Sweden Hair Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.81 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Sweden Hair Care Market Analysis
Sweden's Hair Care Market is anticipated to witness a CAGR of 2.81% over the next five years.
Consumers in the country are becoming conscious of their hair health as hair problems like hair loss, grey hair, dandruff, and other problems are increasing in the country. Consumer demand for sustainable and good-quality hair care products is increasing. As every person has a different hair type, the demand for personalized hair care products is also increasing in the country. Owing to this, market players and salon professionals are launching new personalized hair care products. In September 2021, Drunk Elephant, a Shiseido Company Limited brand, expanded its distribution channels by introducing its product lines to ultra beauty stores online and offline. The product line includes a skincare range, along with Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, and Wild Marula Tangle Spray.
Additionally, the market players are launching and promoting their products through different social media platforms like YouTube, Instagram, Facebook, and many more due to which gen Z and Millennials in the country are being attracted to the products. According to StatCounter data from 2021, 78.93% of people in Sweden use Facebook and 6.08% of people use Instagram. In Addition to this, traditional advertising through television, magazines, and posters is also driving the market growth. In 2021, Loreal SA spent USD 11.32 billion on advertising. Over the medium term, demand for hair care products is expected to increase owing to increasing demand for organic and natural hair care products and rising hair problems in the country.
Sweden Hair Care Market Trends
Increasing Hair Health Consciousness
Consumers in the country are becoming conscious of their hair care products and the ingredients in them. They are becoming aware of the chemical ingredients like paraben, aluminum, and sulfate in hair care products and are avoiding the usage of chemical-rich hair care products like shampoos, conditioners, and other products. Additionally, hair damage has become a major issue in the country owing to pollution and environmental changes as well. Additionally, demand for natural/organic hair care products is increasing in the country owing to their benefits over chemical shampoos. Organic hair care products maintain the ph and acid balance of the scalp and give stronger hair. Market players are launching new and organic hair care products by considering the demand. For instance, In May 2021, Coconut water brand Vita Coco launched European haircare with shampoos, conditioners, and treatments, focusing on nourishing dry hairs and repairing damaged hair and scalp.
Increasing Demand for Shampoos
Consumer demand for different types of shampoos based on their hair problem and hair type is increasing. Due to rising disposable income and a more working population, stress and anxiety issues are increasing among consumers which are leading them to hair loss problems like baldness, dandruff, grey hair, weak hair, and many more. Owing to this, consumer demand for dermatologically tested shampoos is increasing. The market players are forming mergers and acquisitions to expand their business and innovate new products. For instance, in September 2022, Estée Lauder Companies and Balmain entered a partnership to launch Balmain beauty, a line of luxury beauty products. Under the agreement, the companies will work together to develop, produce and distribute the product line that appeals to affluent consumers worldwide, including in Europe.
Sweden Hair Care Industry Overview
The Sweden Hair Care Market is fragmented with the presence of both global and domestic players. Some prominent players in the market include L'Oréal S.A., Unilever PLC, Beiersdorf AG, Henkel AG & Co KGaA, and Procter and Gamble Company. As consumer awareness about chemical products is growing, they are opting for use of organic and natural haircare products. The market players are constantly innovating and launching new products with natural and sustainable ingredients in them.
Sweden Hair Care Market Leaders
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L'Oréal S.A.
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Unilever PLC
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Beiersdorf AG
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Henkel AG & Co KGaA
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Procter and Gamble Company
*Disclaimer: Major Players sorted in no particular order
Sweden Hair Care Market News
- In October 2022, Procter and Gamble Company brands Head & Shoulders, Pantene, Herbal Essences, and Aussie launched their first shampoo and conditioner bars across Europe. According to the company, one shampoo bar is equivalent to a 250 ml liquid shampoo bottle.
- In October 2022, Hankel launched the first B2B2C personalized hair care brand Salon Lab&Me. The products include shampoo, conditioners, hair serums, and others. the product range allows customers to experience personalized and professional hair care.
- In January 2022, Garnier, a L'Oréal brand, launched "No Rinse Conditioner" across Europe. This product is an innovation for environmentally friendly packaging. The products are packed in lighter cardboard integrated tubes with 75% less plastic, boasting an overall carbon footprint reduction of 92%
Sweden Hair Care Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Shampoo
- 5.1.2 Conditioner
- 5.1.3 Hair Oil and Serum
- 5.1.4 Others
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5.2 Distribution Channel
- 5.2.1 Supermarket/Hypermarket
- 5.2.2 Convenience Stores
- 5.2.3 Specialty Stores
- 5.2.4 Online Stores
- 5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Oriflame Cosmetics Global SA.
- 6.3.2 L'Oreal S.A.
- 6.3.3 Unilever PLC
- 6.3.4 Beiersdorf AG
- 6.3.5 Henkel AG & Co KGaA
- 6.3.6 Maria Nila AB
- 6.3.7 Avon Products Inc.
- 6.3.8 Estee Lauder Companies Inc.
- 6.3.9 Kao Corporation
- 6.3.10 Procter and Gamble Company
- 6.3.11 Noir Stockholm Hair Care Products
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Sweden Hair Care Industry Segmentation
Hair care products are those which help in keeping the hair healthy and strong. Sweden's hair care market is segmented by type into shampoo, conditioner, hair oil and serum, and others. The market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | Shampoo |
| Conditioner | |
| Hair Oil and Serum | |
| Others | |
| Distribution Channel | Supermarket/Hypermarket |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
Sweden Hair Care Market Research FAQs
What is the current Sweden Hair Care Market size?
The Sweden Hair Care Market is projected to register a CAGR of 2.81% during the forecast period (2024-2029)
Who are the key players in Sweden Hair Care Market?
L'Oréal S.A., Unilever PLC, Beiersdorf AG, Henkel AG & Co KGaA and Procter and Gamble Company are the major companies operating in the Sweden Hair Care Market.
What years does this Sweden Hair Care Market cover?
The report covers the Sweden Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sweden Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Sweden Hair Care Industry Report
Statistics for the 2024 Sweden Hair Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sweden Hair Care analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
