Taiwan E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

E-commerce in the Taiwan Market is Segmented into B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

Taiwan E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Taiwan E-commerce Industry Overview

Competition is intensifying in Taiwan's e-commerce market as demand for online retail grows. The Taiwan Ee-commerce market is moderately consolidated because of the few prominent market players who hold a significant amount of market share. Major players in the Taiwanese e-commerce market include Shopee Pte. Ltd, PChome Online, Momo Com Inc., and Ruten.

  • July 2021 - South Korean E-commerce giant, Coupang launched its service in Taiwan. The South Korean E-commerce company began offering its services in Taipei City's Zhongshan neighborhood, allowing consumers to order products through its app for on-demand delivery between 8 a.m. to 11 p.m., charging a delivery fee of 19 NTD. As the company expands into broad product categories, it will also compete with Taiwan's e-commerce platforms like Momo and PChome, offering 24-hour deliveries.
  • February 2022 - Hour Loop, Inc., a leading E-commerce retailer, announced it had expanded its operations with the opening of three new offices in Taipei, Taichung, and Tainan. These new offices are part of Hour Loop's expansion plans to broaden its operational capabilities across geographies.

Taiwan E-commerce Market Leaders

  1. Shopee Pte. Ltd.

  2. PChome Online

  3. Ruten

  4. Momo Com Inc

  5. BigGo

  6. *Disclaimer: Major Players sorted in no particular order
 Shopee Pte. Ltd., PChome Online, Momo Com Inc, and Ruten.