Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Sports Drinks Market Size

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Sports Drinks Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 26.48 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 36.14 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Soft Drink Type Isotonic
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 5.32 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Region North America

Major Players

Sports Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Sports Drinks Market Analysis

The Sports Drinks Market size is estimated at 26.48 billion USD in 2024, and is expected to reach 36.14 billion USD by 2030, growing at a CAGR of 5.32% during the forecast period (2024-2030).

26.48 Billion

Market Size in 2024 (USD)

36.14 Billion

Market Size in 2030 (USD)

4.16 %

CAGR (2018-2023)

5.32 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

55.09 %

value share, Isotonic, 2023

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Isotonic beverages extend beyond mere hydration by offering functional advantages through the addition of vitamins and minerals to cater to health requirements, contributing to the growth of the segments.

Largest Region

52.77 %

value share, North America, 2023

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Increasing per capita consumption, owing to longstanding sports culture majorly driven by United States and Canada countries is making up North America share in the market.

Fastest-growing segment by Soft Drink Type

7.58 %

Projected CAGR, Hypertonic, 2024-2030

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Hypertonic drinks are becoming popular amongst young people as these drinks with ample carbohydrates are more effective in delivering energy for high intensity activities.

Fastest-growing region

8.90 %

Projected CAGR, Africa, 2024-2030

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The increasing international brands availability with significant growth in sports and athletics, resulting in a demand for high nutritional value drinks is enhancing growth.

Leading Market Player

42.68 %

market share, PepsiCo, Inc., Inc.

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PepsiCo. Inc. leverages endorsements from prominent athletes and celebrities, as well as strategic promotional campaigns at festivals and events, enabling it to capture a significant market share.

Consumers indulging in intense physical activities is supporting the market growth

  • The sales value of sports drinks across the world registered a growth rate of 11.1% in 2023 compared to 2021. Sports drinks are especially beneficial for athletes and actively help them to remain hydrated before and after exercise. It improves an athlete’s performance and is rich in carbohydrates, minerals, and electrolytes.
  • Isotonic sports drinks hold the major segment in the market. In the study period, it has registered a growth rate of 15.3% by value in 2023 compared to the year 2020. Health and wellness trends have played a pivotal role in propelling the sports drinks market's growth. Consumers are increasingly drawn to isotonic sports drinks due to their perceived health benefits. Isotonic drinks are also absorbed quickly by the body, which is important for athletes who need to replenish their fluids and electrolytes quickly. Isotonic sports drinks offer a diverse range of flavors to cater to varying taste preferences. Brands such as Gatorade, Powerade, Body Armor, and Prime offer isotonic sports drinks in a wide range of flavors and different packaging sizes.
  • Hypertonic drinks are anticipated to register the fastest CAGR of 8.48% by value from 2024 to 2030. The consumption of hypertonic drinks is common among athletes who engage in intense exercise, such as crossfit, weightlifting, and high-intensity interval training (HIIT). Sporting events, including marathons, triathlons, and extreme endurance challenges, are anticipated to increase between 2024 and 2030, and hypertonic drinks are provided as part of their race support; hence, they are anticipated to boost market growth.
Global Sports Drinks Market

The global sales of sports drinks are being propelled by a growing emphasis on health and fitness

  • From 2018 to 2023, the global sports drinks market witnessed a robust 22.37% growth in value. This surge can be attributed to a rising global interest in sports and fitness, fueled by concerns over obesity and diabetes. Responding to this trend, sports drink manufacturers have been innovating, and tailoring their offerings to meet consumer demands. For example, in March 2021, GoodSport Nutrition, a startup based in Rosemont, unveiled a sports drink that is 97% dairy-based. Similarly, in August 2022, Limca, a brand under The Coca-Cola Company, introduced "Limca Sportz," its inaugural sports drink variant, in India. Limca Sportz, a glucose and electrolyte-based beverage, caters to the needs of sports enthusiasts for rehydration.
  • In 2023, North America emerged as the dominant player in the global sports drinks market. The region's leadership can be attributed to a surge in its population actively participating in sports and physical activities. Additionally, a growing emphasis on health and fitness, especially among the younger demographic, is pushing market players to focus on nutritional and low-calorie offerings. Notably, the United States stands out as a key market, with a notable uptick in athletic pursuits. In 2022, a significant 60% of athletes in the US reported consuming sports drinks primarily for rehydration.
  • Africa is poised to be the fastest-growing market for sports drinks, with a projected value CAGR of 12.34%. This surge in demand can be attributed to the region's burgeoning sporting landscape, including the rising popularity of leagues like football and cricket. Additionally, there has been a notable increase in health clubs and fitness centers in recent years, further fueling the demand for sports drinks in the region.

