Southeast Asia Foodservice Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 192.43 Billion |
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Market Size (2029) | USD 349.05 Billion |
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Largest Share by Foodservice Type | Quick Service Restaurants |
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CAGR (2024 - 2029) | 12.65 % |
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Largest Share by Country | Indonesia |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Southeast Asia Foodservice Market Analysis
The Southeast Asia Foodservice Market size is estimated at 192.43 billion USD in 2024, and is expected to reach 349.05 billion USD by 2029, growing at a CAGR of 12.65% during the forecast period (2024-2029).
192.43 Billion
Market Size in 2024 (USD)
349.05 Billion
Market Size in 2029 (USD)
4.65 %
CAGR (2017-2023)
12.65 %
CAGR (2024-2029)
Largest Country
24.11 %
value share, Indonesia, 2023
International chains have recently expanded their presence in the country and extensive networks of food delivery apps, such as GrabFood and GoFood, expose various independent outlets to their target consumer base, acting as drivers for the Indonesian market.
Fastest-growing Country
17.58 %
Projected CAGR, Singapore, 2024-2029
Increased demand for convenience and standardized quality, along with presence of digital ordering platforms are poised to dominate the foodservice landscape in Singapore.
Largest Segment by Foodservice Type
42.86 %
value share, Quick Service Restaurants, 2023
The growing middle class and an increase in disposable income, as well as a desire for convenience and socialization, are ensuring the continued popularity of QSR in the region.
Fastest-growing segment by Foodservice Type
18.95 %
Projected CAGR, Cloud Kitchen, 2024-2029
The rise of online food ordering platforms, changing consumer behavior, and growing demand for flexibility are helping cloud kitchen to be the fast-growing segment.
Leading Market Player
1.08 %
market share, McDonald's Corporation, 2022
McDonald’s is the market leader, sells more than 75 hamburgers every second, and its famous golden arches are recognized by millions. The chain has 34,000 restaurants in 119 countries.
Advent and penetration of major multi-national chains to attract multi-ethnic consumer groups in the country is propelling growth
- Quick service restaurants (QSRs) are prevalent in Southeast Asia and are a significant part of the region's food and beverage industry. Major QSR chains in Southeast Asia include McDonald's, KFC, Subway, Burger King, and Pizza Hut. These chains have a strong presence in the region, with many locations in urban areas, shopping malls, and transportation hubs. Apart from the global chains, the region has seen the emergence of the QSR industry with the rise of local QSR chains. These regional chains often offer unique menu items that cater to local tastes and preferences, such as Jollibee in the Philippines and Lotteria in Vietnam. Hence, quick service restaurants in Southeast Asia are anticipated to register a CAGR of 13.47%, by value, during the forecast period.
- Cloud kitchens are anticipated to register the fastest growth in Southeast Asia, with a CAGR of 18.90%, by value, during the forecast period. The rise in the usage of food delivery applications is boosting the growth of cloud kitchens. Nearly 60% of consumers in Southeast Asia ordered from food delivery applications in 2021. The COVID-19 pandemic has also accelerated the development of cloud kitchens in the region, as many traditional restaurants had to shut down due to lockdowns and social distancing measures.
- In Southeast Asia, full service restaurants offer a wide range of cuisines, including local and regional specialties and international options, such as Italian, French, and Japanese cuisines. Many full service restaurants also feature live music, entertainment, and themed events to attract customers. Hence, full service restaurants in the Southeast Asian region are anticipated to register a CAGR of 11.92%, by value, during the forecast period.
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Owing to a thriving tourism industry and preference among visitors to taste traditional dishes assisted Indonesia in dominate
- Indonesia holds the major share of the market. In the study period, it is expected to register a CAGR of 13.42% by value. Indonesia's thriving tourism industry has contributed significantly to the food service market's growth. Tourism numbers increased through 2022 as travel restrictions were curtailed, with Thailand receiving a total of 5.47 million foreign visitors. The country receives millions of tourists every year, and many of them visit the country to experience its cuisine. Indonesian food offers a unique culinary experience that combines traditional techniques with modern twists, making it a favorite among food enthusiasts.
- Singapore is the fastest-growing country in the market. It is expected to register a CAGR of 17.62% during the forecast period. Singapore has a strong food culture and a diverse Indian population that has resulted in a fusion of different cuisines. The proportion of Indian professionals in Singapore was 26% by 2020. The Singapore government has been actively promoting the food service industry through initiatives such as the Singapore Food Festival, which showcases local cuisine and promotes Singapore as a culinary destination.
