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• May 2024: WOW Skin Science updated its product lineup, ‘Activated Naturals,’ following thorough research on customer preferences. This new platform combines natural ingredients with advanced scientific activities to cater to personal care needs.
• February 2024: Herbal Essences launched 11 Newly Formulated Shampoos and Conditioners. Every new blend contains pure aloe and camellia oil, certified by The Royal Botanic Gardens, KEW plant specialists.
• December 2023: Unilever acquired the premium haircare brand K18, known for its innovative products. Among K18's offerings is the Herbal Red Onion Hair Shampoo, which harnesses the power of onion extract to combat dandruff while nourishing the hair effectively.

• April 2024: Nivea expanded its anti-aging product portfolio by launching the Q10 Dual Action serum. The company claims that the serum targets sugar-induced skin aging and wrinkle formation. The formula was designed to prevent protein glycation in the dermis skin layer, protecting collagen and elastin from damage. 
• March 2024: L'Oréal Canada launched SkinBetter Science, a medical aesthetic skincare brand, adding it to the L'Oréal Dermatological Beauty (LDB) division. The brand claimed that SkinBetter Science is currently distributed across Canada and on the www.skinbetter.ca website.
• March 2024: Dermalogica launched its new product - Circular Hydration Serum. The product comprises hyaluronic acid and algae extracts, forming a moisturizing matrix that delivers rapid and enduring hydration. This dynamic combination forms a protective barrier, safeguarding skin against moisture loss.

• March 2022: Gray Away introduced the industry's inaugural on-demand temporary root cover spray. The Gray Away Root Cover-Up Sprays promise a one-step color solution targeting various hair concerns. These cruelty-free, high-performance products claim to provide effective root coverage with a good color payoff.
• May 2022: Matrix, a leading hair care brand, launched All-in-One Toning Leave-In Sprays named Brass Off and So Silver. These sprays claim to dye the hair's cuticle, offering temporary toning effects while providing hydration and smoothing benefits. The Brass Off All-In-One Toning Leave-In Spray utilizes blue dyes to neutralize brass or orange tones in highlighted brunette shades. At the same time, the So Silver All-In-One Toning Leave-In Spray uses violet dyes to balance yellow tones in gray and blonde hair.
• February 2022: Mamaearth, a direct-to-consumer (D2C) Indian startup, acquired BBlunt, a Mumbai-based company previously owned by Godrej Consumer Products Limited (GCPL). BBlunt specializes in manufacturing hair colorant sprays, marking a strategic move for Mamaearth in expanding its product offerings within the hair care market.

• In May 2023, Dabur India launched Dabur Herb'lActivated Charcoal toothpaste to attract younger consumers. Charcoal is known as a cleanser, detoxifier, and good absorbent. The company aimed to enhance its product portfolio with the launch of whitening toothpaste and cater to the demand of urban consumers.
• In November 2022, Vitro Naturals launched herb-rich and fluoride-free toothpaste. The product uses herbs like neem, cloves, babool, and mint leaves. The toothpaste protects against teeth and gum infections, bad breath, toothache, and cavities and reduces gum and tooth pain.
• In July 2022, Alacer Corp., a GlaxoSmithKline (GSK) consumer healthcare subsidiary, launched the eco-conscious toothpaste brand Natean. The toothpaste is made with botanicals, natural flavors, and fruit extracts.

• April 2023: Villain Lifestyle, a men's fragrances, accessories, and grooming brand, announced the launch of its personal care range with a campaign starring actor Yash. The product launch included the launch of its new product, the Xtreme Foam Choco Mint Face Wash.
• March 2023: CODE, the brand under the Nourish Pvt. Ltd. company, announced the expansion of its haircare portfolio with the launch of its new hair serum. The company claims that the CODE Hair Serum is specifically designed for Indian men. Furthermore, the company claims that the product offers nourishing and strengthening properties that provide a good and healthy look for the hair and also aid in revitalization as the product consists of its unique blend of natural oils and advanced formula.
• February 2023: Nykaa announced the launch of its new brand, namely, Gentlemen's Crew. The company claims that the brand includes a holistic range of grooming and personal care products. Further, Gentlemen's Crew announced the launch of its robust portfolio of everyday essentials such as deodorants, beard care, and hair styling ranges.
• September 2022: the Japanese brand, Uno, launched its first sheet mask, which the company claims is exclusively designed for men.

