Market Trends of Subscriber Data Management Industry
This section covers the major market trends shaping the Subscriber Data Management Market according to our research experts:
Subscriber Identity Management to Witness Considerable Share
- Identity management is fundamentally about managing and authenticating the identity of a user. The subscriber data to be handled comprises identity information, such as multi-Mobile Subscriber Integrated Services Digital Network (MSISDN) & International Mobile Subscriber Identity (IMSI), authentication information, personalization information, policy settings, and settings for special services. Simultaneously with this, it enables operators to share subscriber.
- Further, the increase in cyberattacks related to the phishing of subscriber identity is anticipated to boost the demand for Subscriber Identity Management. Data can be miss used for unauthorized monitoring or surveillance even without knowledge of the content of communications, traffic data, or localized EMEI (International Mobile Equipment Identity). Such an attack or unintended disclosure can potentially reveal large amounts of personal information and provide a detailed profile of an unsuspecting user unless the network monitoring is adequately secured. This is generating the need for identity management.
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Asia-Pacific to Witness Highest Growth
- Due to the presence of a large number of Telecom operators and subscribers in the region, Asia-Pacific is anticipated to witness the highest growth. The demand for subscriber data management is expected to increase with the number of telecom subscribers.
- According to the Telecom Regulatory Authority of India (TRAI), the number of telephone subscribers in India increased from 1,186.63 million at the end of June 2019 to 1,195.24 million at the end of September 2019, registering a growth rate of 0.73% over the previous quarter. This reflects a year-on-year (Y-O-Y) growth rate of 0.32% over the same quarter of last year.
- Telephone subscription in Urban areas have increased from 675.58 million at the end of June 2019 to 677.95 million at the end of September 2019. However, Urban Teledensity declined from 160.78 to 160.63 during the same period. Securely managing the data of the increase in the number of subscribers has generated demand for the market studied.
- Owing to this need, the region has been witnessing partnerships among the SDM providers and the telecom operators. For instance, in June 2020, China Telecom partnered with Nokia's core networking products for 5G. This partnership includes multiple Nokia Software, ION products, Unified Data Management, User Plane, and Session Management Functions. Nokia currently has a 17% market share in China Unicom's rapidly expanding VoLTE network, where it has deployed Nokia's cloud-based vIMS platform. This deal will further enhance the long term partnership between China Unicom and Nokia.
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