Market Trends of Synbiotic Products Industry
This section covers the major market trends shaping the Synbiotic Products Market according to our research experts:
Rising Demand For Probiotics And Prebiotics as Functional Food
The rise in health issues of the growing population has increased the demand for functional foods. Therefore, demand, especially for probiotics and prebiotics in available food & beverages, is now witnessed to have significant growth. Research shows that probiotics work best when combined with prebiotics. The pre-pro combo, i.e., two supplements in one dosage form, is an efficient way to provide added benefit to consumers of convenience and paired products, thus boosting its market demand. The synbiotic products are primarily preferred in the form of dietary supplements, commonly delivered in the Licaps capsule-in-a-capsule technology designed for the preferred-time release of the ingredient. The frequent product innovations in the market gear market growth. For instance, in 2021, Unique Times, a Singapore-based brand, launched a new synbiotic product, Premium Probiotic 10. These powders are available in sachet form, which contains the benefits of probiotics, prebiotics, and superfoods.
Europe Dominates the Global Synbiotic Products Market
Europe accounted for the highest share, followed by North America and Asia-Pacific. The increasing awareness about synbiotic products, as a result of the growing demand for functional food and the high visibility of the product, has increased the market's growth. A robust manufacturing base for food & beverage manufacturers coupled with the continuous demand for prebiotics and probiotics in food offers potential opportunities for synbiotic incorporation in different food and beverages. Alongside, European Union emphasizes ensuring clean labeling in case of food with nutrition and health claims. This has led to the use of synbiotic properties in formulating different regional products. The European Food Safety Authority (EPSA) coined QPS (Qualified Presumption of Safety). This concept provides additional criteria for the safety assessment of bacterial supplements, which adds value to applying prebiotics and probiotics in different forms.
