South Asia Mobile Gaming Market Size (2024 - 2029)

The South Asia mobile gaming market is experiencing significant growth, driven by the increasing accessibility of smartphones and advancements in technology. The shift towards mobile-first gaming is accommodating the on-the-go lifestyles of players, with gaming studios transitioning from PC-focused development to mobile platforms without compromising quality. The region's dominance in smartphone usage further propels the market, as seen with platforms like TikTok integrating mobile games to engage younger audiences. The rise of mobile eSports and cloud gaming is also contributing to the market's expansion, offering new opportunities for vendors to connect with a large audience of smartphone gamers. However, challenges such as user retention due to bugs and limited gamification remain critical for developers to address. The pandemic has accelerated the consumption of digital entertainment, particularly mobile games, highlighting the market's robust potential.

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Market Size of South Asia Mobile Gaming Industry

Southeast Asian Gaming Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.50 %
Market Concentration Low

Major Players

Southeast Asian Gaming Market Key Players

*Disclaimer: Major Players sorted in no particular order

South Asia Mobile Gaming Market Analysis

The South Asia Gaming Market is expected to register a CAGR of 8.5% during the forecast period. The growing use of smartphones and increased investments in internet infrastructure are the primary reasons for the market's enormous growth potential.

  • The key factors fuelling mobile gaming growth in the region are accessibility and technological advancement. The gaming industry is changing its attention to mobile-first to accommodate players' modern on-the-go lifestyles. This includes gaming studios that had previously focused solely on PC development has shifted their focus to mobile. They don't have to deteriorate the game quality because of the updated smartphone technology and software developments. As a result, mobile versions of some of the most popular PC and console games are now available. South Asia region is one of the dominating markets for smartphones for which mobile gaming in the region is increasing. For example, due to the significant concentration of younger smartphone owners in Vietnam, the social video platform Tik Tok is already experimenting with mobile games with users. In addition, Incredible speeds (20 times 4G) and low latency were possible with 5G. (20 ms to 5 ms). As a result, the market is seeing an increase in AAA-quality mobile games with high production values.
  • People in the region choose to watch and play sports online because mobile eSports is expected to be one of the most important aspects of the growth of the mobile game market in the region. For example, because of mobile gamers' explosive expansion, several publishers have shifted their focus to creating more accessible games that foster a sense of community among players. Tencent's PUBG Mobile is one such game that has gained a devoted audience. PUBG Mobile has created a dedicated community with good contact in the region. In addition, Esports at the 2021 Southeast Asian Games were held in the National Convention Center in Hanoi, Vietnam. It will be the second time the International Olympic Committee has sanctioned an esports tournament as a medal event in a multi-sport competition.
  • Cloud gaming has eliminated the need for frequent hardware updates, allowing gamers worldwide to play cloud games on their current devices and future devices that may have poor specs but can play cloud games. The biggest opportunity for vendors in the market is to reach out to smartphone gamers, who make up a sizable portion of the gaming audience and prefer to play PC and console games on their phones. For example, Microsoft's Xbox Game Pass subscription program encompasses PC, mobile, and cloud gaming. It is now available in Indonesia, Malaysia, Thailand, and Vietnam. It shows the growth potential of the South Asia Mobile gaming market.
  • User retention for mobile gaming in the region is a major challenge for the game developer. Bugs, a lack of gamification, a difficult UI, better alternatives, and so on are some of the most typical reasons. In the case of games, gamers can quickly become bored with a certain sort of game. The developers must keep adding new stages, characters, and design features to the game regularly, which is a very difficult task because of the fluctuating customer demand.
  • All the countries in the region were under lockdown during the pandemic to prevent the COVID 19 f. Because of this, there has been a huge increase in the consumption of digital entertainment, particularly mobile games. In the COVID-19-affected markets, major gaming suppliers have significantly increased downloads of various mobile games.

South Asia Mobile Gaming Industry Segmentation

Gaming is defined as playing electronic games conducted through multiple varieties of means, such as through the use of computers, smartphones, and consoles. There is an increasing prevalence of high-speed internet connections, especially in emerging economies, making online gaming practical for more people in recent years. Mobile gaming has surpassed console and PC gaming to become the most popular form in South Asia.

South Asia Mobile Gaming Market has been Segmented by Platform (Android and iOS).

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iOS
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South Asia Mobile Gaming Market Size Summary

The South Asia Mobile Gaming Market is experiencing significant growth, driven by the increasing penetration of smartphones and advancements in internet infrastructure. The region's shift towards mobile-first gaming is largely due to the accessibility and technological improvements that cater to the on-the-go lifestyles of modern players. This transition has seen gaming studios, previously focused on PC development, pivot towards mobile platforms without compromising on game quality, thanks to enhanced smartphone technology. The region's dominance in smartphone usage, coupled with the rapid adoption of 5G technology, has facilitated the emergence of high-quality mobile games with substantial production values. The popularity of mobile eSports is also contributing to market expansion, with games like PUBG Mobile fostering strong community engagement. The COVID-19 pandemic further accelerated the consumption of digital entertainment, particularly mobile games, as lockdowns increased screen time.

The market's potential is further bolstered by cloud gaming, which allows gamers to play on devices with lower specifications, and the growing interest in eSports, with significant investments and infrastructure developments in the region. Countries like Thailand are actively promoting their gaming industries to stimulate economic growth, while companies are engaging in mergers and acquisitions to strengthen their market presence. The introduction of advanced gaming devices, such as the Razer Phone, and partnerships with telecom providers to expand 5G coverage are enhancing the gaming experience. The fragmented nature of the market sees companies employing strategies like product and service innovation to maintain competitiveness. With major gaming titles and platforms expanding their reach in South Asia, the market is poised for continued growth and transformation.

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South Asia Mobile Gaming Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 The growth of eSports in the region

      2. 1.2.2 5G network and increasing usage of smartphones

    3. 1.3 Market Restraints

      1. 1.3.1 User retention for mobile gaming

    4. 1.4 Value Chain / Supply Chain Analysis

    5. 1.5 Porters 5 Force Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers/Consumers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 COVID-19 Impact on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Platform

      1. 2.1.1 Android

      2. 2.1.2 iOS

South Asia Mobile Gaming Market Size FAQs

The South Asia Mobile Gaming Market is projected to register a CAGR of 8.5% during the forecast period (2024-2029)

Asiasoft Corporation Public Company Limited, IGG INC, Tencent Holdings Ltd, Netmarble Corporation and BANDAI NAMCO Entertainment Asia are the major companies operating in the South Asia Mobile Gaming Market.

South Asia Mobile Gaming Market Report Snapshots

South Asia Mobile Gaming Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)