Market Share of Specialty Snacks Industry
The global specialty snacks market is highly competitive, with players such as Kellogg's, Nestle, Conagra Brands, PepsiCo, General Mills, and others capturing a major market share. Small players are developing innovations and new product launches to make their mark in the competitive market. Major players are expanding their geographical reach and product portfolio to remain market leaders. Moreover, key players focus extensively on providing consumers with innovative and exotic flavors while offering functional benefits in each product. Thus, a sustainable competitive advantage through innovation is the main strategy for gaining market share by the major players in the market.
Specialty Snacks Market Leaders
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The Kraft Heinz Company
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General Mills, Inc
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The Kellogg Company
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Pepsi Co., Inc
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Conagra Brands, Inc
*Disclaimer: Major Players sorted in no particular order
