Market Size of Tahini Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 422.27 Million |
| Market Size (2029) | USD 505.65 Million |
| CAGR (2024 - 2029) | 3.67 % |
| Fastest Growing Market | Middle East and Africa |
| Largest Market | Middle East and Africa |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Tahini Market Analysis
The Tahini Market size is estimated at USD 422.27 million in 2024, and is expected to reach USD 505.65 million by 2029, growing at a CAGR of 3.67% during the forecast period (2024-2029).
The market is witnessing rising demand for clean-label tahini products, like tahini butter, tahini paste, and tahini sauce, owing to which different players in the market have started manufacturing new products that suit the customers' preferences. For instance, in May 2022, Clearspring, a Japanese organic foods brand, offered its premium and organic tahini products in the market. The products were Tahini White Sesame, Tahini Black Sesame, and Tahini Whole Sesame. These products were claimed to be free from palm oil, added sugar, and salt. Also, the products did not contain any artificial colors, flavors, or preservatives. The company also claimed that the products offered by them were non-GMO and vegan friendly.
Tahini is expected to become more popular worldwide due to the rising demand for nut/seed butter and spreads. The global tahini demand is driven by a marked rise in consumer preferences for tahini as an ingredient in many kinds of foods. As a result, the players in the market have been focused on launching products that cater to the shifting preferences of consumers. For instance, The Tahini Goddess, a tahini-based product brand, debuted in Miami in 2021. Miami's multiculturalism and love of cuisine and culture aided the product's growth.
Furthermore, although veganism is still a relatively new notion for many people, they are actively beginning to make choices in that direction. Tahini is one of these options as it has several advantages. Tahini is high in good fats, vitamins, and minerals, and 1 tablespoon (15 grams) of tahini offers several nutrients that are required for daily intake. Tahini is a type of superfood with numerous health advantages, which can be converted into anything from salad dressings to delectable sweets. Such factors are driving the tahini market globally.
Tahini Industry Segmentation
Tahini is a condiment made from toasted ground hulled sesame seeds, oil, and sometimes salt, particularly famous in the Middle East. The global tahini market is segmented by geography into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
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Tahini Market Size Summary
The tahini market is experiencing a notable expansion, driven by increasing consumer demand for clean-label products such as tahini butter, paste, and sauce. This trend has prompted various market players to innovate and introduce new offerings that align with evolving consumer preferences. The global popularity of tahini is on the rise, fueled by its incorporation as a key ingredient in diverse culinary applications and the growing interest in nut and seed butters. Brands like Clearspring and The Tahini Goddess have capitalized on this trend by launching premium, organic, and vegan-friendly tahini products. The health benefits of tahini, including its rich content of good fats, vitamins, and minerals, further bolster its appeal, positioning it as a superfood with potential anti-cancer and heart-healthy properties.
Regionally, countries such as Turkey, Israel, and Saudi Arabia are significant contributors to the tahini market, with tahini being a staple in their cuisines. The demand for natural and organic products is particularly strong in Israel, while in Saudi Arabia, tahini is increasingly replacing traditional butter in various dishes. The market is characterized by intense competition, with both regional and international players like Prince Tahina Limited and Halwani Bros Company holding substantial market shares. Strategic initiatives, including product innovation and expansion, are prevalent as companies seek to capitalize on the growing global demand. Investments in production capabilities, such as those by Al Ameera in Dubai, highlight the market's potential and the ongoing efforts to meet consumer needs.
Tahini Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Geography
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2.1.1 North America
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2.1.1.1 United States
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2.1.1.2 Canada
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2.1.1.3 Mexico
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2.1.1.4 Rest of North America
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2.1.2 Europe
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2.1.2.1 Spain
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2.1.2.2 United Kingdom
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2.1.2.3 Germany
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2.1.2.4 France
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2.1.2.5 Italy
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2.1.2.6 Russia
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2.1.2.7 Rest of Europe
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2.1.3 Asia-Pacific
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2.1.3.1 China
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2.1.3.2 Japan
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2.1.3.3 India
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2.1.3.4 Australia
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2.1.3.5 Rest of Asia-Pacific
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2.1.4 South America
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2.1.4.1 Brazil
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2.1.4.2 Argentina
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2.1.4.3 Rest of South America
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2.1.5 Middle East and Africa
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2.1.5.1 South Africa
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2.1.5.2 Saudi Arabia
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2.1.5.3 Rest of Middle East and Africa
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Tahini Market Size FAQs
How big is the Tahini Market?
The Tahini Market size is expected to reach USD 422.27 million in 2024 and grow at a CAGR of 3.67% to reach USD 505.65 million by 2029.
What is the current Tahini Market size?
In 2024, the Tahini Market size is expected to reach USD 422.27 million.
