Market Trends of Stretch Marks Treatment Industry
This section covers the major market trends shaping the Stretch Marks Treatment Market according to our research experts:
Oils and Serum in the Topical Treatment Segment are Expected to Hold a Major Share of the Market
The growth of the segment is majorly attributed to the high cost of other treatments such as laser and microdermabrasion. The easy availability of the products, along with affordability, is contributing to the segment's growth. Most women prefer home remedies for stretch marks, further supporting the market's growth.
According to a study published in The Journal of Cosmetic Dermatology in May 2021, stretch marks and xerosis appear to respond well to topical oil formulations rich in vitamins and plant extracts. Hence, the effectiveness of topical oil treatment for the treatment of stretch marks may drive the segment's growth.
In developing countries like India and South Africa, people usually select products that are cost-effective and easily accessible, thus boosting their demand in these countries. Oils and serums come with fewer side effects as compared to lasers, making them a more trustworthy option among people.
Rising product launches are further expected to drive the growth of the segment. For instance, in April 2021, Bio-Oil launched an All-Natural version of the oil for the treatment of scars and stretch marks, which will be available in Ireland. The launch of oils is expected to boost segmental growth.
Hence, factors such as easy availability, affordibility, and other advantages associated with the oils and serum are likely to boost the market's growth.
North America is Expected to Hold a Significant Market Share During the Forecast Period
North America is expected to hold a significant share due to the sophisticated healthcare infrastructure, the strong foothold of key market players, technological innovations, and the rising prevalence of obesity in the region.
The availability of better treatment options and the large target population in the region are also contributing to the market's growth. For instance, according to the World Obesity Federation report published in March 2022, the estimated prevalence of obesity in the United States is likely to be 47% by 2030, and 64 million women and 61 million men in the United States are likely to be obese by 2030. Thus, the huge prevalence of obesity in the country is one of the key contributors to the market's growth in the region.
A study published in Laser in Surgery and Medicine in March 2021 confirmed the safety and efficacy of picosecond laser (PSD) for the treatment of striae distensae (SD) in the United States. The 3D imaging revealed a significant improvement in terms of skin texture and mean SD depth with PSD. Such studies with positive outcomes are expected to augment the stretch marks treatment market in the United States, as well as North America.
