Southeast Asia Portable Generator Market Size (2024 - 2029)

The Southeast Asian portable generator market is experiencing growth driven by the rising demand for power and the need for reliable backup solutions, despite challenges posed by the increasing adoption of battery storage systems and cleaner power sources. The market has rebounded to pre-pandemic levels, with opportunities emerging in the commercial, industrial, and residential sectors, as well as in defense operations. Indonesia holds a significant portion of the market share, attributed to its rapid urbanization and corresponding power needs.

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Market Size of Southeast Asia Portable Generator Industry

Southeast Asia Portable Generator Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 3.50 %
Market Concentration Medium

Major Players

Southeast Asia Portable Generator Market Major Players

*Disclaimer: Major Players sorted in no particular order

Southeast Asia Portable Generator Market Analysis

The Southeast Asian portable generator market is projected to register a CAGR of over 3.5% during the forecast period.

The market was negatively impacted by COVID-19 in 2020. Presently, the market has reached pre-pandemic levels. 

  • Over the medium term, factors such as the ever-increasing demand for power, lack of reliable grid infrastructure, the need for emergency backup power solutions, and the demand for a steady power supply are expected to drive the Southeast Asian portable generator market.
  • On the other hand, the increasing demand for battery storage systems and other cleaner sources of standby power is expected to restrain the growth of the Southeast Asian portable generator market. 
  • Nevertheless, the commercial and industrial sectors of emerging economies, the residential sector of developed economies, and the increasing need for power in defense operations are expected to create significant opportunities for market players in the near future.
  •  Indonesia accounted for the largest share of the market in 2021 due to increasing urbanization, leading to a demand for power.

Southeast Asia Portable Generator Industry Segmentation

A portable generator is a gas or diesel-powered device that produces temporary electrical power. The engine drives a small turbine, which generates electricity up to a certain level of wattage. Electrical appliances and tools can be connected directly to the generator's sockets, or they can be professionally wired into the home's sub-panel.

The Southeast Asian portable generator market is segmented by power rating, fuel type, end user, and geography. By power rating, the market is segmented into below 5 kW, 5-10 kW, and above 10 kW. By fuel type, the market is segmented into gas, diesel, and other fuel types. By end user, the market is segmented into industrial, commercial, and residential. The report explores the scope of the market in countries such as Indonesia, Malaysia, Singapore, the Philippines, and Rest of Southeast Asia. For each segment, the market sizing and forecasts have been done based on revenue (USD billion).

Power Rating
Below 5 kW
5-10 kW
Above 10 kW
Fuel Type
Gas
Diesel
Other Fuel Types
End User
Industrial
Commercial
Residential
Geography
Indonesia
Malaysia
Singapore
Philippines
Rest of Southeast Asia
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Southeast Asia Portable Generator Market Size Summary

The Southeast Asian portable generator market is experiencing a resurgence, having recovered to pre-pandemic levels after the initial setbacks caused by COVID-19. The market is driven by an increasing demand for power, particularly in regions with unreliable grid infrastructure, and the necessity for emergency backup power solutions. Urbanization and the expansion of residential and industrial sectors are significant contributors to this demand. The residential segment, in particular, is expected to dominate the market as households increasingly install generators to ensure a steady power supply during outages. However, the rise of battery storage systems and cleaner energy sources poses a challenge to market growth. Despite these challenges, opportunities abound in the commercial, industrial, and defense sectors, especially in emerging economies.

Indonesia is poised to lead the Southeast Asian portable generator market, fueled by infrastructure development and a growing power demand-supply gap. The country's improved living standards and affordability of portable generators further bolster this growth. Urbanization efforts, such as the development of Green City Action Plans, are expected to drive demand for portable generators. The Indonesian government's plans to relocate its capital and the strategic cooperation with Japan to enhance manufacturing capabilities are anticipated to create significant opportunities for market players. The market is moderately fragmented, with key players like Honda Motor Co. Ltd, Atlas Copco, and Caterpillar Inc. actively participating in the region.

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Southeast Asia Portable Generator Market Size - Table of Contents

  1. 1. MARKET OVERVIEW

    1. 1.1 Introduction

    2. 1.2 Market Size and Demand Forecast in USD billion, till 2027

    3. 1.3 Recent Trends and Developments

    4. 1.4 Government Policies and Regulations

    5. 1.5 Market Dynamics

      1. 1.5.1 Drivers

      2. 1.5.2 Restraints

    6. 1.6 Supply Chain Analysis

    7. 1.7 Porter's Five Forces Analysis

      1. 1.7.1 Bargaining Power of Suppliers

      2. 1.7.2 Bargaining Power of Consumers

      3. 1.7.3 Threat of New Entrants

      4. 1.7.4 Threat of Substitutes Products and Services

      5. 1.7.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Power Rating

      1. 2.1.1 Below 5 kW

      2. 2.1.2 5-10 kW

      3. 2.1.3 Above 10 kW

    2. 2.2 Fuel Type

      1. 2.2.1 Gas

      2. 2.2.2 Diesel

      3. 2.2.3 Other Fuel Types

    3. 2.3 End User

      1. 2.3.1 Industrial

      2. 2.3.2 Commercial

      3. 2.3.3 Residential

    4. 2.4 Geography

      1. 2.4.1 Indonesia

      2. 2.4.2 Malaysia

      3. 2.4.3 Singapore

      4. 2.4.4 Philippines

      5. 2.4.5 Rest of Southeast Asia

Southeast Asia Portable Generator Market Size FAQs

The Southeast Asia Portable Generator Market is projected to register a CAGR of greater than 3.5% during the forecast period (2024-2029)

Honda Motor Co., Ltd, Atlas Copco, Caterpillar Inc, Kohler Power Systems and Briggs & Stratton Corporation are the major companies operating in the Southeast Asia Portable Generator Market.

Southeast Asia Portable Generator Report Snapshots

Southeast Asia Portable Generator Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)