Southeast Asia Agriculture Tractors Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.43 Billion |
| Market Size (2029) | USD 3.14 Billion |
| CAGR (2024 - 2029) | 5.20 % |
| Market Concentration | High |
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*Disclaimer: Major Players sorted in no particular order |
Southeast Asia Agriculture Tractors Market Analysis
The Southeast Asia Agricultural Tractors Market size is estimated at USD 2.43 billion in 2024, and is expected to reach USD 3.14 billion by 2029, growing at a CAGR of 5.20% during the forecast period (2024-2029).
The increasing unavailability of skilled farm laborers, growing mechanization of agriculture, and demand for various tractors with different horsepower are boosting the sales of agriculture tractors in Southeast Asia. Farmers are increasingly adopting agricultural mechanization as a substitute for manual labor. Among Southeast Asian countries, agriculture tractors were widely used in Vietnam. In developing countries of the region, the demand for lower HP tractors is high due to the low disposable income of farmers and high labor costs. Farmers prefer small and customized tractors for agricultural purposes due to small farmland sizes. Moreover, less fuel consumption by small tractors helps to empower small and marginal farmers. Increasing demands for power, precision, handling, and efficiency have shaped the development of modern tractors and continue to drive their growth during the forecast period. Increasing farm mechanization in developing countries fortifies the demand and production of agricultural tractors. However, repair and maintenance expenses are also expanding, which acts as a restraint to the market.
Southeast Asia Agriculture Tractors Market Trends
Shortage of Skilled Farm Labor is Driving the Market
The cost of farm labor is directly related to the percentage of the country's total population employed in agriculture, considering simple demand-supply economics, thereby affecting the agricultural tractors market in Southeast Asia. On average, developing economies have larger percentages of the population dependent on agriculture. However, the percentages have decreased over time as many people migrate to urban areas yearly. Farmers are increasingly adopting agricultural mechanization as a substitute for manual labor with a more cost-effective, readily available, and more efficient means of agricultural operation. The reduced workforce in agriculture, increasing adoption of precision farming, and advancement in tractor technology reduce the cost of spending on work labor in the countries. Furthermore, government initiatives promoting mechanization and modernization of agriculture through subsidies, loans, and other incentives to encourage farmers to adopt new technologies and increase farm productivity are driving the market.
Increasing Usage of Tractors in Thailand
The agricultural sector is crucial to Thailand's economy, making it a Southeast Asian powerhouse. As a result, the Government of the Kingdom of Thailand implemented various initiatives, provisions for agricultural investment strategies, and policies to modernize and mechanize the farm sector. Through such initiatives, including the Thailand 20-Year Strategic Plan 2017-2036 and the Thailand 4.0 for Smart Farmers, the government aims to enhance the welfare of farmers by transforming agriculture into a viable activity that will positively impact the Thai agricultural machinery market. Moreover, the increasing food security concerns due to rapid population growth are driving the demand for agricultural tractors to substantially increase production and per-hectare yield and meet food demand. Major companies are also launching new products to establish their presence in the Thai market. For example, Mahindra is set to debut in the ASEAN region in 2024, starting with Thailand with Oja.
Southeast Asia Agriculture Tractors Industry Overview
The Southeast Asia agricultural tractor market is consolidated, with the major players occupying the major share of the market. The Deere and Company, Kubota Corporation, CNH Industrial NV, Yanmanr Co. Ltd, and ISEKI & CO Ltd are some significant players in the market. The players are often involved in adopting various strategies, such as partnerships and new product launches, to consolidate their position in the market.
Southeast Asia Agriculture Tractors Market Leaders
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KUBOTA Corporation
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Deere & Company
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YANMAR CO., LTD.
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CNH Industrial
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ISEKI & CO Ltd
*Disclaimer: Major Players sorted in no particular order
Southeast Asia Agriculture Tractors Market News
- February 2024: John Deere launched a wide range of agriculture equipment for the Southeast Asia region at the Commodity Classic trade show, including Autonomy-ready high-horsepower 9RX series tractors, C-Series air carts, and sprayers with weed-sensing technology. The company is committed to providing farmers innovative solutions to boost productivity, efficiency, and sustainability.
