Market Share of Sports Electronics Industry
Thesports electronics market is fragmented due to the presence of global players such asFitbit, Inc.,Garmin Ltd,Apple, Inc, Catapult Sports,Under Armour, etc. Moreover, according to the Consumer Technology Association, therevenue from wearables sales increased from USD 4 billion in 2014 to USD 22 billion in 2017, globally. Thus, the companies are working on various strategies, such as expansions, new product launches, partnerships, agreements, joint ventures, and acquisitions, amongothers, to increase their footprints in this market. Some of the recent developments are:
- June 2019 -Garmin Indialaunched an update of Forerunnerseries watch i.e. Forerunner 245 and Forerunner 245 Music. Thislightweight smartwatch is loaded with advanced features such as, incident detection, body battery, race predictor, and are available in different colors.
- June 2019 -Garmin International, Inc. launched the Approach X10, a comfortable golf band that is preloaded with data for over 41,000 courses around the world. Golfers of all levels can easily see precise distances to the front, back and middle of the green, as well as hazards on the touch-screen display.
Sports Electronics Market Leaders
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Fitbit, Inc
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Garmin Ltd
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Apple Inc
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Under Armour, Inc
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Catapult Sports
*Disclaimer: Major Players sorted in no particular order
