Market Trends of Switzerland Data Center Rack Industry
E-commerce is expected to grow significantly in coming years
- As measured by the share of online purchases, Switzerland is one of the top five European countries.
- The growing need for data center services and growing demand for racks in the e-commerce sector is driven by the growing demand for online transactions via wireless devices such as smartphones, tablets, and laptops, resulting in traffic being expected to increase.
- Increasing internet penetration and an increasing number of online transactional applications are further driving the growth of data centers and, thus, the number of racks.
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Full rack segment to hold major share in the market
- As businesses generate massive amounts of data every day, they are increasingly relying on data centers to efficiently manage their databases and storage. A major factor driving the use of data center racks, therefore, is the increasing use of fully configured data centers. In addition, market growth is influenced by rising demand for IT services and investment by large enterprises.
- Initially, the focus was limited to data center rack space. Only size and cost were considered in the deployment. Still, data center rack space utilization is likely to increase further as users grow in various verticals such as online banking, telecommunications, media, entertainment, and other high-density applications.
- In Switzerland, full racks hold the majority of the market share due to the growing space shortage between various companies. A fully racked data center needs to be built to cope with increasing rack capacity due to mobile broadband, the rapid growth of e-commerce, and the rise of big data analytics combined with cloud computing.
- The growing number of mobile Internet users and electronic payment users has increased data storage, and the increasing number of hyperscalers has enabled the use of more data center racks.
- Swiss QR invoices are the new standard for electronic payments. It will be introduced in October 2022 and aims to replace the orange and red deposit slips used in the country. The QR invoice contains a QR code that can be read by electronic devices such as smartphones. Such developments encourage the use of the Internet or mobile payment methods in Switzerland.
