Market Trends of Spain Food Emulsifiers Industry
This section covers the major market trends shaping the Spain Food Emulsifiers Market according to our research experts:
Processed Meat Sector is Expected to Foster Market Growth
The traditional Spanish processed meat products' demand including those of chorizo and Jamon has fallen, primarily due to health concerns, especially over the high fat and salt content. The health and wellness trend in Spain has, therefore, compelled manufacturers to produce healthier products within processed meat to satisfy consumer demand for better nutrition. Moreover, the extensive trade of processed beef products from the country is expected to generate a continuous demand for food stabilizers in the country's meat industry.
E-commerce is Likely to Increase the Sales of Food Products that Contain Food Stabilizers
On average, Spaniards spend around 328 euros a month on food and 554 euros a year on fashion items. There are 38 million internet users in Spain, making e-commerce a huge market. Even if the imported products are widely consumed in Spain, the national products inspired by Spanish culture (in the packaging for example) are generally preferred. Spanish consumers are increasingly less focussed on a brand's popularity. Young people are less loyal to brands than the rest of the consumers and are more open to new products. About 85% of Internet users between the ages of 16 and 65 are active on social networks, and the opinion of an influencer or other consumers will sometimes influence purchasing decisions. Thus, the growing sales of innovative products through online channels is likely to regulate the market of foods incorporating stabilizers, in turn, catalyzing the growth of the food stabilizers market.