- Thailand is the second major market in this sub-segment. Asian cuisine held the major share of 10.24% of the Thai market in 2022. Asian cuisine, particularly Chinese, Japanese, and Korean cuisine, has been growing in popularity. Thailand has a large Chinese community, which has led to the popularity of Chinese cuisine in the country. In 2023, 10-12% of the population in Thailand were of ethnic Chinese descent. Chinese cuisine has been adapted to suit Indonesian taste preferences, resulting in a fusion of Chinese and Indonesian flavors.
Southeast Asia Foodservice Market Trends
Full service restaurants dominate the market and the rise of cloud kitchens indicate a growing trend in the food delivery industry
- The cloud kitchen sub-segment is growing rapidly in Indonesia. It is projected to register a CAGR of 6.75% in the forecast period. One of the factors contributing to the growth of cloud kitchens in Indonesia is the increasing demand for food delivery services. With the rise of e-commerce and the increasing popularity of food delivery apps such as GoFood, GrabFood, and Foodpanda, more consumers are opting for food delivery services rather than dining in at a physical restaurant. Several companies have already entered the cloud kitchen market in Indonesia, including Rebel Foods, which operates under the brand name Faasos, and KITCHEN by KONC, which is a partnership between KONC Ventures and Waresix. These companies are expanding their operations and opening new cloud kitchens in various cities across Indonesia to meet the growing demand for food delivery services.
- The FSR sub-segment held a major market share of around 53.4% in 2022. Indonesia is a diverse country with various regions and ethnicities, each with its unique cuisine. Full service restaurants offer a wide variety of cuisines, from local Indonesian to international, catering to different tastes and preferences. In major tourist places, a wide range of cuisines such as French, Italian, Thai, Chinese, and Indian food is available. QSR sub-segment is expected to register a sales growth of 6.86% in the study period. Quick service chains that offer burgers, pizza, fried chicken, and sandwiches are all very popular in Indonesia. McDonald's has been expanding its operations in Indonesia, and as of now, the company is operating 200 restaurants in the country. Burger King has been expanding its operations in the country and has around 175 outlets across 24 cities in Indonesia.
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Cloud kitchens in Vietnam witnessed highest average order value in 2022, driven by online meal delivery
- In Vietnam, the AOV was highest for the cloud kitchen, priced at 3.45 in 2022. The expansion of the cloud kitchen market is being driven by an increase in demand for online meal delivery. Overall spending on food delivery services in Vietnam reached USD 1.1 billion in 2022. Online meal ordering and delivery services grew in popularity after the pandemic. Popular dishes offered by cloud kitchens in Vietnam are pizza and pasta, which were priced at an average of USD 2.4 per 300 grams. In 2022, the cost of their most popular dishes was fixed at the average order value of USD 2.2.
- Vietnam is one of the affluent nations in the Asian region and a significant hub for travel. The gastronomic diversity that can be found throughout the country's numerous cantons serves to further emphasize its multi-ethnic and multilingual nature. Indian, Korean, and other Asian cuisines are more widely consumed throughout the nation. The average order value for meals of Asian cuisine is USD 1.75 per 300 grams.
- The full service restaurants' AOV is expected to record a CAGR of 2.45% in the study period. FSR is implementing new technologies and services to compete with customers that are becoming more accustomed to convenience. In full service areas of the market, mobile payments, internet ordering, and home delivery are becoming more prevalent. Due to the expanding number of dining options available to consumers, including pre-packaged restaurant meals, pricing is also becoming a more crucial problem. Emerging competitors, such as providers of subscription meal kits, could further disrupt the industry in the future.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Quick Service Restaurants in Malaysia Witness Increased Popularity Among Young People in Densely Populated Cities Like Kuala Lumpur, Kota Bharu, and Klang
- Foodservice industry in Singapore grows with an increase in full service restaurants and cafes
- Vietnamese quick service restaurant market is highly competitive, with local and international chains dominating
- Malaysia's cafes and bars see increased demand from tourists and locals, driven by the growing tourism industry, rising disposable incomes, and increasing popularity of alcoholic beverages
- Asian cuisines dominate with popular dishes like dim sum, roasted duck, Hokkien mee, and Indian curries
- Philippines' Quick Service Restaurants (QSR) dominate foodservice industry with strong growth potential
- Thailand's quick-service restaurant market is growing, driven by the young population and demand for fast food
- Full service restaurants lead the way with popular local dishes like nasi putih and ayam bakar
- Philippines' full service restaurants lead the way with popular asian dishes like pancit, kalderta, and Kare-Kare
- Full service restaurants lead the way with popular Asian dishes like pad Thai, tom yum, and tom kho gai
Southeast Asia Foodservice Industry Overview
The Southeast Asia Foodservice Market is fragmented, with the top five companies occupying 2.33%. The major players in this market are Jollibee Foods Corporation, McDonald's Corporation, Secret Recipe Cakes & Café Sdn Bhd, Starbucks Corporation and Yum! Brands Inc. (sorted alphabetically).
