Tequila Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 5.48 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Tequila Market Analysis
The Tequila Market size is estimated at 457.96 Million liters in 2024, and is expected to reach 597.97 Million liters by 2029, growing at a CAGR of 5.48% during the forecast period (2024-2029).
The Tequila Market size is estimated at 457.96 Million liters in 2024, and is expected to reach 597.97 Million liters by 2029, growing at a CAGR of 5.48% during the forecast period (2024-2029).
During the initial months of the Covid-19 lockdown, the leading market players witnessed a slight decline in their spirits sales due to the reduction in travel retail which recovered gradually after the partial re-opening of the on-trade channels. However, during the COVID19 pandemic, people significantly changed their drinking habits and shifted places of consumption from bars and restaurants to home. The in-house consumption has increased drastically during the pandemic. The COVID-19 outbreak has caused a decline in the growth of the global industries creating a mass disruption for buyers as well as sellers. This has also offered an opportunity for the companies to look after their supply chain relationship and business models for the future. The COVID-19 pandemic has created a positive impact on in-house alcohol consumption, due to the shutdown of liquor stores and retail stores. This has declined the sales of the retail liquor market and shifted the consumer focus toward online platforms and in-house consumption. Therefore, the post-COVID-19 scenario is anticipated profitable for online liquor stores.
In the medium term, the growing popularity of various artisanal spirits among worldwide consumers is expected to drive demand for blue agave plant-based distilled spirits. Consumers nowadays all over the world have more sophisticated palates and they are constantly looking to explore unique, high-quality, fresh, and delicious exotic alcoholic beverages with a distinct flavor which is aiding in propelling the market growth.
Moreover, owing to the trend of premiumization, consumers are inclining toward quality over quantity in recent years. As consumers shift toward sophistication, it triggers the demand for premium quality beverages. For instance, according to the statistics released by The American Beverage Association (ABA), the premium and super-premium spirits demand is anticipated to grow exponentially worldwide, with a forecasted volume market share of around 12% by 2023.
Tequila Market Trends
Rising Demand For Premium Spirit
Owing to the higher incomes, the popularity of high-end drinks among the millennial population is growing and it has been fueling the demand for tequila. The sales of cocktails, such as margaritas, martinis, and manhattans, have gained remarkable traction in the developed economies of North America and Europe. Furthermore, the growing popularity of the cocktail culture in developing nations, such as China and India, is expected to promote the off-trade sales of premium spirits. The growing trend of partying at home is supported by the rising number of corporate workers and an increasing number of women consumers, who are willing to spend on premium spirits to enjoy leisure time. For instance, the recent consumer survey conducted by ICRIER (Indian Council for Research on International Economic Relations) shows that 26% of respondents are expected to move to premium brands of alcoholic beverages by 2030. Further, the trade associations and industry authorities are promoting awareness about high-end alcoholic beverages among Indian consumers, pushing the trend of premiumization. For instance, in September 2021, the Delhi-based office of USDA's Foreign Agricultural Service initiated a campaign to showcase the wide range of premium U.S. alcoholic products to key importers, hotel and restaurant sector (HRI) stakeholders, bartenders, and social media influencers.
North America Holds The Largest Share
Tequila has established itself as a popular spirit in the United States in recent times. Margaritas have helped grow Tequila's popularity in the United States, but consumers are now branching out to explore new consumption occasions including super-premium sipping Tequilas. Geographically the United States is in proximity to Mexico where tequila is more than a drink. Tequila is very special to Mexico. It is so special that there is a Tequila Regulatory Council (the Consejo Regulador del Tequila, also known as the CRT) that monitors the quality of the soil and water at each tequila distillery and also measures the quantity of blue agave that is used in the making of the tequila. For instance, according to Consejo Regulador del Tequila, in 2021, Mexico produced 527 million liters of tequila, the highest volume recorded since 1995. Within two and a half decades, production of this alcoholic beverage increased by approximately 405 percent, with a difference of 153 million liters between 2020 and 2021. Additionally, the high percentage of Hispanic consumers particularly in states such as Texas and California has helped tequila seed itself successfully in the United States bar culture.
In 2021, According to the distilled spirits council of the United States, the sales of agave-based spirits increased 30.1% year on year to USD 5.2 billion. Tequila was the second fastest growing spirits category, trailing only premixed cocktails. Also, tequila is one of the fastest growing alcoholic beverages in the United States., with consumption increasing by 40% in the last five years according to the statistics released by the Wine & Spirits Wholesalers of America (WSWA). The spirit's popularity in the region has grown significantly in recent years, with the category evolving to meet different tastes and preferences.
