How big is the Spain OOH And DOOH Market?

The Spain OOH And DOOH Market size is expected to reach USD 419.74 million in 2024 and grow at a CAGR of 5.15% to reach USD 539.41 million by 2029. Read More

What is the current Spain OOH And DOOH Market size?

In 2024, the Spain OOH And DOOH Market size is expected to reach USD 419.74 million. Read More

Who are the key players in Spain OOH And DOOH Market?

JCDecaux SE, Hivestack, Oblicua Publicidad, S.A, Dentsu and Grupo Malla Publicidad are the major companies operating in the Spain OOH And DOOH Market. Read More

What years does this Spain OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Spain OOH And DOOH Market size was estimated at USD 398.12 million. The report covers the Spain OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Spain OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Spain OOH And DOOH Market Size & Share Analysis - Industry Research Report

Spain OOH and DOOH Market Size & Share Analysis - Growth, Trends, and Forecasts (2024-2029)

Spain OOH and DOOH Market Report is Segmented by Type [Static (traditional) OOH, Digital OOH ( Programmatic OOH and Others)], Application [billboards, Transportation (airports and Others (buses, Etc. ), Street Furniture And, Other Placed-Based Media] and End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI, and Other End Users). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Spain OOH and DOOH Industry Overview

The Spain OOH and DOOH market is semi-consolidated, with some major market vendors holding a significant market share. Local companies dominate the country's OOH and digital out-of-home (DOOH) advertising landscape. Partnership, acquisition, and merger activities are shaping the future of the Spain OOH and DOOH market. Major players in the market include JCDecaux SE, Hivestack, Oblicua Publicidad, SA, and Dentsu.

• In February 2024, JCDecaux rolled out a global airport programmatic DOOH (Digital Out of Home) offer, spanning numerous countries, notably Spain. This initiative equips brands and agencies to run targeted, dynamic, seamless and contextualized advertising campaigns across JCDecaux's programmatic-enabled airports. This is made possible through the VIOOH SSP (Supply Side Platform) and over 30 DSPs (Demand Side Platforms), with Displayce being a prominent inclusion.