Market Size of Global Street Furniture OOH Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 438.96 Million |
| Market Size (2029) | USD 710.67 Million |
| CAGR (2024 - 2029) | 10.12 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Global Street Furniture OOH Market Analysis
The Global Street Furniture OOH Market size is estimated at USD 438.96 million in 2024, and is expected to reach USD 710.67 million by 2029, growing at a CAGR of 10.12% during the forecast period (2024-2029).
- Street furniture advertising usually involves placing posters or billboards on public amenities. These advertisements can be static, digital, or even interactive screens. Street furniture advertising is commonly viewed as an affordable option. Larger formats, such as billboards, tend to cost more. On average, street furniture advertising can cost anywhere from under USD 100 to a few thousand dollars on a monthly basis. It can be part of an effective marketing strategy, helping businesses target specific demographics or geographic areas.
- As per Kantar Media 2023, around 88 to 90% of those who recalled OOH recalled an advertisement on street furniture. Accordingly, around 50 to 52% visited the stores to buy a product. South Africans who saw an advertisement on street furniture took action online by interacting with the brand on social media, accessing a coupon, and scanning a QR code.
- Street furniture advertising is most prevalent in the urban and suburban areas. For example, in NYC, street furniture advertising is found throughout the city in areas with high pedestrian and vehicular traffic. Street furniture advertisers can range from small local brands to major international companies. Often, fashion and luxury brands use street furniture advertising in top markets.
- Ace + Tate created a multi-market and multi-format campaign, including street furniture. Similarly, Amazon Prime Netherlands launched a multi-market and multi-format campaign for the LOL Comedy Program.
- Data-driven advertising could create more personalized street furniture advertising. Programmatic buys for digital street furniture are another possibility. PDOOH may allow faster ad placements and targeting based on factors such as time of day or weather conditions.
- In terms of challenges, street furniture advertising requires regular maintenance. This ensures that ads are visible and in good condition. Overall, scheduling regular maintenance to ensure ads stay intact is a major market challenge.
