Market Share of Spain OOH And DOOH Industry
The Spain OOH and DOOH market is semi-consolidated, with some major market vendors holding a significant market share. Local companies dominate the country's OOH and digital out-of-home (DOOH) advertising landscape. Partnership, acquisition, and merger activities are shaping the future of the Spain OOH and DOOH market. Major players in the market include JCDecaux SE, Hivestack, Oblicua Publicidad, SA, and Dentsu.
• In February 2024, JCDecaux rolled out a global airport programmatic DOOH (Digital Out of Home) offer, spanning numerous countries, notably Spain. This initiative equips brands and agencies to run targeted, dynamic, seamless and contextualized advertising campaigns across JCDecaux's programmatic-enabled airports. This is made possible through the VIOOH SSP (Supply Side Platform) and over 30 DSPs (Demand Side Platforms), with Displayce being a prominent inclusion.
Spain OOH and DOOH Market Leaders
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JCDecaux SE
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Hivestack
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Oblicua Publicidad, S.A
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Dentsu
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Grupo Malla Publicidad
*Disclaimer: Major Players sorted in no particular order