Global Sports Drinks Market Trends

The growing demand for natural and organic sports drinks made with clean ingredients is promoting the market growth

  • In 2022, about 978 million liters of sports drinks were consumed in the United Kingdom.The consumption of sports drinks in the Asia-pacific region is increasing as people become more health-conscious and engagement in physical activities. In 2022, more than 55% of consumers in China and 20% of Indian consumers were willing to pay for premium sports drinks.
  • The top sports drink attributes for US consumers in 2023, are flavor (46%), Low/no sugar (32%). Flavour remain the most important attributes influencing the purchase decisions. And, Around 50% consumers in the APAC region want their sports drinks to be fortified with different flavors of real fruit in 2022. However, about 86% of Europeans still prefer their familiar flavors as they consider that they bring them comfort.
  • Economic factors are a significant attribute influencing energy drink buying behaviour among the consumers globally. Sports drinks across the regions are available to consumers in the low-range to high-end premium range. In 2023, the average base price of a sport drink in the United States ranges between USD 1.40 to USD 7.05 per liter.The sports drinks category continued faced pricing challenges during 2020-2022
  • In 2022, more than two-thirds (60%) of athletes in the United States claimed that they consumed sports drinks mostly for rehydrate. Also, in 2022, more than 37% of consumers in the United States preferred clean-label products including sports drinks.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Customization and personalization in flavor intensity, electrolyte levels and nutritional profiles are driving the market growth
  • Gatorade brand has maintained its dominancy in the global sports drink market through its effective marketing strategies and sponsorship of various sporting events, the brand has been able to sustain its presence.

Sports Drinks Industry Overview

The Sports Drinks Market is fairly consolidated, with the top five companies occupying 66.56%. The major players in this market are Otsuka Holdings Co Ltd, PepsiCo, Inc., Suntory Holdings Limited, Thai Beverages PCL and The Coca-Cola Company (sorted alphabetically).

Sports Drinks Market Leaders

  1. Otsuka Holdings Co Ltd

  2. PepsiCo, Inc.

  3. Suntory Holdings Limited

  4. Thai Beverages PCL

  5. The Coca-Cola Company

Sports Drinks Market Concentration

Other important companies include Abbott Laboratories, Aje Group, Carabao Group Public Company Limited, Congo Brands, Keurig Dr Pepper, Inc., Monster Beverage Corporation, Nongfu Spring Co., Ltd., Seven & i Holdings Co., Ltd..

*Disclaimer: Major Players sorted in alphabetical order.

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Sports Drinks Market News

  • February 2024: Pepsi Gatorade has entered into a partnership with the top tier of Saudi Arabian soccer, becoming its official sports drink partner. The collaboration is focused on enhancing the matchday experience for fans through a series of activations and events.
  • December 2023: Spar works with US distributor Congo Brands to bring Prime drinks to stores. The move makes Spar the first symbol group in the convenience channel to stock Prime
  • September 2023: Limca Sportz, the sports drink from Coca-Cola India's home-grown brand Limca, is thrilled to announce the launch of its new variant Limca Sportz ION4 in India.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Sports Drinks Market
Sports Drinks Market
Sports Drinks Market
Sports Drinks Market

