Market Trends of sugar-free chewing gum Industry
The growing number of health issues, such as diabetes and obesity among consumers, resulted in the growing demand for the sugar-free option
- North America is the leading sugar-free gum-consuming region, followed by Asia-Pacific and Europe. Americans consume chewing gums to freshen their breath and maintain oral hygiene throughout the day. In North America, sugar-free chewing gums are preferred by consumers who have obesity problems as a replacement for sugar-based gums and sugar-based candies.
- Flavor is one of the most significant attributes when it comes to buying chewing gum. Some popular chewing gum flavors include peppermint, spearmint, watermelon, cinnamon, original bubblegum, and tropical.
- Sugar-free chewing gums in 2023 have been witnessing a hike in their sales. In 2023, sugar-free products recorded a Y-o-Y growth of USD 1.34. The fluctuation in the product's price is connected with the rise and fall in the prices of its raw materials, including xylitol, gum base, maltitol syrup, and mannitol. In North America, in 2023, the average selling price of sugar-free gums was USD 1.54, while sugar-based gums were sold at an average price of USD 1.29. The prices of sugar-free chewing gums also depend upon external factors such as importation, packaging, and flavor. The availability of these products at varied price ranges enables the population to purchase the product according to their preferences and budget. The average-income consumers in North America mainly target sugar-free chewing gums.
- In North America, the consumption of sugar-free chewing gum is generally viewed from a health perspective. The sales of sugar-free chewing gum also depend on the growing demand for sugar-free products among obese individuals. With the availability of sugar-free chewing gum in different flavors, it is enjoyed as a healthy confectionery by the young generation in this region. In the United States, there are a few additional factors to consider from a health perspective in the context of snack bar consumption. One factor is ingredient significance. Ingredients such as xylitol are considered key as they stimulate the immune system, digestion, lipids, and bone metabolism. The widespead penetration of the mainstream brands that specialize in the variety of sugar-free chewing gum flavors also drives consumer preference.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Usage of sugar alcohols derived from fruits like xylitol, maltitol, mannitol, aspartame, and stevia is driving the demand for sugar-free chewing gums in the market
