Stress Tracking Devices Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.9 Billion |
| Market Size (2029) | USD 4.10 Billion |
| CAGR (2024 - 2029) | 7.09 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Stress Tracking Devices Market Analysis
The Stress Tracking Devices Market size is estimated at USD 2.9 billion in 2024, and is expected to reach USD 4.10 billion by 2029, growing at a CAGR of 7.09% during the forecast period (2024-2029).
Stress tracking devices enable users to monitor various health parameters, including blood sugar, blood pressure (BP), heart rate, oxygen saturation, cholesterol, and weight. An algorithm processes these factors to generate a stress score. These devices, worn on the skin, help monitor and manage stress levels, detect panic attacks, and identify anxiety. The latest models can even sense cortisol in sweat. Beyond personal use, these devices are instrumental in clinical diagnoses by continuously gathering real-time health data. In essence, stress tracking devices enhance the overall well-being of the user.
The surge in the incidences of stress-related disorders is one of the significant drivers of the stress tracking device market. Increasing urbanization, demanding work environments, and lifestyle changes in modern society contribute to heightened stress levels. These factors have increased conditions such as anxiety, depression, and chronic stress, motivating individuals to find effective methods for managing their mental health.
The rising prevalence of stress-related disorders significantly drives the market for stress tracking devices. In today's urbanized society, demanding work environments and evolving lifestyles increase stress levels. This heightened stress has led to a surge in anxiety, depression, and chronic stress, prompting individuals to seek effective mental health management solutions. As per the World Health Organization in 2023, anxiety disorders topped the list of global mental health issues, affecting 4% of the population in 2022.
In addition, rising government initiatives to promote awareness regarding mental health are fueling the market growth. Governments are increasingly acknowledging mental health as a crucial aspect of overall well-being, leading to the implementation of policies designed to enhance awareness, reduce stigma, and improve mental health services. For example, in October 2022, the Government of India introduced the “National Tele Mental Health Programme,” aimed at expanding access to high-quality mental health counseling and care services across the country. This initiative reflects a strategic move to address mental health challenges and enhance service delivery on a national scale.
The rising use of mobile apps for real-time stress monitoring is a significant driver for the stress tracking device market. These apps provide insights into users' physical and mental health, tracking metrics like heart rate variability, sleep patterns, and daily activities. Given that there were around 6.84 billion smartphone users worldwide in 2022, the demand for such stress tracking technologies is poised for substantial growth.
However, privacy and data security concerns present challenges to the market's growth trajectory. Additionally, seamlessly integrating these devices into current healthcare frameworks and ensuring consistent user engagement are pivotal challenges for wider acceptance.
Stress Tracking Devices Market Trends
The Smart Wearable Segment is Expected to Witness Significant Growth During the Forecast Period
Smart wearable gadgets integrate advanced technology into items that can be worn, such as watches, eyewear, and bracelets. Examples include smartwatches, fitness trackers, virtual reality headsets, smart wristbands, activity trackers, and sports watches. These devices are becoming popular among consumers because they seamlessly connect people, places, and things. Launching new products designed for daily use, such as activity tracking and heart rate monitoring, is expected to drive further growth in the smart wearable gadget market.
Smart wearables focusing on stress tracking utilize advanced technology to deliver precise, real-time stress data. Equipped with sensors that measure physiological metrics, these devices continuously collect daily data, offering users insights into how their body responds to stressors. For instance, smartwatches and fitness trackers marketed by Apple, Fitbit, Samsung, etc., can track heart rate and HRV, while some devices also analyze sweat for cortisol, a stress hormone. This real-time monitoring allows users to understand their stress patterns and make informed decisions about stress management techniques. For instance, in August 2022, Philips partnered with Nowatch to develop a cortisol-detecting watch that identifies stress through biosensing (electrodermal activity or EDA).
In addition, the increasing consumer interest in smart wearables is fueled by a growing awareness of mental health and the desire for proactive wellness solutions. As individuals become more conscious of the impact of stress on their health, they seek tools that can help them manage stress effectively. Smart wearables offer convenience and accessibility, allowing users to track their stress levels seamlessly and receive personalized feedback. Their integration with mobile apps and health platforms amplifies their value, granting users a holistic view of their health and tailored stress management recommendations. For instance, Apple reported a surge in its smartwatch shipments in August 2023, surpassing 30 million units globally.
