Stand-Up Pouches Market Size (2024 - 2029)

Stand-Up Pouches Market Analysis

The Stand-Up Pouches Market size is estimated at USD 13.73 billion in 2024, and is expected to reach USD 18.04 billion by 2029, growing at a CAGR of 5.62% during the forecast period (2024-2029).

• The stand-up pouch is a flexible packaging solution with a wide bottom gusset that allows the pouch to stand prominently without collapsing. The pouch comprises multiple layers of barrier material, which are laminated to create one continuous sheet. The layers protect and preserve the contents from any external element, thus propelling the demand for stand-up pouches.
• Stand-up pouches are lightweight, which reduces packaging and transportation, making them a cost-effective solution for manufacturers. The growing demand for stand-up pouches for food and beverage packaging to optimize brand marketing initiatives drives global market growth. The increasing usage of stand-up pouches for pet products due to their flexibility, durability, and ability to keep the contents fresh is expected to boost the growth of the market during the forecast period.
• The rising demand for on-the-go snacks led to the need for re-closable stand-up pouches, which offer convenience to consumers. The growing use of stand-up pouches to keep food items fresh and secure from moisture helps to extend the shelf life, thus boosting the market growth. The changing lifestyle and food preferences among consumers, coupled with changing food technology, further create demand in the market.
• Innovation in packaging is introducing lucrative opportunities for the personal care packaging industry. Amcor's recyclable stand-up pouches' convenient and easy-to-use dispensing and transportability make them an excellent choice for liquids, creams, and gels. Amcor and L’Oreal partnered to create a refill eco-pack shampoo made of recyclable polyethylene (PE) monosodium bicarbonate film. Since the partnership, L’Oreal has switched to the recyclable stand-up pouch, which reduces plastic consumption by 75%.
• However, increasing consumer awareness of environmental concerns, dynamic regulatory standards, the ongoing drive for sustainability, and the poor recycling rate due to the need for advanced recycling facilities are challenging market growth.
• The growing concern over sustainability further pushes the vendors toward recyclable and sustainable stand-up pouches. The market is expected to witness capital investment in sustainable product innovation and the growth of new recycling industries. For instance, in November 2023, ProAmpac LLC, a flexible packaging company, launched its ProActive PCR retort pouches as a sustainable alternative to conventional pouches. The ProActive PCR pouches contain 30% post-consumer recycled (PCR) material designed to help brands achieve sustainability goals.

Stand-Up Pouches Industry Segmentation

The stand-up pouches are a flexible packaging format made from plastic, paper, or metal (foil) material to pack and seal various end-user industry products. The stand-up pouch is a flexible packaging that can be erected on its bottom for display, storage, and convenience. Stand-up pouch packaging provides an ideal protective barrier during shipment and transit and prevents any external elements, such as moisture and dirt, from entering contact with the item. The stand-up pouches are experiencing a remarkable transformation driven by sustainability concerns, intelligent packaging technologies, and printing advancements.

The stand-up pouches market is segmented by material (plastic {polyethylene terephthalate [PET], polyethylene [PE], polypropylene [PP], ethylene-vinyl alcohol [EVOH]}, paper, and metal {foil}), application (food and beverage, home care, healthcare, and pet care) and geography (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.