Southeast Asia Foodservice Market Leaders
Jollibee Foods Corporation
McDonald's Corporation
Secret Recipe Cakes & Café Sdn Bhd
Starbucks Corporation
Yum! Brands Inc.
Other important companies include Doctor's Associates, Inc., Domino's Pizza Enterprises Ltd, Inspire Brands Inc., Marrybrown Sdn Bhd, Minor International PCL, Nando's Group Holdings Limited, Restaurant Brands International Inc., Thai Beverage PCL, The Wendy's Company, Tung Lok Restaurants (2000) Ltd, Zen Corporation Group PCL.
*Disclaimer: Major Players sorted in alphabetical order.
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Southeast Asia Foodservice Market News
- October 2023: Starbucks launched two new drinks with the addition of ice cream in the Philippines.
- May 2023: Starbucks inaugurated the latest rustic finish store in Bird Paradise, and the structure of the store is designed like a wooden hut.
- May 2023: Inspire Brands, Inc. launched new butter variants to its Butternut portfolio. These variants include the Plain Butternut, Choco Almond Butternut, Ube Cheese Butternut, Strawberry Butternut, Cheesy Butternut, and Choco Butternut.
Free with this Report
We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.
Southeast Asia Foodservice Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Number Of Outlets
- 4.1.1 Indonesia
- 4.1.2 Malaysia
- 4.1.3 Philippines
- 4.1.4 Singapore
- 4.1.5 Thailand
- 4.1.6 Vietnam
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4.2 Average Order Value
- 4.2.1 Indonesia
- 4.2.2 Malaysia
- 4.2.3 Philippines
- 4.2.4 Singapore
- 4.2.5 Thailand
- 4.2.6 Vietnam
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4.3 Regulatory Framework
- 4.3.1 Indonesia
- 4.3.2 Malaysia
- 4.3.3 Philippines
- 4.3.4 Singapore
- 4.3.5 Thailand
- 4.3.6 Vietnam
5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Foodservice Type
- 5.1.1 Cafes & Bars
- 5.1.1.1 By Cuisine
- 5.1.1.1.1 Bars & Pubs
- 5.1.1.1.2 Cafes
- 5.1.1.1.3 Juice/Smoothie/Desserts Bars
- 5.1.1.1.4 Specialist Coffee & Tea Shops
- 5.1.2 Cloud Kitchen
- 5.1.3 Full Service Restaurants
- 5.1.3.1 By Cuisine
- 5.1.3.1.1 Asian
- 5.1.3.1.2 European
- 5.1.3.1.3 Latin American
- 5.1.3.1.4 Middle Eastern
- 5.1.3.1.5 North American
- 5.1.3.1.6 Other FSR Cuisines
- 5.1.4 Quick Service Restaurants
- 5.1.4.1 By Cuisine
- 5.1.4.1.1 Bakeries
- 5.1.4.1.2 Burger
- 5.1.4.1.3 Ice Cream
- 5.1.4.1.4 Meat-based Cuisines
- 5.1.4.1.5 Pizza
- 5.1.4.1.6 Other QSR Cuisines
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5.2 Outlet
- 5.2.1 Chained Outlets
- 5.2.2 Independent Outlets
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5.3 Location
- 5.3.1 Leisure
- 5.3.2 Lodging
- 5.3.3 Retail
- 5.3.4 Standalone
- 5.3.5 Travel
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5.4 Country
- 5.4.1 Indonesia
- 5.4.2 Malaysia
- 5.4.3 Philippines
- 5.4.4 Singapore
- 5.4.5 Thailand
- 5.4.6 Vietnam
- 5.4.7 Rest of Southeast Asia
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 6.4.1 Doctor's Associates, Inc.
- 6.4.2 Domino's Pizza Enterprises Ltd
- 6.4.3 Inspire Brands Inc.
- 6.4.4 Jollibee Foods Corporation
- 6.4.5 Marrybrown Sdn Bhd
- 6.4.6 McDonald's Corporation
- 6.4.7 Minor International PCL
- 6.4.8 Nando's Group Holdings Limited
- 6.4.9 Restaurant Brands International Inc.
