South America Yogurt Market Size (2024 - 2029)

The South American yogurt market is experiencing growth, driven by a shift in consumer preferences towards probiotic products due to dietary concerns. Although the market is not as advanced as its European counterpart, the introduction of innovative products by European brands is expected to stimulate consumer interest and contribute to the expansion of the market size.

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Market Size of South America Yogurt Industry

cagr
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.45 %
Market Concentration Low

Major Players

South America Yogurt Market Major Players

*Disclaimer: Major Players sorted in no particular order

South America Yogurt Market Analysis

The South American yogurt market is expected to registera CAGR of 5.45%, during the forecast period 2020- 2025.

  • The dietof Americans is a great concern and that is leading the consumers to shift towardprobiotic products. The South American market is not as developed as Europe in terms of yogurt. It is worrisome that the American diet is imbalanced and by taking three layers of low fat and fat-free dairy can create a healthier lifestyle.
  • Dannon was one of the first one to open its store in South America and to explore new ways of America’s population to experience yogurt. Many European brands like Ehrmann are coming to the market and will be bringing innovative products to excite the consumers.

South America Yogurt Industry Segmentation

South America yogurt market is segmented by category into dairy based and non-dairy based yogurt; by type into, plain and flavored. By distribution channel, the south americs yogurt market can be segmented into hyper-markets/supermarkets, convenience stores, specialty stores, online stores, and others. 

By Category
Dairy-based yogurt
Non-dairy based yogurt
By Type
Plain yogurt
Flavored yogurt
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
Geography
Brazil
Argentina
Rest of South America
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South America Yogurt Market Size Summary

The South American yogurt market is experiencing a notable transformation, driven by a growing consumer shift towards probiotic products and healthier dietary choices. Although the market is not as mature as in Europe, it presents significant opportunities for growth, particularly in Brazil, where yogurt consumption is on the rise. European brands, such as Ehrmann, are entering the market with innovative products to cater to the evolving consumer preferences. The demand for Greek yogurt is particularly strong, as it offers a high protein content with lower carbohydrates and fats, aligning with the health-conscious trends among consumers. This shift is further supported by health campaigns promoting low-fat and probiotic options, addressing concerns related to obesity and imbalanced diets.

The market dynamics are heavily influenced by product innovation and strategic marketing efforts. Companies like Fage and Chobani have successfully leveraged cultural movements towards health to establish strong brand identities and consumer loyalty. Dannon has also played a significant role in popularizing Greek yogurt through creative and appealing product offerings. As the market continues to develop, the focus on providing consumers with desirable and health-oriented yogurt options is expected to drive further growth and expansion in the region. The entry of European brands and the increasing popularity of Greek yogurt are key factors contributing to the positive outlook for the South American yogurt market.

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South America Yogurt Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porters Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Category

      1. 2.1.1 Dairy-based yogurt

      2. 2.1.2 Non-dairy based yogurt

    2. 2.2 By Type

      1. 2.2.1 Plain yogurt

      2. 2.2.2 Flavored yogurt

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialty Stores

      4. 2.3.4 Online Stores

      5. 2.3.5 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 Brazil

      2. 2.4.2 Argentina

      3. 2.4.3 Rest of South America

South America Yogurt Market Size FAQs

The South America Yogurt Market is projected to register a CAGR of 5.45% during the forecast period (2024-2029)

Chobani LLC, Danone SA, Marvel, FAGE USA Dairy Industry Inc. and Nestle are the major companies operating in the South America Yogurt Market.

South America Yogurt Market Report Snapshots

South America Yogurt Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)