Market Trends of Telematics Industry
Smartphone Solution is Expected to Hold a Major Market Share
- Smartphone telematics offers considerable advantages in terms of efficiency and safety. In the increasingly connected world, it's critical to understand how to maximize the potential of mobile devices to make the most out of business. Utilizing smartphone telematics technology to track drivers and cars in real-time can be one method to achieve this. This enables monitoring performance, offers driver coaching, and ensures the fleet operates as effectively as possible.
- Smartphone telematics utilizes smartphones with various sensors, technologies, internet connectivity, and apps to track different telematics variables. Through app development, the smartphone becomes a powerful telemetry device with consumer engagement features. For example, Software integrations like Android Auto and Apple Carplay in the car's infotainment system provide a seamless experience to the users, providing telematics data through their proprietary app. The Apps may be capable of producing data like locations, geographical zones, driving styles, vehicular performance, and other customizable points of interest.
- Smartphone telematics has several advantages, including lowering the cost of implementing UBI technology while keeping the benefits of usage-based insurance. Since the insurance company does not have to pay for the development and distribution of UBI hardware, its data remains remarkably accurate. The transition to smartphone-based UBI policies allows insurance companies to cut expenses, raise profit margins, and forward some of those savings to their customers through discounts and benefits.
- TrueMotion (acquired by Cambridge Mobile Telematics), a start-up based in Boston, utilizes mobile technology's power to improve driving habits, including distracted driving. The company reports reducing distracted driving by 20% through safe driving programs. When the car insurer began to move away from the plug-in devices it uses in its Snapshot usage-based insurance (UBI) program; the start-up found a technique to gather driving data from smartphone sensors.
- Many insurance companies are adopting smartphone telematic data for their premium calculations, which is driving the market for smartphone-based telematics solutions. For instance, in July 2022, under the IRDAI's Sandbox initiative, Edelweiss General Insurance introduced Switch, an on-demand full-coverage vehicle insurance product. The switch has been designed as a totally digital, mobile telematics-based auto insurance policy that senses motion and automatically activates insurance when a vehicle has been driven.
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Asia Pacific is Expected to Witness Significant Growth
- The Asia-Pacific telematics market is highly competitive and consists of many significant players. Few big competitors now control most of the market in terms of market share. Manufacturers are putting more effort into raising the relevance of their products to customers. It is encouraged to innovate products to gain an advantage over rivals. China is expected to be the most lucrative market, followed by Japan and India during the study period.
- As electric vehicles and autonomous vehicular technologies are gaining popularity, the automotive industry is witnessing the introduction of new electronic safety aids, such as Advanced Driver Assistance System (ADAS) and Mobility-as-a-Service providers (MaaS), increasing the need for telematics in this region. The concepts of CASE, referring to 'Connected' cars, 'Autonomous, Automatically' driving cars, 'Electric' and 'Sharing' cars, are shaping the automotive field worldwide. These applications require high-speed data transmission, analysis, and implementation through cloud-based platforms. Such defining factors are mainly driving the Asia Pacific telematics market growth.
- The regional government also plays a pivotal role in the studied market growth. For instance, by 2022-2023, the Indian government plans to make cars with Electronic Stability Control (ESC) and Autonomous Emergency Braking (AEB) standard fitment. In addition, the Ministry of Road Transport and Highways declared that it is trying to make ADAS (advanced driver assistance systems) mandatory for automobiles to reduce the number of accidents in the country.
- Many automobile OEMs in the region are considering telematic-based smart offerings in their vehicle, which is creating an opportunity for the market vendors. For instance, in November 2022, the flagship company of the Spark Minda group, Minda Corporation, entered into a technology license agreement with LocoNav for the white-labelling of telematics software. Through this collaboration, Spark Minda will combine software developed by LocoNav for its own telematic devices to offer Original Equipment Manufacturers (OEMs) a comprehensive solution.
- Aditionally in January 2022, the Chinese government is changing the rules regularly to shape the introduction and adaptation of autonomous driving in the country. The cars with ADAS and other connected car features must be fitted with devices similar to aircraft having back boxes, recording all the variables directing the autonomous driving systems. China's dominance in global automotive microcontrollers and microprocessors also gives them the upper hand in manufacturing telematics control units (TCU). Also, the country's recent investment in the 5G infrastructure market (as a recovery step from the COVID-19 outbreak) further promotes the local production of 5G TCUs.
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