Market Share of South Korea Hair Care Industry
LG Household & Health Care Ltd and AmorePacific Corpl are some of the leading hair care companies in South Korea. Even though these two manufacturers have a large presence in the category, they maintain aggressive promotions and occasional advertisements in order to compete with each other. The two other companies or road-shop brands, which are expanding in the country, are Tony Moly and the Nature Republic, due to their strong product expansion strategies and easy-to-use packaging. Also, AmorePacific owns powerful haircare brands, such as Mise-en-scene and Ryo. Personal care giants still dominate hair care, but indie haircare brands are starting to stand out as consumers' needs are becoming more specific and diverse. These players sell their products on a global scale and are known to invest significantly in product innovations, R&D, and brand building. Brand identity plays a vital role in determining end-user behavior as they consider strong brands to be synonymous with high quality.
South Korea Hair Care Market Leaders
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Amorepacific Corporation
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LG Household & Health Care Ltd
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Tony Moly
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AEKYUNG Industry Co., Ltd.
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Mandom Corporation
*Disclaimer: Major Players sorted in no particular order
