Sugar-Free Food and Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Sugar-Free Food and Beverage Market Report is Segmented by Product Type (Beverages, Dairy and Dairy Alternatives, Confectionery, Bakery Products, Dietary Supplements, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Abovementioned Segments.

Sugar-Free Food And Beverage Market Size

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
Sugar-Free Food and Beverage Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 19.35 Billion
Market Size (2029) USD 23.52 Billion
CAGR (2024 - 2029) 3.98 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Sugar-Free Food And Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Sugar-Free Food And Beverage Market Analysis

The Sugar-Free Food And Beverage Market size is estimated at USD 19.35 billion in 2024, and is expected to reach USD 23.52 billion by 2029, growing at a CAGR of 3.98% during the forecast period (2024-2029).

The sugar-free food and beverage market has been experiencing significant growth in recent years due to various factors, including the rising demand for naturally sourced sweeteners, the shift toward premium products, the growing impact of e-commerce, and the changing consumer preference for healthier food and beverage choices. The rising health consciousness among consumers, particularly in regions like North America and Europe, is propelling the demand for alternatives to traditional sugary products. Concerns about diabetes, obesity, and other health issues associated with high sugar intake are leading individuals to seek out sugar-free options across various food and beverage categories. According to an article published by PubMed Central in April 2023, sugars were shown to be harmfully associated with various risk factors, including obesity, diabetes, cardiovascular disease, hyperuricemia, gout, ectopic fatty accumulation, dental caries, and some cancers.

Additionally, advances in food technology formulation techniques are enabling manufacturers to create innovative sugar-free products that closely mimic the texture as well as taste of their sugary counterparts, further fueling market growth. The new flavors are cherry, lemon, orange, and strawberry. Moreover, supportive regulatory environments and labeling requirements are encouraging the development and consumption of sugar-free products by providing consumers with clear information about sugar content and promoting healthier dietary choices. As a result, the sugar-free food and beverage market is expected to continue expanding as consumers increasingly prioritize health and wellness while making purchasing decisions.

Sugar-Free Food And Beverage Market Trends

Growing Trend of Consuming Sugar-free Beverages Creating Opportunities for Sugar-free Food & Beverage Segment

The trend of consuming sugar-free beverages is on the rise, and it is significantly driving the sugar-free food and beverage market. As consumers become more health conscious and aware of the negative impacts of excessive sugar consumption, they are actively seeking alternatives to traditional sugary beverages. The rise of dieting trends and wellness lifestyles has led consumers to prioritize low-calorie and sugar-free beverages as part of their dietary choices. Furthermore, the availability of a wide range of sugar-free beverage options, including diet sodas, flavored water, and sugar-free energy drinks, has made it easier for consumers to make a switch. Thus, the increasing demand for sugar-free beverages is not only driving innovation in the beverage industry but also spurring growth in the overall sugar-free food and beverage market.

In the past few years, numerous prominent traditional beverage companies and a few up-and-coming brands have embraced the trend and entered the market for sugar-free beverages, aiming to secure a share of it. Conversely, the World Health Organization (WHO) has urged all nations worldwide to implement substantial taxes on sugary drinks as a means to combat the global obesity and diabetes epidemic. This recommendation has prompted beverage manufacturers to embark on a journey of product range redesign, repositioning, and product formula verification as their primary strategy to cater to diverse demands, strengthen their consumer base, and consequently venture into the sugar-free beverage market.

Sugar-Free Food and Beverage Market: Market Share of Regular, Mid and Low-Calorie Variants of Carbonated Soft Drinks, United Kingdom, In %, 2022

North America Holds the Largest Market Share

With increasing concerns about health and wellness, North American consumers are actively seeking alternatives to traditional sugary products. The growing awareness of the adverse effects of excessive sugar consumption, such as diabetes and obesity, has driven individuals to opt for sugar-free options. In 2022, around 5% and 3% of people in the United States are suffering from obesity and diabetes, respectively, according to a survey conducted by Research America. Such factors create promising demand in the sugar-free food and beverage market in the United States.

US consumers, therefore, have accepted the sugar-free concept offerings very well. Thus, manufacturers have commenced repositioning and validating the recipe of their products as the primary strategy to cater to the diverse demands and strengthen their consumer base. For instance, in March 2022, MusclePharm, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, launched a high whey protein drink line (Ready-To-Drink protein drink) with over 20 g of protein in multiple sugar-free flavors. Sugar-free products are heavily marketed in the region, making them accessible to consumers. Furthermore, the regulatory environment in the region, including labeling requirements and health guidelines, encourages the development and consumption of sugar-free products. Clear labeling of sugar content and the promotion of healthier eating habits contribute to the popularity of sugar-free food and beverages in the regional market.

