Market Share of Surface Computing Industry
The surface computing market is moderately competitive due to the presence of established players such as Microsoft, Dell, Apple Inc., and Samsung. However, competition among the players is expected to grow as the penetration of surface computers increases.
In April 2023, Zalando introduced a virtual fitting room pilot to millions of customers. This pilot brings the virtual fitting room to customers in all 25 Zalando markets for the first time. The company has already successfully run two pilots with selected clothing items from Zalando’s and Puma private label Anna Field, where more than 30,000 customers have tried this innovative technology.
In August 2022, Hugo Boss ventured into a virtual reality dressing room, letting online shoppers try on apparel using personalized avatars. The exclusive German brand has partnered with virtual try-on (VTO) provider Reactive Reality for the ambition, initially available for UK, German, and France customers. Customers can check on thousands of products via personalized dummies created through Reactive Reality’s PITCTOFiT platform.
Surface Computing Market Leaders
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Microsoft Corporation
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Dell Inc.
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Samsung Electronics Co. Ltd
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Apple Inc.
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LG Electronics Inc.
*Disclaimer: Major Players sorted in no particular order