Additionally, many companies and frequent product launches bolstered the market's growth. Leading companies such as Apple, Fitbit (now part of Google), Garmin, and Samsung dominate the market with their advanced smartwatches and fitness trackers that offer comprehensive stress monitoring features. Apple Watch, for instance, utilizes heart rate variability (HRV) and other sensors to provide insights into stress levels, while Fitbit's devices include stress management scores and guided breathing exercises. Emerging players like WHOOP and ŌURA are also making significant strides with specialized wearables focusing on holistic health monitoring, including stress tracking through detailed physiological metrics.
Hence, the smart wearable segment is expected to witness significant growth in the upcoming years due to the abovementioned factors.
The North American Stress Tracking Device Market is Growing at a Significant Rate During the Forecast Period
The North American stress tracking device market is expected to grow at a substantial rate, driven by several factors, such as the increasing prevalence of stress, technological advancements in smart wearables, increased awareness of mental health, and a strong consumer focus on wellness. The North American population has high-stress lifestyles, mainly due to the demanding work environments, economic pressures, and fast-paced living, which have led to a greater focus on stress management and mental health. As more individuals seek solutions to monitor and mitigate their stress levels, stress tracking devices have become essential tools for managing daily stress and improving overall well-being.
A recent survey by global recruitment firm Robert Walters in 2023 revealed that three out of five Canadian employees have faced increased workplace-related stress compared to the previous year. This rise in stress is attributed to factors such as heavy workloads, job instability, and insufficient employer support. The survey, which included over 2,500 Canadian employees, highlighted a notable gap between the investment companies make in wellness initiatives and the actual experiences of their employees. The findings showed that 60% of respondents reported experiencing workplace-related stress, with 34% indicating they felt stressed very often. Conversely, 10% of those surveyed reported no recurring stress throughout the year.
Also, data from the United States Census Bureau’s Household Pulse Survey indicated that in 2023, about one-third (32.3%) of adults reported symptoms of anxiety and depression. Breaking it down by age: nearly half (49.9%) were 18 to 24, 38% fell between 25 and 49, 29.3% were 50 to 64, and 20.1% were 65 or older. Projections suggest that 31.1% of US adults will face an anxiety disorder in their lifetime. Currently, 6.8 million adults, representing 3.1% of the US population, grapple with generalized anxiety disorder (GAD), yet only 43.2% are receiving treatment. The National Institute of Mental Health (NIMH) stated in 2022 that 2.7% of the US population dealt with panic disorder (PD), 7.1% experienced social anxiety disorder (SAD), and specific phobias impacted 9.1%.
Therefore, owing to the abovementioned factors, the stress tracking device market is anticipated to grow in North America during the forecast period.
Stress Tracking Devices Industry Overview
The stress tracking devices market is fragmented in nature due to the presence of several companies operating globally and regionally. The competitive landscape includes an analysis of a few international and local companies that hold significant market share and are well known, including Fitbit, NOWATCH, Ōura Health Oy, Apple Inc., Google, SAMSUNG, Garmin Ltd, WHOOP, Pebble, Apollo Neuroscience Inc.
Stress Tracking Devices Market Leaders
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Apple Inc.,
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SAMSUNG
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Fitbit
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NOWATCH
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WHOOP
*Disclaimer: Major Players sorted in no particular order
Stress Tracking Devices Market News
- October 2023: ŌURA, the company behind the innovative Oura Ring, known for providing precise and personalized health data, insights, and daily guidance on sleep, activity, readiness, and recovery, announced the introduction of three new features: daytime stress, reflections, and resilience. These features enable users to identify and understand when and how they experience stress and recovery daily, balance behaviors that build resilience, and mitigate the negative effects of chronic stress.
- March 2023: WHOOP, a leading human performance company, introduced its Stress Monitor feature in the United States, along with breathwork protocols developed in collaboration with Dr. Andrew Huberman. This new feature allows users to track their daily stress levels in real time by continuously measuring heart rate variability (HRV) and resting heart rate. WHOOP members can now access scientifically validated methods for managing physiological stress through this innovative tool.
