color
    • 5.2.1 Red Wine
    • 5.2.2 Rose Wine
    • 5.2.3 White Wine
  • 5.3 By Distriburtion Channel
    • 5.3.1 On-Trade
    • 5.3.2 Off-Trade
    • 5.3.2.1 Supermarkets/Hypermarkets
    • 5.3.2.2 Specialty Stores
    • 5.3.2.3 Online Retailers
    • 5.3.2.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 Argentina
    • 5.4.2 Brazil
    • 5.4.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Wine group
    • 6.3.2 Grupo Penaflor
    • 6.3.3 Bacardi Limited
    • 6.3.4 Cara Sur
    • 6.3.5 Vina Concha Y Toro
    • 6.3.6 Fecovita Co-op.
    • 6.3.7 Bouchon Wine Limited
    • 6.3.8 Bodegas Esmeralda
    • 6.3.9 Casa Valduga
    • 6.3.10 The Miolo Wine Group
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

9. DISCLAIMER

**Subject to Availability
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South America Wine Industry Segmentation

Wine is an alcoholic drink typically made from fermented grape juice. The South America Wine market is segmented by product type, color, distribution channel, and geography. Based on product type market is segmented into still wine, sparkling wine, fortified wine, and vermouth. Based on the color market is segmented into red wine, rose wine, and white wine, By distribution channel, the market is divided into on-trade and off-trade. Off-trade is further segmented into supermarkets/hypermarkets, specialty stores, online retailers, and other distribution channels. Based on geography market is segmented into Brazil, Argentina, and Rest of South America. For each segment, the market sizing and forecast have been done based on value (in USD million).

By Type Still Wine
Sparkling Wine
Fortified Wine
Vermouth
By Color Red Wine
Rose Wine
White Wine
By Distriburtion Channel On-Trade
Off-Trade Supermarkets/Hypermarkets
Specialty Stores
Online Retailers
Other Distribution Channels
By Geography Argentina
Brazil
Rest of South America
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South America Wine Market Research FAQs

What is the current South America Wine Market size?

The South America Wine Market is projected to register a CAGR of 2.60% during the forecast period (2024-2029)

Who are the key players in South America Wine Market?

The Wine Group, Vina Concha Y Toro, Fecovita Co-op., Grupo Penaflor and Bacardi Limited are the major companies operating in the South America Wine Market.

What years does this South America Wine Market cover?

The report covers the South America Wine Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the South America Wine Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

South America Wine Industry Report

Statistics for the 2024 South America Wine market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Wine analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.