Market Trends of Telehealth Service Industry in Middle East and Africa
Growing demand of mhealth Applications
Mobile health (mHealth) refers to the different methods or practices to support healthcare and medical services using mobile technologies to monitor a variety of chronic conditions such as heart disease, diabetes, autism, insomnia, and asthma. mHealth aims to empower patients with information and management of their own health to promote outcomes improvement through enhanced decision-making, to help reduce costs, increase access throughout the system, and supply data for predictive modeling of at-risk populations.
The gradual shift to the digital healthcare system for analysis and management of patient health has resulted in the rapid growth of this market. The Middle East and Africa (MEA) mHealth medical apps segment is anticipated to grow with the largest share due to a rise in demand for quality healthcare services & solutions, an increase in acceptance of mHealth practices, a surge in demand for improved patient safety, and patient care, and an increase in government initiatives to promote e-health. The surge in the adoption of smartphones, tablets, and other mobile platforms is driving the growth of the market.
Rise of HealthCare Consumer Segment market
The Healthcare Consumer segment dominated the market with a share of more than 39.5% in 2021. This is because patients seek telemedicine services for various purposes starting from mild or moderate health issues to emergencies.
The company various solutions such as Concierge Medicine, Dermatology, Family Medicine, Internal Medicine, Mental Health, Paediatrics, Physical Therapy, Primary Care, Psychiatry (ER), Radiology, Skilled Nursing Facilities, Speech Therapy, and Urgent Care. Dermatology has dominated the market with more than 25% of the overall revenue.
The demand for telemedicine is increased due to Covid-19 as the Government instructed people to stay at home during the pandemic. Telemedicine offers convenience for healthcare providers, in terms of quick access to patient records, decision support, improved workflows, and analytics. eHealth solution offers great convenience to healthcare professionals, in terms of patient scheduling and data management.