Stress Tracking Devices Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
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4.2 Market Drivers
- 4.2.1 Rising Prevalence of Stress-Related Disorders
- 4.2.2 Increasing Awareness of Mental Health
- 4.2.3 Increased Use of Mobile Apps to Manage the Health
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4.3 Market Restraints
- 4.3.1 Privacy and Data Security Concerns
- 4.3.2 Accuracy and Reliability
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4.4 Porter's Five Force Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
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5.1 By Product Type
- 5.1.1 Basic Wearable
- 5.1.2 Smart Wearable
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5.2 By Sensors Type
- 5.2.1 Sweat Cortisol Sensors
- 5.2.2 Salivary Sensors
- 5.2.3 Other Sensors Types
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5.3 By Distribution Channel
- 5.3.1 Online
- 5.3.2 Offline
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Italy
- 5.4.2.5 Spain
- 5.4.2.6 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 South Korea
- 5.4.3.6 Rest of Asia-Pacific
- 5.4.4 Middle East and Africa
- 5.4.4.1 GCC
- 5.4.4.2 South Africa
- 5.4.4.3 Rest of Middle East and Africa
- 5.4.5 South America
- 5.4.5.1 Brazil
- 5.4.5.2 Argentina
- 5.4.5.3 Rest of South America
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Fitbit
- 6.1.2 NOWATCH
- 6.1.3 Oura Health Oy.
- 6.1.4 Google
- 6.1.5 Apple Inc.
- 6.1.6 SAMSUNG
- 6.1.7 Garmin Ltd
- 6.1.8 WHOOP
- 6.1.9 Pebble
- 6.1.10 Apollo Neuroscience Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityStress Tracking Devices Industry Segmentation
Stress tracking devices are innovative tools designed to monitor and manage stress levels in real time, offering valuable insights into an individual's physiological responses to stress. These devices typically come in wearable forms, such as smartwatches, rings, and wristbands. They are equipped with advanced sensors measuring vital signs, including heart rate variability (HRV), blood pressure, skin conductance, and cortisol levels.
The stress tracking devices market is segmented into product type, sensor type, distribution channel, and geography. By product type, the market is segmented into basic wearable and smart wearable. By sensor type, the market is segmented into sweat cortisol sensors, salivary sensors, and other sensor types. By distribution channel, the market is bifurcated into online and offline. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report also offers the market size and forecasts for 17 countries across the region. For each segment, the market sizing and forecasts are based on value (USD).
| By Product Type | Basic Wearable | |
| Smart Wearable | ||
| By Sensors Type | Sweat Cortisol Sensors | |
| Salivary Sensors | ||
| Other Sensors Types | ||
| By Distribution Channel | Online | |
| Offline | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| France | ||
| Italy | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| Geography | Middle East and Africa | GCC |
| South Africa | ||
| Rest of Middle East and Africa | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America |
Stress Tracking Devices Market Research FAQs
How big is the Stress Tracking Devices Market?
The Stress Tracking Devices Market size is expected to reach USD 2.9 billion in 2024 and grow at a CAGR of 7.09% to reach USD 4.10 billion by 2029.
What is the current Stress Tracking Devices Market size?
In 2024, the Stress Tracking Devices Market size is expected to reach USD 2.9 billion.
Who are the key players in Stress Tracking Devices Market?
Apple Inc.,, SAMSUNG, Fitbit, NOWATCH and WHOOP are the major companies operating in the Stress Tracking Devices Market.
Which is the fastest growing region in Stress Tracking Devices Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Stress Tracking Devices Market?
In 2024, the North America accounts for the largest market share in Stress Tracking Devices Market.
What years does this Stress Tracking Devices Market cover, and what was the market size in 2023?
In 2023, the Stress Tracking Devices Market size was estimated at USD 2.69 billion. The report covers the Stress Tracking Devices Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Stress Tracking Devices Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Stress Tracking Devices Industry Report
Statistics for the 2024 Stress Tracking Devices market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Stress Tracking Devices analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