• February 2023: GHD Group Pty. launched Duet: which is its first wet-to-straight styling tool. According to the company, Duet can replace both hair dryers and straighteners, by combining convection and conduction to dry, style, and set hair.
• August 2022: Shark Beauty launched the Shark FlexStyle air styling and drying system. The company claims that the product is a powerful hair dryer and a multi-styling tool to style the hair while it is drying, with no heat damage, and is for all types of hair.
• June 2022: Pattern Beauty Company, by actor and producer Tracee Ellis Ross, launched its first heat tool, a blow dryer in the United Kingdom. According to the company, the debut heat tool is a professional-grade blow dryer that provides faster drying with four attachments, a diffuser, wide-tooth comb, brush, and concentrator nozzle, designed specifically to help shape, stretch, and define curls and coils.
• March 2021: Wahl launched a new Below-the-Belt Trimmer under the name Wahl Manscaper. As per the company's claims, the trimmer's integrated protection system prevents injuries. The company markets it with the tagline 'No Nicks. No Cuts. No Fear; This has features like a wrap-around safety guard, an adjustable dial that offers 20 different cutting lengths, and finely-ground stainless-steel blades to offer utmost comfort as per the company's claim.

• March 2023: Dove, United Kingdom's leading deodorant brand, launched its most effective range with "dove advanced care" and "dove men+ advance care."
• February 2022: Wild Cosmetics, a United Kingdom-based startup, expanded its refill revolution. The company secured an investment of Euro 5.9 million (USD 6.97 million) for its sustainable deodorant alternative. The company has the vision to remove single-use plastics and unnecessary chemicals from everyday personal-care routines.
• November 2021: The eco-friendly deodorant brand Wild secured new partnerships with some of the UK's leading supermarkets, retailers, and department stores as they look to expand and grow their reach.
• April 2021: Unilever, in partnership with the Muscular Dystrophy Association, launched the world's first deodorant named Degree, designed for people with disabilities. Also, the Unilever brand Dove launched its first refillable deodorant.

• May 2022: Shiseido unveiled its latest prestige skincare line, "Ulé," in the vibrant beauty market of France. Customers can access Ulé's exquisite range of products through the brand's dedicated e-commerce platform and a luxurious boutique located in the heart of Paris.
• April 2022: Beiersdorf made a groundbreaking leap in the cosmetics industry by introducing the world's first skincare product with recycled carbon in Germany. The Nivea Men Climate Care moisturizer boasts a remarkable 14% ethanol content derived from a pioneering carbon dioxide fermentation process. This innovative moisturizer is produced exclusively with electricity sourced from 100% renewable energy while also adhering to a commitment to be free of microplastics, silicones, mineral oils, and PEG/PEG derivatives.
• January 2022: Procter & Gamble added the esteemed luxury skincare brand Tula to its portfolio. Tula stands as a beacon of clean skincare, harnessing the power of probiotic extracts and nourishing superfoods. Tula's meticulously crafted products are designed to enhance skin balance, alleviate irritation, and provide optimal hydration. Under the acquisition agreement, P&G Beauty will lend its unwavering support to the Tula team, propelling the brand's growth and facilitating expansion and innovation efforts.

• In September 2022, Duopharma Biotech Bhd, via wholly-owned Duopharma Consumer Healthcare Sdn Bhd, signed a product distribution agreement with South Korea-based stem cell technology company SCM Lifescience Inc to distribute a range of anti-hair loss products in Malaysia.
• In June 2022, South Korean cosmetic titans Amorepacific and LG Household & Healthcare (LG H&H) both launched shampoos that can conceal grey hairs to great success, signaling a huge demand for anti-aging hair care products.
• In May 2022, South Korean firm CJ OnStyle launched a new personalized beauty brand with a bespoke shampoo it developed in collaboration with K-beauty ODM giant Cosmax.

• December 2022: An official letter of intent from NHS Supply Chain stated that SpectrumX, a United Kingdom-based healthcare and pharmaceutical company, obtained Spectricept Care+ Hands, a hand sanitizer listed on the Hand Hygiene and Associated Products and Services Tender within the non-alcohol-based hand disinfectant lot, which will be accessible in the market to customers from May 2023.
• July 2021: All 66 Westfield centers in the United Kingdom and European property portfolio were granted access to the Lifebuoy brand of hygiene soap owing to a five-year cooperation between Unibail-Rodamco-Westfield and Unilever PLC.
• March 2021: The launch of Cleancut's first-ever foamy hand sanitizer was announced. An FDA-approved disinfectant, the fragrance-free formulation was made with chemicals sourced from plants.