Market Trends of Tahini Industry
This section covers the major market trends shaping the Tahini Market according to our research experts:
Growing Preference for Tahini by Health-Conscious Consumers
Tahini is made from sesame seeds, which are a good source of protein, fiber, monounsaturated fats, and vitamins B1 and B2. Tahini contains selenium as well. It functions as an antioxidant and aids in reducing inflammation in the body. Tahini has Sesamol, a natural substance present in sesame seeds and sesame oil, that has antioxidant, anti-inflammatory, and anti-aging properties. According to some studies, Tahini exhibits potent anti-cancer properties, and its main ingredient, sesame seeds, is known for its heart-healthy properties. They can specifically help decrease high LDL cholesterol, which is a key risk factor for heart disease. Tahini is entirely safe to consume and has practically no adverse effects. They are typically produced from 100% sesame seeds and are naturally high in oil. As a result, it includes no added oil. It improves bone health, increases male fertility, and alleviates menopausal symptoms. All the above factors are driving the growth of the tahini market.
Middle East and Africa Dominates the Global Market
Over the review period, Turkey captured a large share of the market, along with Israel, Iran, Saudi Arabia, Jordan, and Lebanon. Tahini forms an essential part of Turkish cuisine, having varied use in different meals, including breakfast, lunch, and dinner. Tahini is significantly used in both sweet and savory dishes in the country. Thus, the wide use of tahini in the country has led to many investments in expanding the use of the product and offering numerous tahini-incorporated products to consumers. For instance, in April 2021, the first tahini boutique, namely, The Levant, was inaugurated in Istanbul, offering products prepared from sesame seeds brought from around 14 countries. Additionally, due to the religious sentiments of the customers, the companies are offering kosher and halal certifications in tahini products.
Also, the demand for natural and organic products is driving the demand for tahini paste in Israel. In Saudi Arabia, tahini is steadily replacing butter, and tahini dips and sauces are widely served along with shawarma, kebabs, and sandwiches to provide an authentic Arabic taste. Furthermore, the health benefits associated with tahini, coupled with healthy food trends among consumers, have boosted the popularity of tahini in the Middle Eastern market. Thus, the players in the market have been focused on strategic moves such as innovation and expansions to capture the potential of the market. For instance, in 2021, Al Ameera announced its investment in three factories in Dubai Industrial City, which will enable it to increase its annual production of tahini to 9,000 tons.
