Market Trends of Steam Cleaner Industry
Commercial Segment Dominates the Market, Driven by the Hospitality, Healthcare, and Food Industries
The commercial segment has witnessed significant market share and dominated the market during the review period. The increasing demand for business travel has contributed to the growth of the hospitality industry, which, in turn, generated a major demand for steam cleaners. Steam cleaners are used extensively in carpets and garments and help the industry maintain hygiene. The exponential growth of the tourism industry is one of the prime factors fueling the growth of the hospitality industry, and steam cleaners are expected to witness high growth worldwide. The increased functionality of stick and upright cleaners has also led to a rise in demand. Increasing concerns about health and hygiene among end users are also driving the growth of the commercial segment in the market.
Increasing business travel is the major demand generator of the hotel industry, which, in turn, contributes to various hotels using commercial steam cleaners extensively. Therefore, the global hotel and hospitality industry's growth and wider acceptance of these products are expected to increase the demand for commercial steam cleaners during the forecast period.
Asia-Pacific Leads the Market owing to Growing Smart Homes in the Region
In Asia-Pacific, the prevalence of steam cleaners has surged due to the region's substantial disposable income and purchasing power. The primary countries that control the majority of the Asia-Pacific market are Vietnam, the Philippines, China, India, South Korea, Australia, and New Zealand. Countries in the region, India and China in particular, are witnessing high economic growth in terms of GDP and rapid urbanization. These factors boost the market’s demand for newly constructed homes and steam cleaner product launches.
The growth of the residential sector has helped vendors in the region gain insights into consumer preferences regarding residential appliances. Australia has a developed market with significant demand for steam cleaners in residential settings because of the rise in smart homes and dual-income households. The growing middle-class population has also contributed to market growth.