- 6.4.10 Secret Recipe Cakes & Café Sdn Bhd
- 6.4.11 Starbucks Corporation
- 6.4.12 Thai Beverage PCL
- 6.4.13 The Wendy's Company
- 6.4.14 Tung Lok Restaurants (2000) Ltd
- 6.4.15 Yum! Brands Inc.
- 6.4.16 Zen Corporation Group PCL
7. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, INDONESIA, 2017 - 2029
- Figure 2:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, MALAYSIA, 2017 - 2029
- Figure 3:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, PHILIPPINES, 2017 - 2029
- Figure 4:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, SINGAPORE, 2017 - 2029
- Figure 5:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, THAILAND, 2017 - 2029
- Figure 6:
- NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, VIETNAM, 2017 - 2029
- Figure 7:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, INDONESIA, 2017 VS 2022 VS 2029
- Figure 8:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, MALAYSIA, 2017 VS 2022 VS 2029
- Figure 9:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, PHILIPPINES, 2017 VS 2022 VS 2029
- Figure 10:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, SINGAPORE, 2017 VS 2022 VS 2029
- Figure 11:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, THAILAND, 2017 VS 2022 VS 2029
- Figure 12:
- AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, VIETNAM, 2017 VS 2022 VS 2029
- Figure 13:
- SOUTHEAST ASIA FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
- Figure 14:
- VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 15:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 17:
- VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 18:
- VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 19:
- VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 20:
- VALUE OF FOODSERVICE MARKET VIA CAFES, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 21:
- VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 22:
- VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 23:
- VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 24:
- VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 25:
- VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 26:
- VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 27:
- VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 28:
- VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 29:
- VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 30:
- VALUE OF ASIAN FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 31:
- VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 32:
- VALUE OF EUROPEAN FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 33:
- VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 34:
- VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 35:
- VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 36:
- VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 37:
- VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 38:
- VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 39:
- VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 40:
- VALUE OF OTHER FSR CUISINES MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 41:
- VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 42:
- VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 43:
- VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 44:
- VALUE OF BAKERIES FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 45:
- VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 46:
- VALUE OF BURGER FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 47:
- VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 48:
- VALUE OF ICE CREAM FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 49:
- VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 50:
- VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 51:
- VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 52:
- VALUE OF PIZZA FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 54:
- VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 55:
- VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 56:
- VALUE OF FOODSERVICE MARKET BY OUTLET, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 57:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 58:
- VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 59:
- VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 60:
- VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 61:
- VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 62:
- VALUE OF FOODSERVICE MARKET BY LOCATION, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 63:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 64:
- VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 65:
- VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 66:
- VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 67:
- VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 68:
- VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 69:
- VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 70:
- VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 71:
- VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 72:
- VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 73:
- VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SOUTH EAST ASIA, 2022 VS 2029
- Figure 74:
- VALUE OF FOODSERVICE MARKET BY COUNTRY, USD, SOUTH EAST ASIA, 2017 - 2029
- Figure 75:
- VALUE SHARE OF FOODSERVICE MARKET, %, BY COUNTRY, SOUTH EAST ASIA, 2017 VS 2023 VS 2029
- Figure 76:
- VALUE OF FOODSERVICE MARKET, USD, INDONESIA, 2017 - 2029
- Figure 77:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, INDONESIA, 2022 VS 2029
- Figure 78:
- VALUE OF FOODSERVICE MARKET, USD, MALAYSIA, 2017 - 2029
- Figure 79:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, MALAYSIA, 2022 VS 2029
- Figure 80:
- VALUE OF FOODSERVICE MARKET, USD, PHILIPPINES, 2017 - 2029
- Figure 81:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, PHILIPPINES, 2022 VS 2029
- Figure 82:
- VALUE OF FOODSERVICE MARKET, USD, SINGAPORE, 2017 - 2029
- Figure 83:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, SINGAPORE, 2022 VS 2029
- Figure 84:
- VALUE OF FOODSERVICE MARKET, USD, THAILAND, 2017 - 2029
- Figure 85:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, THAILAND, 2022 VS 2029
- Figure 86:
- VALUE OF FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
- Figure 87:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
- Figure 88:
- VALUE OF FOODSERVICE MARKET, USD, REST OF SOUTHEAST ASIA, 2017 - 2029
- Figure 89:
- VALUE SHARE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, %, REST OF SOUTHEAST ASIA, 2022 VS 2029
- Figure 90:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, SOUTH EAST ASIA, 2019 - 2023
- Figure 91:
- MOST ADOPTED STRATEGIES, COUNT, SOUTH EAST ASIA, 2019 - 2023
- Figure 92:
- VALUE SHARE OF MAJOR PLAYERS, %, SOUTH EAST ASIA, 2022
Southeast Asia Foodservice Industry Segmentation
Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam are covered as segments by Country.
