Market Trends of Global Sports Sunglasses Industry
Increasing Participation in Sports
There is a rise in the number of people entering the global workforce, and a significant share among them is more likely to embrace sports and fitness as a part of recreational activities, which is again, aligned with the altering lifestyle preferences. People are becoming fitness and health conscious due to which they are joining different types of sports like Tennis, Badminton, Running, Cycling, and Cricket as well. According to Sports, Fitness, and Leisure Activities: SFIA data 2021, 22.62 million people in the United States played Tennis. The fan following of different games is inspiring kids to join sports as well. Due to this, the number of sports centers is also increasing. Additionally, professional players in different sports fields require eye protection from the sun, dirt, and dust due to which the demand for sports sunglasses is growing among them. In January 2023, POC Sports launched Propel, a new eyewear brand for aerodynamic cycling.
North America Dominates the Global Market
The North American market for sports sunglasses is growing owing to increasing sports activities in the region and increasing demand for protective eyewear as well. Sports sunglasses are made from polycarbonate materials that are durable and protects the eyes of the players from harmful UVA and UVB rays of the sun. Additionally, the sunglasses are made with lightweight material that also works as impact resistance and dirt and dust protection as well. Additionally, the market players are innovating new types of sunglasses for all types of sports due to which demand for them in the region is increasing. Increasing investment of the government in different sports and accessories is also driving the market to grow. In November 2021, POC Sports launched new cycling sunglasses, Elicit Clarity. The sunglasses are very lightweight.
