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• June 2024: Tommy Hilfiger made a multi-year partnership with the United States SailGP Team as its Official Lifestyle Apparel Partner. Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team use the partnership to push the boundaries of performance, design, and culture.
• May 2024: Loewe entered the South American market with its First Store in Sao Paulo. The 1,238-square-foot store offers spring 2024 women’s ready-to-wear alongside bags, shoes, small leather goods, eyewear, and other accessories. 
• May 2024: Loewe launched a jewelry collection in Collaboration with Lynda Benglis. The collection features 20 designs that resemble wearable sculptures.

• In July 2022, Prada SA unveiled its second Timecapsule NFT collection, a shirt made from upcycled fabric from the Prada archives. The shirt features a 'Jacquard Animalier' silk brocade and lurex fabric in addition to a Jacquard Thrush (flower), which is silk sourced from an early 20th-century French archive.
• In May 2022, Fendi announced the investment to start a new shoe factory at Fermo, in Italy's Marche region. With the new factory, the brand is planning to relocate from its existing facility in Porto San Giorgio.
• In February 2022, Hublot, a Swiss brand of luxury watches opened its fourth Italian store in Milan at Via Verri 7. The new store features two floors and a sophisticated layout designed with a combination of metal, wood, and glass.

• In April 2022, well-known skincare brand Shiseido declared the launch of its new skincare products in the french market.
• In October 2021, LVMH declared that they have acquired the French-based fragrance brand Officine Universelle Buly 1803 to sell its variety of heritage perfumes globally including in France.
• In October 2021, the well-known luxury footwear brand Roger Vivier declared the launch of its latest footwear and accessories under its fall '21 collection.

• June 2024: Tommy Hilfiger made a multi-year partnership with the United States SailGP Team as its Official Lifestyle Apparel Partner. Sharing an ethos of disruption and innovation, Tommy Hilfiger and the US SailGP Team use the partnership to push the boundaries of performance, design, and culture.
• May 2024: Loewe entered the South American market with its First Store in Sao Paulo. The 1,238-square-foot store offers spring 2024 women’s ready-to-wear alongside bags, shoes, small leather goods, eyewear, and other accessories. 
• May 2024: Loewe launched a jewelry collection in Collaboration with Lynda Benglis. The collection features 20 designs that resemble wearable sculptures.

• March 2024: ThirdLove partnered with Neiman Marcus to expand its reach and gain access to luxury shoppers through the department store across America.
• March 2024: DOUBL, a Canadian company specializing in made-to-measure bras fueled by AI technology, introduced the first AI-fitted bra. DOUBL developed the first made-to-measure bra that can be fitted and ordered from the comfort of a consumer’s home. Using advanced smartphone technology to capture body measurements directly from an app on the phone, the app creates a 3D body rendering without taking or storing photos or videos, ensuring the customer's privacy. DOUBL, then fits and adjusts the bra pattern to the measurement points, taking note of the customer’s breasts, shoulders, and back. 
• January 2024: Victoria's Secret & Co. and Google Cloud announced a strategic, multi-year partnership. Victoria's Secret & Co. leverages Google Cloud's AI and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers. Through this partnership, VS&Co would also leverage Google Cloud's AI technologies to improve customer and associate experiences and drive operational efficiencies within the business.

• February 2023: Deconstruct, a science-based skincare brand launched its lip care range, a Brightening Lip Balm with SPF 30 and a Hyaluronic Acid Lip Balm, to target common problems faced by people in India. 
• March 2023: Sugar Cosmetics launched its first-ever BB Serum hybrid product which is formulated with a unique blend of natural ingredients that instantly blurs imperfections and improves skin texture.
• March 2023: Skinvest is an Indian personal care brand that recently launched CEO - a 3-in-one skincare product for the Indian audience to manage their skin efficiently. As per the name, the 3-in-one toner, moisturizer, and serum are meant to multitask and manage like the CEO of a company.

• April 2022: e.l.f. Cosmetics partnered with Dunkin’, an American food service brand, to launch a limited-edition makeup collection, which was inspired by Dunkin’ Coffee and Donuts. This makeup collection consisted of coffee lip scrub, which was sugar-based and java-scented.
• March 2022: Pilgrim, a direct-to-customer beauty and personal care brand, launched a new line of lip care range, namely, Squalane, in India. The product was made available in different flavors, including pomegranate extract, cocoa butter, and shea butter.
• November 2021: Amorepacific, under its Laneige lip care range, launched Amorepacific Lip Sleeping Mask Purple Edition, celebrating the ‘BTS PERMISSION TO DANCE ON STAGE’ tour. The product is available in Amorepacific’s official online store, Laneige’s official United States website, Sephora online store, and different offline stores as well.

• September 2023: The Lee brand launched its re-imagined women’s Lee Rider Jean, designed to fit the shape of a woman’s body. The new launch included two versions of the straight-legged silhouette: the Rider Classic Jean, mid-rise jeans with a straight leg and relaxed fit, and the Rider Slim Straight Jean, mid-rise jeans with a straight leg and slimmer leg fit.
• September 2023: Lee collaborated with Daydreamer, the LA-based t-shirt company. The collection focused on women’s t-shirts, crews, sweatshirts, denim jackets, and jeans.
• July 2023: American clothing company Levi’s launched a suite of products—the Plant-Based 501, the hemp-cotton blend Selvedge 501, and the Circular 501—that show how new thinking and technologies can be applied to an age-old classic. According to the company, the launch was done in conjunction with the 150th anniversary of the famous Levi’s 501 jeans.

• In September 2023, Gillette launched a range of products specifically designed for pubic hair trimming and removal in the United Kingdom. Called Gillette Intimate, the range included a duo of waterproof trimmers with Braun technology, hair trimmers, a razor, and a shave cream & cleanser. The entire range, apart from the i5 Intimate Hair Trimmer was rolled into Boots. The i5 was made available exclusively through Gilette’s website.
• In August 2023, Manscaped, the global men’s grooming company and lifestyle consumer brand launched its products in Boots, the United Kingdom and Ireland’s leading health and beauty retailer. As Manscaped’s first brick-and-mortar retailer in the United Kingdom and its third in Ireland, Boots stocked the brand's premium grooming tools and formulations in 270 locations across the country plus 26 stores throughout Ireland, as well as on Boots.co.uk and Boots.ie.
• In March 2023, BaByliss PRO launched its grooming range, CustomFX, a trimmer kit including three tools in the United Kingdom. The company also provided customization options for the shoppers and tools that were made available for customization were BaByliss PRO’s hero grooming range: the Cordless Clipper, Super Motor Skeleton Trimmer, and Titanium Foil Shaver.

• July 2022: Johnson & Johnson announced the launch of its new skincare and hair care brand for babies and toddlers namely, Vivvi & Bloom. The company strategized its brand towards Gen Z parents and caregivers, aiming to streamline the baby care routine.
• April 2022: Pantene collaborated with Walmart to launch new hair care products, to suit consumers' changing needs. The product was made available at online and offline stores of Walmart globally, including in Chile.
• August 2021: The Procter & Gamble Company launched its new multicultural hair care line, consisting of eight hair care products globally. The company mentioned that its aimed its new product line at Gen Z consumers in the market.