Sugar-Free Food and Beverage Market: Market Size, By Geography, Global, 2023

Sugar-Free Food and Beverage Industry Overview

The global sugar-free food and beverages market is highly competitive, with many players operating worldwide. High investments in R&D activities and product innovation have led them to gain a major share of the global market. Some of the key players in the market include The Hershey Company, Nestle SA, PepsiCo Inc., Mars Incorporated, The Kraft Heinz Company, Hostess Brands Inc., Mondelez International Inc., Strauss Group Ltd, The Coca-Cola Company, and Kellanova. Key market players are focusing on mergers and acquisitions to expand their portfolios and cater to the interests of local consumers while also concentrating on acquiring new leading brands. Some of the players are also using social media platforms and campaigns to market and promote their products. For instance, in March 2022. Coca-Cola India launched a new campaign for its new brand, Coca-Cola Zero Sugar.

Sugar-Free Food and Beverage Market Leaders

  1. The Hershey Company

  2. Nestlé S. A

  3. PepsiCo, Inc.

  4. Mars Inc.

  5. Kellanova

*Disclaimer: Major Players sorted in no particular order

Sugar-Free Food and Beverage Market Concentration
Need More Details on Market Players and Competitors?
Download PDF

Sugar-Free Food and Beverage Market News

  • March 2024: Volvic launched its newest creation, Touch of Fruit Sparkling Sugar Free, made with British spring water. In addition to this fresh product release, Volvic also revamped its Touch of Fruit till range to further entice consumers to explore the flavored water selection.
  • February 2024: Nestlé Confectionery launched Fizzy Cactuz, a new sour, cacti-shaped gummy candy in Rowntree's Randoms line. The sweets come in four fruit flavors: raspberry, kiwi, passionfruit, and lime, and two textures: gummy and juicy fruit filling.
  • February 2024: Kandy King launched sugar-free sweets to help people support their health and fitness goals. Their selection includes pre-packaged sugar-free sweets, such as mints, toffee, hard sweets, and chocolate, in 80 g bags.
  • March 2023: Voortman Cookies launched zero-sugar mini wafers. The new mini wafers are available in two delectable flavors: vanilla and chocolate. The poppable, shareable wafers are baked with real vanilla or cocoa, include no high-fructose corn syrup, no artificial flavors or colors, and are packaged in resealable stand-up pouches.

Sugar-Free Food and Beverage Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Growing Health and Wellness Concerns Drive the Sugar-free Market
    • 4.1.2 Innovations in Sugar-free Food and Beverages Drive Market Growth
  • 4.2 Market Restraints
    • 4.2.1 High Costs Associated with Sugar-free Products Restrict Market Growth
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Beverages
    • 5.1.2 Dairy and Dairy Alternatives
    • 5.1.3 Confectionery
    • 5.1.4 Bakery Products
    • 5.1.5 Dietary Supplements
    • 5.1.6 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacies/Drug Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Hershey Company
    • 6.3.2 Nestle SA
    • 6.3.3 Kellanova
    • 6.3.4 Mars Incorporated
    • 6.3.5 PepsiCo Inc.
    • 6.3.6 The Coca-Cola Company
    • 6.3.7 The Kraft Heinz Company
    • 6.3.8 Hostess Brands Inc.
    • 6.3.9 Mondelez International Inc.
    • 6.3.10 Strauss Group Ltd
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Sugar-Free Food And Beverage Industry Segmentation

Sugar-free food and beverages are food products that contain no added sugars. According to the FDA, sugar-free foods are foods that have less than half a gram of added or naturally occurring sugar. The sugar-free food and beverage market is segmented into product type, distribution channel, and geography. The market is segmented by product type into beverages, dairy and dairy alternatives, confectionery, bakery products, dietary supplements, and other product types. Based on the distribution channel, the market can be segmented into supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail stores, and other distribution channels. Furthermore, the market is segmented based on geography worldwide, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizes and forecasts are offered on the basis of value (USD).

Product Type Beverages
Dairy and Dairy Alternatives
Confectionery
Bakery Products
Dietary Supplements
Other Product Types
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Geography Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Geography Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
Geography South America Brazil
Argentina
Rest of South America
Geography Middle East and Africa South Africa
Saudi Arabia
Rest of Middle East and Africa
Need A Different Region Or Segment?
Customize Now

Sugar-Free Food and Beverage Market Research FAQs

The Sugar-Free Food And Beverage Market size is expected to reach USD 19.35 billion in 2024 and grow at a CAGR of 3.98% to reach USD 23.52 billion by 2029.

In 2024, the Sugar-Free Food And Beverage Market size is expected to reach USD 19.35 billion.

The Hershey Company, Nestlé S. A, PepsiCo, Inc., Mars Inc. and Kellanova are the major companies operating in the Sugar-Free Food And Beverage Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Sugar-Free Food And Beverage Market.

In 2023, the Sugar-Free Food And Beverage Market size was estimated at USD 18.58 billion. The report covers the Sugar-Free Food And Beverage Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sugar-Free Food And Beverage Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Sugar-Free Food and Beverage Industry Report

Statistics for the 2024 Sugar-Free Food And Beverage market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sugar-Free Food And Beverage analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Sugar-Free Food and Beverage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)