Sports Drinks Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Electrolyte-Enhanced Water
    • 5.1.2 Hypertonic
    • 5.1.3 Hypotonic
    • 5.1.4 Isotonic
    • 5.1.5 Protein-based Sport Drinks
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Metal Can
    • 5.2.3 PET Bottles
  • 5.3 Sub Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Retail
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarket/Hypermarket
    • 5.3.5 Others
  • 5.4 Region
    • 5.4.1 Africa
    • 5.4.1.1 Egypt
    • 5.4.1.2 Nigeria
    • 5.4.1.3 South Africa
    • 5.4.1.4 Rest of Africa
    • 5.4.2 Asia-Pacific
    • 5.4.2.1 Australia
    • 5.4.2.2 China
    • 5.4.2.3 India
    • 5.4.2.4 Indonesia
    • 5.4.2.5 Japan
    • 5.4.2.6 Malaysia
    • 5.4.2.7 South Korea
    • 5.4.2.8 Thailand
    • 5.4.2.9 Vietnam
    • 5.4.2.10 Rest of Asia-Pacific
    • 5.4.3 Europe
    • 5.4.3.1 Belgium
    • 5.4.3.2 France
    • 5.4.3.3 Germany
    • 5.4.3.4 Italy
    • 5.4.3.5 Netherlands
    • 5.4.3.6 Russia
    • 5.4.3.7 Spain
    • 5.4.3.8 Turkey
    • 5.4.3.9 United Kingdom
    • 5.4.3.10 Rest of Europe
    • 5.4.4 Middle East
    • 5.4.4.1 Qatar
    • 5.4.4.2 Saudi Arabia
    • 5.4.4.3 United Arab Emirates
    • 5.4.4.4 Rest of Middle East
    • 5.4.5 North America
    • 5.4.5.1 Canada
    • 5.4.5.2 Mexico
    • 5.4.5.3 United States
    • 5.4.5.4 Rest of North America
    • 5.4.6 South America
    • 5.4.6.1 Argentina
    • 5.4.6.2 Brazil
    • 5.4.6.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Abbott Laboratories
    • 6.4.2 Aje Group
    • 6.4.3 Carabao Group Public Company Limited
    • 6.4.4 Congo Brands
    • 6.4.5 Keurig Dr Pepper, Inc.
    • 6.4.6 Monster Beverage Corporation
    • 6.4.7 Nongfu Spring Co., Ltd.
    • 6.4.8 Otsuka Holdings Co Ltd
    • 6.4.9 PepsiCo, Inc.
    • 6.4.10 Seven & i Holdings Co., Ltd.
    • 6.4.11 Suntory Holdings Limited
    • 6.4.12 Thai Beverages PCL
    • 6.4.13 The Coca-Cola Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SPORTS DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SPORTS DRINKS MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, GLOBAL, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, GLOBAL, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HYPERTONIC MARKET, LITRES, GLOBAL, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HYPERTONIC MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF HYPOTONIC MARKET, LITRES, GLOBAL, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF HYPOTONIC MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF ISOTONIC MARKET, LITRES, GLOBAL, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF ISOTONIC MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, GLOBAL, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, GLOBAL, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, GLOBAL, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, GLOBAL, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, GLOBAL, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, GLOBAL, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, GLOBAL, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, GLOBAL, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, GLOBAL, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, GLOBAL, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, GLOBAL, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, GLOBAL, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, GLOBAL, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, GLOBAL, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SPORTS DRINKS MARKET BY REGION, LITRES, GLOBAL, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SPORTS DRINKS MARKET BY REGION, USD, GLOBAL, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 60:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 61:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, EGYPT, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF SPORT DRINKS MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF SPORT DRINKS MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
  1. Figure 77:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 79:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 80:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 81:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, AUSTRALIA, 2018 - 2030
  1. Figure 82:  
  2. VALUE OF SPORT DRINKS MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 83:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, AUSTRALIA, 2023 VS 2030
  1. Figure 84:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, CHINA, 2018 - 2030
  1. Figure 85:  
  2. VALUE OF SPORT DRINKS MARKET, USD, CHINA, 2018 - 2030
  1. Figure 86:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CHINA, 2023 VS 2030
  1. Figure 87:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, INDIA, 2018 - 2030
  1. Figure 88:  
  2. VALUE OF SPORT DRINKS MARKET, USD, INDIA, 2018 - 2030
  1. Figure 89:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDIA, 2023 VS 2030
  1. Figure 90:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, INDONESIA, 2018 - 2030
  1. Figure 91:  
  2. VALUE OF SPORT DRINKS MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 92:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, INDONESIA, 2023 VS 2030
  1. Figure 93:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, JAPAN, 2018 - 2030
  1. Figure 94:  
  2. VALUE OF SPORT DRINKS MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 95:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, JAPAN, 2023 VS 2030
  1. Figure 96:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, MALAYSIA, 2018 - 2030
  1. Figure 97:  
  2. VALUE OF SPORT DRINKS MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 98:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MALAYSIA, 2023 VS 2030
  1. Figure 99:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH KOREA, 2018 - 2030
  1. Figure 100:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 101:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH KOREA, 2023 VS 2030
  1. Figure 102:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, THAILAND, 2018 - 2030
  1. Figure 103:  
  2. VALUE OF SPORT DRINKS MARKET, USD, THAILAND, 2018 - 2030
  1. Figure 104:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, THAILAND, 2023 VS 2030
  1. Figure 105:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, VIETNAM, 2018 - 2030
  1. Figure 106:  
  2. VALUE OF SPORT DRINKS MARKET, USD, VIETNAM, 2018 - 2030
  1. Figure 107:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, VIETNAM, 2023 VS 2030
  1. Figure 108:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 109:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 110:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF ASIA-PACIFIC, 2023 VS 2030
  1. Figure 111:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 112:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 113:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 114:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 115:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 116:  
  2. VALUE OF SPORT DRINKS MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 117:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 118:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 119:  
  2. VALUE OF SPORT DRINKS MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 120:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 121:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 122:  
  2. VALUE OF SPORT DRINKS MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 123:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 124:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 125:  
  2. VALUE OF SPORT DRINKS MARKET, USD, ITALY, 2018 - 2030
  1. Figure 126:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 127:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 128:  
  2. VALUE OF SPORT DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 129:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 130:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 131:  
  2. VALUE OF SPORT DRINKS MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 132:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 133:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 134:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 135:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 136:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 137:  
  2. VALUE OF SPORT DRINKS MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 138:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 139:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 140:  
  2. VALUE OF SPORT DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 141:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 142:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 143:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 144:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 145:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 146:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 147:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 148:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 149:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, QATAR, 2018 - 2030
  1. Figure 150:  
  2. VALUE OF SPORT DRINKS MARKET, USD, QATAR, 2018 - 2030
  1. Figure 151:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
  1. Figure 152:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
  1. Figure 153:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 154:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
  1. Figure 155:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 156:  
  2. VALUE OF SPORT DRINKS MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 157:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
  1. Figure 158:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 159:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 160:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
  1. Figure 161:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 162:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 163:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 164:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 165:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, CANADA, 2018 - 2030
  1. Figure 166:  
  2. VALUE OF SPORT DRINKS MARKET, USD, CANADA, 2018 - 2030
  1. Figure 167:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
  1. Figure 168:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
  1. Figure 169:  
  2. VALUE OF SPORT DRINKS MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 170:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
  1. Figure 171:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 172:  
  2. VALUE OF SPORT DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 173:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
  1. Figure 174:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 175:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 176:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
  1. Figure 177:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, SOUTH AMERICA, 2018 - 2030
  1. Figure 178:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030
  1. Figure 179:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 180:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 181:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, ARGENTINA, 2018 - 2030
  1. Figure 182:  
  2. VALUE OF SPORT DRINKS MARKET, USD, ARGENTINA, 2018 - 2030
  1. Figure 183:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ARGENTINA, 2023 VS 2030
  1. Figure 184:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, BRAZIL, 2018 - 2030
  1. Figure 185:  
  2. VALUE OF SPORT DRINKS MARKET, USD, BRAZIL, 2018 - 2030
  1. Figure 186:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030
  1. Figure 187:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF SOUTH AMERICA, 2018 - 2030
  1. Figure 188:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030
  1. Figure 189:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF SOUTH AMERICA, 2023 VS 2030
  1. Figure 190:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2020 - 2023
  1. Figure 191:  
  2. MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2020 - 2023
  1. Figure 192:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL, 2022

Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

  • The sales value of sports drinks across the world registered a growth rate of 11.1% in 2023 compared to 2021. Sports drinks are especially beneficial for athletes and actively help them to remain hydrated before and after exercise. It improves an athlete’s performance and is rich in carbohydrates, minerals, and electrolytes.
  • Isotonic sports drinks hold the major segment in the market. In the study period, it has registered a growth rate of 15.3% by value in 2023 compared to the year 2020. Health and wellness trends have played a pivotal role in propelling the sports drinks market's growth. Consumers are increasingly drawn to isotonic sports drinks due to their perceived health benefits. Isotonic drinks are also absorbed quickly by the body, which is important for athletes who need to replenish their fluids and electrolytes quickly. Isotonic sports drinks offer a diverse range of flavors to cater to varying taste preferences. Brands such as Gatorade, Powerade, Body Armor, and Prime offer isotonic sports drinks in a wide range of flavors and different packaging sizes.
  • Hypertonic drinks are anticipated to register the fastest CAGR of 8.48% by value from 2024 to 2030. The consumption of hypertonic drinks is common among athletes who engage in intense exercise, such as crossfit, weightlifting, and high-intensity interval training (HIIT). Sporting events, including marathons, triathlons, and extreme endurance challenges, are anticipated to increase between 2024 and 2030, and hypertonic drinks are provided as part of their race support; hence, they are anticipated to boost market growth.
Soft Drink Type Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Region Africa Egypt
Nigeria
South Africa
Rest of Africa
Region Asia-Pacific Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Thailand
Vietnam
Rest of Asia-Pacific
Region Europe Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
Region Middle East Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
Region North America Canada
Mexico
United States
Rest of North America
Region South America Argentina
Brazil
Rest of South America
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Sports Drinks Market Research FAQs

The Global Sports Drinks Market size is expected to reach USD 26.48 billion in 2024 and grow at a CAGR of 5.32% to reach USD 36.14 billion by 2030.

In 2024, the Global Sports Drinks Market size is expected to reach USD 26.48 billion.

Otsuka Holdings Co Ltd, PepsiCo, Inc., Suntory Holdings Limited, Thai Beverages PCL and The Coca-Cola Company are the major companies operating in the Global Sports Drinks Market.

In the Global Sports Drinks Market, the Isotonic segment accounts for the largest share by soft drink type.

In 2024, North America accounts for the largest share by region in the Global Sports Drinks Market.

In 2023, the Global Sports Drinks Market size was estimated at 26.48 billion. The report covers the Global Sports Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Sports Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Sports Drink Industry Report

Statistics for the 2023 Sports Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Sports Drink Market Report Snapshots

Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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