Market Size of Sweden Cosmetics Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.68 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Sweden Cosmetic Products Market Analysis
The Sweden cosmetics products market is projected to witness a CAGR of 6.68% during the forecast period.
- Consumers in the country spend heavily on their appearance and thus use cosmetics products. A union for skin-benefiting and beautifying aspects of new makeup products through research by utilizing natural products is also fueling the demand for cosmetics in the market in Sweden.
- Moreover, consumers also demand enhanced functionality and eco-friendliness in cosmetic designs resulting in exciting innovations in the designs and packaging of cosmetic products. Manufacturing companies also invest in creating innovative and sustainable products, helping them increase their revenues.
- The COVID-19 pandemic has had a negative impact on beauty and cosmetics products in Sweden. Disruptions in the supply chain caused a significant challenge as the demand decreased due to low purchasing power and willingness to buy.
- Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to subsequent lockdowns and the closure of retail stores, as individuals have been following social distancing measures and avoiding gatherings and outings. However, sales through online retail channels majorly supported the market's growth over the recent past.
Sweden Cosmetic Products Industry Segmentation
Cosmetics are mixtures of chemical compounds derived from either natural sources or synthetic ones. Cosmetics have various purposes such as those designed for personal and skin care is used to cleanse or protect the body or skin.
The Sweden cosmetics products market is segmented by product type, category, and distribution channel. Based on product type, the market is segmented into color cosmetics and hair styling and coloring products. The color cosmetics segment is further segmented into facial make-up products, face bronzers, and lipstick products. The hair styling and coloring products segment is further segmented into hair colors and styling products. Based on category, the market is segmented into mass and premium. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, pharmacy and drug stores, convenience/grocery stores, online retail stores, and other distribution channels.
The report offers market size and forecasts for the cosmetics products market in value (USD million) for all the above segments.
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Sweden Cosmetics Products Market Size Summary
The Sweden cosmetics market is experiencing a notable growth trajectory, driven by a strong consumer focus on personal appearance and the integration of natural ingredients in makeup products. This trend is further bolstered by a demand for enhanced functionality and eco-friendly designs, prompting manufacturers to invest in innovative and sustainable product offerings. Despite the challenges posed by the COVID-19 pandemic, which disrupted supply chains and reduced on-premise sales, the market has seen a shift towards online retail channels, supporting its growth. The increasing importance of health, hygiene, and personal well-being has further fueled the demand for cosmetics, as consumers seek products that enhance their attractiveness and support their lifestyle choices.
The market landscape in Sweden is characterized by a high degree of fragmentation, with both local and international players such as L'Oreal S.A, The Estée Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG actively participating. These companies are focusing on product innovation and portfolio expansion to capture a larger customer base and strengthen their market positions. The incorporation of technology and the trend towards product personalization are also contributing to the market's dynamism. Additionally, pharmacies and drugstores are expanding their offerings to include a wider range of cosmetics and personal care products, further supporting market growth.
Sweden Cosmetics Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Color Cosmetics
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2.1.1.1 Facial Make-up Products
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2.1.1.2 Face Bronzers
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2.1.1.3 Lip stick Products
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2.1.2 Hair Styling and Coloring Products
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2.1.2.1 Hair colors
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2.1.2.2 Hair Styling Products
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2.2 By Category
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2.2.1 Mass
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2.2.2 Premium
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Specialty Stores
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2.3.3 Pharmacy and Drug Stores
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2.3.4 Convenience/Grocery Stores
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2.3.5 Online Retail Stores
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2.3.6 Other Distribution Channels
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Sweden Cosmetics Products Market Size FAQs
What is the current Sweden Cosmetics Products Market size?
The Sweden Cosmetics Products Market is projected to register a CAGR of 6.68% during the forecast period (2024-2029)
Who are the key players in Sweden Cosmetics Products Market?
L'Oreal S.A., Shiseido Co. Ltd, Estee Lauder Companies Inc, Kao Corporation and Oriflame Holding AG are the major companies operating in the Sweden Cosmetics Products Market.