- Quick service restaurants (QSRs) are prevalent in Southeast Asia and are a significant part of the region's food and beverage industry. Major QSR chains in Southeast Asia include McDonald's, KFC, Subway, Burger King, and Pizza Hut. These chains have a strong presence in the region, with many locations in urban areas, shopping malls, and transportation hubs. Apart from the global chains, the region has seen the emergence of the QSR industry with the rise of local QSR chains. These regional chains often offer unique menu items that cater to local tastes and preferences, such as Jollibee in the Philippines and Lotteria in Vietnam. Hence, quick service restaurants in Southeast Asia are anticipated to register a CAGR of 13.47%, by value, during the forecast period.
- Cloud kitchens are anticipated to register the fastest growth in Southeast Asia, with a CAGR of 18.90%, by value, during the forecast period. The rise in the usage of food delivery applications is boosting the growth of cloud kitchens. Nearly 60% of consumers in Southeast Asia ordered from food delivery applications in 2021. The COVID-19 pandemic has also accelerated the development of cloud kitchens in the region, as many traditional restaurants had to shut down due to lockdowns and social distancing measures.
- In Southeast Asia, full service restaurants offer a wide range of cuisines, including local and regional specialties and international options, such as Italian, French, and Japanese cuisines. Many full service restaurants also feature live music, entertainment, and themed events to attract customers. Hence, full service restaurants in the Southeast Asian region are anticipated to register a CAGR of 11.92%, by value, during the forecast period.
| Foodservice Type | Cafes & Bars | By Cuisine | Bars & Pubs |
| Cafes | |||
| Juice/Smoothie/Desserts Bars | |||
| Specialist Coffee & Tea Shops | |||
| Foodservice Type | Cloud Kitchen | ||
| Full Service Restaurants | By Cuisine | Asian | |
| European | |||
| Latin American | |||
| Middle Eastern | |||
| North American | |||
| Other FSR Cuisines | |||
| Quick Service Restaurants | By Cuisine | Bakeries | |
| Burger | |||
| Ice Cream | |||
| Meat-based Cuisines | |||
| Pizza | |||
| Other QSR Cuisines | |||
| Outlet | Chained Outlets | ||
| Independent Outlets | |||
| Location | Leisure | ||
| Lodging | |||
| Retail | |||
| Standalone | |||
| Travel | |||
| Country | Indonesia | ||
| Malaysia | |||
| Philippines | |||
| Singapore | |||
| Thailand | |||
| Vietnam | |||
| Rest of Southeast Asia |
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Market Definition
- FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
- QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
- CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
- CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
| Keyword | Definition |
|---|---|
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark. |
| Asian cuisine | It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc. |
| Average Order Value | It is the average value of all orders made by the customers at a foodservice establishment. |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig. |
| Bars & Pubs | It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises. |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| BRC | British Retail Consortium |
| Burger | It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll. |
| Café | It is a foodservice establishment serving various refreshments (mainly coffee) and light meals. |
| Cafes & Bars | It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars. |
| Cappuccino | It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam. |
| CFIA | Canadian Food Inspection Agency |
| Chained Outlet | It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices. |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Cloud Kitchen | It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers. |
| Cocktail | It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters. |
| Edamame | It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Espresso | It is a concentrated form of coffee, served in shots. |
| European cuisine | It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Full service restaurant | It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table. |
| Ghost Kitchen | It refers to a cloud kitchen. |
| GLA | Gross Leasable Area |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley. |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Independent Outlet | It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations. |
| Juice | It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| Latin American | It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc. |
| Latte | It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk. |
| Leisure | It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums. |
| Lodging | It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc. |
| Macchiato | It is an espresso coffee drink with a small amount of milk, usually foamed. |
| Meat-based cuisines | This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish. |
| Middle Eastern cuisine | It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc. |
| Mocktail | It is an non-alcoholic mixed drink. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| North American | It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| PDO | Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Pizza | It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quick service restaurant | It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables. |
| Retail | It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kiosk | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Smoothie | It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp. |
| Specialty coffee & tea shops | It refers to a foodservice establishment that serves only various types of tea or coffee. |
| Standalone | It refers to a restaurants that have an independent infrastructure setup and not connected to any other business. |
| Sushi | It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables. |
| Travel | It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships. |
| Virtual Kitchen | It refers to a cloud kitchen. |
| Wagyu Beef | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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