Market Trends of Telehealth Services Industry in India
This section covers the major market trends shaping the India Telehealth Service Market according to our research experts:
Increased Penetration on mHealth Applications
The Telehealth Service Market is a fast-emerging sector in India. Virtual care constituting tele-consulting, telepathology, teleradiology, and e-pharmacy is experiencing a stimulus in India. Major hospitals in India such as Apollo, AIIMS, and Narayana Hrudayalaya have adopted telemedicine services and entered into several PPPs (Public-Private Partnership). The domestic telehealth market is expected to reach US$ 5.5 billion by 2025.
By September 21, 2021, the Health Ministry's eSanjeevani telehealth service crossed 12 million teleconsultations since its launch, enabling patient-to-doctor consultations, from the confines of their homes, and doctor-to-doctor consultations.
With social distancing and self-isolation to fight the COVID-19 pandemic, telehealth is emerging as a critical tool to connect physicians and other healthcare professionals with patients dealing with chronic cardiovascular conditions. In COVID-19, there is a 78% hike in e-Consultation and mHealth Services across India for chronically diseased patients with Heart, Lung, Liver, and Kidney diseases.
Narrowing Gap in Tier-1 and Tier-2,3 Cities Telehealth Services
The healthcare scenario for tier II and III cities is completely different from that of tier I, and so are the Telehealth Services. Telemedicine has also helped bridge the urban-rural healthcare divide by bringing super-specialty support to tier 2/3 cities and rural areas. Disruptive startups are driving this new health-tech revolution in smaller towns and rural areas across India. Many companies like DoctorOnCall have taken initiatives of serving Tier 2-3 cities through Telehealth services. Doctor On Call has served patients from 150 cities till now. They have been able to do this by effectively reaching out to their target audience via a mix of online and offline distribution channels. With a tech-backed hospitalization product in the pipeline, the hospitals and telemedicine companies are also focusing on doubling city count and doctors count on the platform.