- January 2024: Kubota unveiled the New Actually Concept, fully electric and autonomous tractors, at CES 2024. This concept vehicle is designed for various agricultural tasks and features quick charging capabilities for extended operation. Kubota envisions this technology as part of the future of working alongside automation and data analysis.
- January 2024: John Deere and Space X partnered and provided satellite communications SATCOM services to growers. This solution integrates current and new machines through satellite internet services and ruggedized satellite terminals.
Southeast Asia Agriculture Tractors Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Skilled Labor Shortage
- 4.2.2 Favorable Government Policies
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4.3 Market Restraints
- 4.3.1 Fragmentation of Land Holdings
- 4.3.2 Increasing Interest of Farmers Toward Custom Hiring Center
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4.4 Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Orchard Tractors
- 5.1.2 Row-Crop Tractors
- 5.1.3 Utility Tractors
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5.2 Horse Power
- 5.2.1 Less than 12 HP
- 5.2.2 12 HP to 99 HP
- 5.2.3 100 HP to 175 HP
- 5.2.4 Above 175 HP
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5.3 Geography
- 5.3.1 Thailand
- 5.3.2 Vietnam
- 5.3.3 Malaysia
- 5.3.4 Indonesia
- 5.3.5 Singapore
- 5.3.6 Philippines
- 5.3.7 Cambodia
- 5.3.8 Myanmar
- 5.3.9 Rest of Southeast Asia
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 KUBOTA TRACTOR CORPORATION
- 6.3.2 CLAAS KGaA mbH
- 6.3.3 Deere & Company
- 6.3.4 YANMAR CO. LTD
- 6.3.5 CNH Industrial
- 6.3.6 ISEKI CO. LTD
- 6.3.7 Mitsubishi Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablitySoutheast Asia Agriculture Tractors Industry Segmentation
An agricultural tractor is a vehicle designed to deliver a high tractive effort at slow speeds to haul a trailer or machinery. The market does not cover other agricultural machinery and attachments to the tractor. The tractor used for industrial and construction purposes is also excluded from the study.
The Southeast Asia agricultural tractor market is segmented by type (orchard tractors, row-crop tractors, and utility tractors), horsepower (less than 12 HP, 12 HP to 99 HP, 100 HP to 175 HP, and Above 175 HP), and geography (Thailand, Vietnam, Malaysia, Indonesia, Singapore, Philippines, Cambodia, Myanmar, and Rest of Southeast Asia).
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Type | Orchard Tractors |
| Row-Crop Tractors | |
| Utility Tractors | |
| Horse Power | Less than 12 HP |
| 12 HP to 99 HP | |
| 100 HP to 175 HP | |
| Above 175 HP | |
| Geography | Thailand |
| Vietnam | |
| Malaysia | |
| Indonesia | |
| Singapore | |
| Philippines | |
| Cambodia | |
| Myanmar | |
| Rest of Southeast Asia |
Southeast Asia Agriculture Tractors Market Research FAQs
How big is the Southeast Asia Agricultural Tractors Market?
The Southeast Asia Agricultural Tractors Market size is expected to reach USD 2.43 billion in 2024 and grow at a CAGR of 5.20% to reach USD 3.14 billion by 2029.
What is the current Southeast Asia Agricultural Tractors Market size?
In 2024, the Southeast Asia Agricultural Tractors Market size is expected to reach USD 2.43 billion.
Who are the key players in Southeast Asia Agricultural Tractors Market?
KUBOTA Corporation, Deere & Company, YANMAR CO., LTD., CNH Industrial and ISEKI & CO Ltd are the major companies operating in the Southeast Asia Agricultural Tractors Market.
What years does this Southeast Asia Agricultural Tractors Market cover, and what was the market size in 2023?
In 2023, the Southeast Asia Agricultural Tractors Market size was estimated at USD 2.30 billion. The report covers the Southeast Asia Agricultural Tractors Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Southeast Asia Agricultural Tractors Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Southeast Asia Agriculture Tractors Industry Report
Statistics for the 2024 Southeast Asia Agriculture Tractors market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Southeast Asia Agriculture Tractors analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
