Sports Analytics Market Size (2024 - 2029)

The sports analytics market is experiencing significant growth, driven by the increasing use of data to enhance team performance and player management. The expansion of wearable technology is generating vast amounts of player data, which is crucial for performance analysis. The market is further bolstered by the growing awareness and application of AI in sports analytics. Despite challenges such as high initial costs and the impact of the COVID-19 pandemic on the sports sector, the market is recovering and expanding, supported by advancements in computing and streaming analytics.

Market Size of Sports Analytics Industry

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Sports Analytics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 2.87 Billion
Market Size (2029) USD 13.93 Billion
CAGR (2024 - 2029) 30.04 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Sports Analytics Market

*Disclaimer: Major Players sorted in no particular order

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Sports Analytics Market Analysis

The Sports Analytics Market size is estimated at USD 2.87 billion in 2024, and is expected to reach USD 13.93 billion by 2029, growing at a CAGR of 30.04% during the forecast period (2024-2029).

  • Analytics have transformed the way professional sports franchises assess and manage the daily operations of their athletes. Companies are seeking to take advantage of the increasing use of data and are developing technology to help give teams a competitive advantage over their opponents.
  • Due to the growing demand for monitoring and tracking player data, the number of sport wearable devices in the sports industry is increasing. Consequently, a massive amount of data on the players and their teams is generated, which can be utilized to gain insights into a player's performance and fitness variables, such as heartbeat, speed, and acceleration.
  • Further, the growing awareness regarding AI and its capabilities to analyze actions automatically has increased the market for sports analytics. AI is increasingly being used to improve the performance of players.
  • The growth of health assessment solutions, driven by fitness bands and other wearable devices, has resulted in a massive rise in the volume of data to be examined. Furthermore, the availability of low-cost and high-end computing solutions and the rising demand for complex streaming analytics are expected to expand the market.
  • The initial expenditures for sports analytics solutions and device expenses are significant due to intensive R&D activity and challenges associated with data analysis via an embedded device. The cost of maintenance and data is also essential. Furthermore, the expensive cost of hiring a technical expert to analyze sports data and educate staff hampers market growth. The prices of sports analytics solutions are rising due to preventive efforts and equipment maintenance. This, in turn, limits the ability of various end users to invest in these sports technology systems, limiting their use and the growth of the sports analytics market.
  • The global sports sector was affected by the COVID-19 pandemic. The spread of the coronavirus led to the postponement of major sports events such as the UEFA Euro 2020, the Olympic Games, the ICC Men's T20 Cricket World Cup, and many more, which hampered the sports analytics market. The sports sector experienced significant losses, resulting in budget cuts for player remuneration and technological expenditures. However, the market showed indications of recovery in 2021 due to the restart of sporting events.

Sports Analytics Industry Segmentation

Sports analytics is the management of organized historical data, the application of predictive analytic models that use that data, and the use of information systems to update decision-makers and allow them to help their organizations in gaining a competitive advantage on the field of play.

The Sports Analytics Market is segmented by Sports (Football, Cricket, Hockey, Basketball, American Football), by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

Sport
Football
Cricket
Hockey
Basketball
American Football
Other Sports
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
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Sports Analytics Market Size Summary

The sports analytics market is experiencing significant growth, driven by the increasing integration of data-driven technologies in professional sports. This transformation is largely due to the rising demand for monitoring and tracking player performance through wearable devices, which generate vast amounts of data. This data is crucial for gaining insights into various performance metrics, such as speed and fitness levels. The market is further bolstered by the growing awareness and application of artificial intelligence, which enhances player performance analysis and decision-making processes. Despite the initial high costs associated with sports analytics solutions and the challenges of data analysis, the market is expanding due to the availability of advanced computing solutions and the demand for complex streaming analytics.

The market's expansion is particularly notable in regions like Asia-Pacific, where there is a surge in sports leagues and investments. The adoption of sports analytics services is becoming standard, with countries like China, India, and Japan leading in the deployment of advanced analytics and electronic devices. Collaborations between sports organizations and research institutes are fostering the development of sophisticated analytics tools, further propelling market growth. The sports analytics market is highly competitive, with major players like IBM Corporation, SAP SE, and SAS Institute Inc. actively engaging in partnerships and acquisitions to enhance their offerings. Recent developments, such as the collaboration between Texas A&M Athletics and Gemini Sports Analytics, highlight the ongoing innovation and strategic initiatives aimed at leveraging predictive analytics for improved sports performance and decision-making.

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Sports Analytics Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Intensity of Competitive Rivalry

      5. 1.2.5 Threat of Substitutes

    3. 1.3 Impact of COVID-19 on the Market

    4. 1.4 Technology Snapshot

  2. 2. MARKET SEGMENTATION

    1. 2.1 Sport

      1. 2.1.1 Football

      2. 2.1.2 Cricket

      3. 2.1.3 Hockey

      4. 2.1.4 Basketball

      5. 2.1.5 American Football

      6. 2.1.6 Other Sports

    2. 2.2 By Geography

      1. 2.2.1 North America

      2. 2.2.2 Europe

      3. 2.2.3 Asia Pacific

      4. 2.2.4 Latin America

      5. 2.2.5 Middle East and Africa

Sports Analytics Market Size FAQs

The Sports Analytics Market size is expected to reach USD 2.87 billion in 2024 and grow at a CAGR of 30.04% to reach USD 13.93 billion by 2029.

In 2024, the Sports Analytics Market size is expected to reach USD 2.87 billion.

Sports Analytics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)