Market Share of Southeast Asia POS Terminal Industry
The Southeast Asian point-of-sale terminal market is semiconsolidated due to the presence of local and international players. Players in the market are developing new strategies to attract and retain customers. In software, the subscription-based pricing model provides customers flexibility while increasing competitive pressures on the market.
In September 2022, Shopify Inc. launched POS Go, a handheld tool with a built-in barcode scanner, card reader, and inventory tracker. Previously, merchants could download desktop, laptop, or mobile application applications to use Shopify's POS system. The POS Go is portable and does not require a mobile phone or computer connection at the checkpoint, shop floor, or curb. The company's new tool comes as more customers return to the habit of shopping in person rather than online.
In August 2022, Samsung Electronics and master card have announced that the collaboration will launch payment cards with built-in fingerprint sensors. Both companies aim to provide more secure payment services while reducing physical contact with payment terminal
Southeast Asia POS Terminal Market Leaders
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Xilnex
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Auto Count Sdn Bhd
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iMetrics Pte. Ltd
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AZ Digital Pte. Ltd
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Samsung Electronics Co. Ltd
*Disclaimer: Major Players sorted in no particular order
