Switzerland E-bike Market Size

The Switzerland e-bike market is experiencing significant growth, driven by a shift in consumer preferences towards personal transportation options due to the pandemic. This trend is supported by government subsidies aimed at boosting e-bike sales. The market landscape is becoming increasingly competitive, with new entrants and established companies employing various strategies to expand their presence and revenue. As a result, the market size is expected to continue its upward trajectory over the forecast period.

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Market Size of switzerland e-bike Industry

Switzerland E-bike Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 441.91 Million
svg icon Market Size (2029) USD 621.43 Million
svg icon Largest Share by Propulsion Type Pedal Assisted
svg icon CAGR (2024 - 2029) 7.06 %
svg icon Fastest Growing by Propulsion Type Speed Pedelec

Major Players

Switzerland E-bike Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Switzerland E-Bike Market Analysis

The Switzerland E-bike Market size is estimated at 441.91 million USD in 2024, and is expected to reach 621.43 million USD by 2029, growing at a CAGR of 7.06% during the forecast period (2024-2029).

441.91 Million

Market Size in 2024 (USD)

621.43 Million

Market Size in 2029 (USD)

19.52 %

CAGR (2017-2023)

7.06 %

CAGR (2024-2029)

Largest Segment by Propulsion Type

70.43 %

value share, Pedal Assisted, 2023

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Low cost, long battery life, less maintenance cost, and three to five pedal assist modes, depending on the model, are the factors responsible for the higher sales of pedal-assisted bikes than other propulsion types.

Largest Segment by Application Type

76.78 %

value share, City/Urban, 2023

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City/urban bike is the largest category in application type due to the increased awareness about the benefits of cycling, such as quicker travel times in traffic, easy parking, and fuel savings.

Largest Segment by Battery Type

100 %

value share, Lithium-ion Battery, 2023

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Declining prices as technology ages, fast-charging ability, durability, lesser weight, and increased range than lead-acid batteries are the factors that make the lithium-ion battery segment the largest battery type.

Fastest-growing Segment by Propulsion Type

8.20 %

Projected CAGR, Speed Pedelec, 2024-2029

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The speed pedelec segment is the fastest-growing segment by propulsion type due to the growth in leisure activities, like off-road riding and long-distance travel, and people’s preference for bikes over cars for daily commutes.

Leading Market Player

19.18 %

market share, Swiss E-Mobility Group (SEMG), 2022

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Swiss E-Mobility Group (SEMG) runs the largest pure-play E-bikes shop chain in Switzerland. The company sells bicycles under various Swiss brands such as Allegro, Cilo, Simpel, and Zenith bikes.

PROPULSION SEGMENT MARKET OVERVIEW

  • Initially, the COVID-19 pandemic slowed the expansion of the e-bike sector. However, with the increased importance of personal vehicles over public transport during the pandemic, consumers in Switzerland began to shift toward e-bikes as a daily commuting option. Individuals are also looking for a single-person commute that saves fuel costs while avoiding traffic.
  • The local governments in the country are providing subsidies to increase the sales of e-bikes. For instance, in Geneva, the maximum purchase price of an e-bike is CHF 250 (maximum 50% purchase price), while that of a cargo bike is CHF 500 (maximum 10% of the price). 
  • New companies are looking to enter this fragmented market, while established players are adopting various growth strategies, such as collaboration and expansion, to increase their revenues. For instance, in June 2021, following the success of its pilot project with the city of Zug, AirBie collaborated with Swiss e-bike manufacturer Flyer AG to start an open-access e-bike sharing service in Zug, Baar, and Cham. Thus, due to such factors, the demand for e-bikes in the country has been growing rapidly and may continue to grow over the forecast period.
Switzerland E-bike Market

Switzerland E-bike Industry Segmentation Switzerland E-Bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.

  • Initially, the COVID-19 pandemic slowed the expansion of the e-bike sector. However, with the increased importance of personal vehicles over public transport during the pandemic, consumers in Switzerland began to shift toward e-bikes as a daily commuting option. Individuals are also looking for a single-person commute that saves fuel costs while avoiding traffic.
  • The local governments in the country are providing subsidies to increase the sales of e-bikes. For instance, in Geneva, the maximum purchase price of an e-bike is CHF 250 (maximum 50% purchase price), while that of a cargo bike is CHF 500 (maximum 10% of the price). 
  • New companies are looking to enter this fragmented market, while established players are adopting various growth strategies, such as collaboration and expansion, to increase their revenues. For instance, in June 2021, following the success of its pilot project with the city of Zug, AirBie collaborated with Swiss e-bike manufacturer Flyer AG to start an open-access e-bike sharing service in Zug, Baar, and Cham. Thus, due to such factors, the demand for e-bikes in the country has been growing rapidly and may continue to grow over the forecast period.
Propulsion Type
Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type
Cargo/Utility
City/Urban
Trekking
Battery Type
Lead Acid Battery
Lithium-ion Battery
Others
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Switzerland E-bike Market Size Summary

The Switzerland e-bike market is experiencing a notable transformation, driven by a shift in consumer preferences towards personal transportation solutions over public transport, particularly in the wake of the COVID-19 pandemic. This shift has been supported by government initiatives offering subsidies to encourage e-bike adoption, making them an attractive option for daily commuting. The market is characterized by a mix of new entrants and established players, with companies engaging in collaborations and expansions to capture a larger market share. The demand for e-bikes is further bolstered by the growing interest among consumers, especially those over 40, who appreciate the benefits of effortless riding, exercise, and time savings during commutes. The introduction of advanced e-bike models with features like long battery life and attractive warranty offers is expected to sustain the growth momentum in the coming years.

The pandemic initially posed challenges to the e-bike sector, but it ultimately led to increased sales as consumers sought alternatives to public transport. The easing of restrictions and the resumption of business activities have further fueled market growth, with more people adopting cycling as a regular mode of transport for short commutes. The Swiss e-bike market is moderately consolidated, with key players like BMC Switzerland AG, Flyer AG, and myStromer AG leading the charge. These companies are continuously innovating, introducing new models that cater to the evolving preferences of consumers. As a result, the e-bike market in Switzerland is poised for steady growth, driven by a combination of consumer demand, government support, and technological advancements.

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Switzerland E-bike Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Propulsion Type

      1. 1.1.1 Pedal Assisted

      2. 1.1.2 Speed Pedelec

      3. 1.1.3 Throttle Assisted

    2. 1.2 Application Type

      1. 1.2.1 Cargo/Utility

      2. 1.2.2 City/Urban

      3. 1.2.3 Trekking

    3. 1.3 Battery Type

      1. 1.3.1 Lead Acid Battery

      2. 1.3.2 Lithium-ion Battery

      3. 1.3.3 Others

Switzerland E-bike Market Size FAQs

The Switzerland E-bike Market size is expected to reach USD 441.91 million in 2024 and grow at a CAGR of 7.06% to reach USD 621.43 million by 2029.

In 2024, the Switzerland E-bike Market size is expected to reach USD 441.91 million.

Switzerland E-Bike Market Size & Share Analysis - Growth Trends & Forecasts UP TO 2029