Tequila Industry Overview
The tequila market is moderately consolidated with extensive production concentrated in Mexico and the United States. The major players in the market are focusing on product innovation and the enhancement of distribution capabilities to target a wider consumer base in the worldwide market. Some of the major players present in the market studied are Bacardi and Company Ltd., Diageo PLC, Pernod Ricard SA, Constellation Brands, Inc., and Suntory Holdings Limited. Industry participants aim to accelerate online presence through strategic partnerships with e-commerce platforms to capture the interest of online shoppers across emerging markets. For instance, in May 2021, Severo, the Mexican hand-crafted tequila rolled out in the U.S. through online retailers of California and New Jersey.
Tequila Market Leaders
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Bacardi and Company Ltd.,
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Diageo PLC
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Pernod Ricard
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Constellation Brands, Inc.
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Suntory Holdings Limited
*Disclaimer: Major Players sorted in no particular order
Tequila Market News
- In February 2022, Avión, the brand owned by Pernod Ricard introduced avian Reserva cristalino Tequila under its reserva line-up. Newly launched tequila is the blend of 12-month-old Añejo with a touch of three-year-old Extra Añejo Reserva.
- In February 2022, Suntory Holdings limited's brand Tres Generaciones tequila introduced aejo Cristalino, its new ultra-premium offering. The crystal-clear liquid was created by Tres Generaciones master distiller distillers at La preserancia distillery in Jalisco.
- In April 2021, Bacardi has introduced a premix RTD to the portfolio of its tequila brand Cazadores in the United States. The RTD which has an abv of 5.9%, is made with 100% blue gave and comes in a spicy margarita, and Paloma flavors.
Tequila Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Blanco
- 5.1.2 Reposado
- 5.1.3 Anejo
- 5.1.4 Other Types
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5.2 By Distibution Channel
- 5.2.1 Off-Trade
- 5.2.1.1 Supermarkets/Hypermarkets
- 5.2.1.2 Specialist stores
- 5.2.1.3 Online Stores
- 5.2.1.4 Other Distribution Channels
- 5.2.2 On-Trade
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5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 Spain
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East & Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Bacardi and Company Ltd.,
- 6.3.2 Diageo PLC
- 6.3.3 Pernod Ricard
- 6.3.4 Constellation Brands, Inc.
- 6.3.5 Suntory Holdings Limited
- 6.3.6 Heaven Hill Distillaries, Inc.
- 6.3.7 Campari Group
- 6.3.8 Casa Aceves
- 6.3.9 Sazerac Company Inc.
- 6.3.10 Brown-Forman Corporation
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
** Subject To AvailablityTequila Industry Segmentation
Tequila is a distilled alcoholic beverage produced from the Agave Tequilana plant. It is fermented with additional sweeteners, such as glucose and fructose, and artificial additives for flavorings. The global tequila market is segmented by type, distribution channel, and geography. By type, the market is segmented into blanco, reposado, anejo, and others. By distribution channel, the market is segmented into off-trade and on-trade. By off-trade, the market is further segmented into supermarkets/hypermarkets, specialist stores, online stores, and other off-trade channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Type | Blanco | |
| Reposado | ||
| Anejo | ||
| Other Types | ||
| By Distibution Channel | Off-Trade | Supermarkets/Hypermarkets |
| Specialist stores | ||
| Online Stores | ||
| Other Distribution Channels | ||
| By Distibution Channel | On-Trade | |
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| By Geography | Europe | United Kingdom |
| Germany | ||
| Spain | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| By Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| By Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| By Geography | Middle East & Africa | Saudi Arabia |
| South Africa | ||
| Rest of Middle East & Africa |
Tequila Market Research FAQs
How big is the Tequila Market?
The Tequila Market size is expected to reach 457.96 million liters in 2024 and grow at a CAGR of 5.48% to reach 597.97 million liters by 2029.
What is the current Tequila Market size?
In 2024, the Tequila Market size is expected to reach 457.96 million liters.
Who are the key players in Tequila Market?
Bacardi and Company Ltd.,, Diageo PLC, Pernod Ricard, Constellation Brands, Inc. and Suntory Holdings Limited are the major companies operating in the Tequila Market.
Which is the fastest growing region in Tequila Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Tequila Market?
In 2024, the North America accounts for the largest market share in Tequila Market.
What years does this Tequila Market cover, and what was the market size in 2023?
In 2023, the Tequila Market size was estimated at 432.86 million liters. The report covers the Tequila Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Tequila Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are key sustainability challenges in the Tequila Industry?
The key sustainability challenges in the Tequila Industry are a) Dependence on specific agave variety can make the industry vulnerable to price fluctuations and supply chain disruptions b) Agave cultivation can lead to deforestation and soil erosion if not managed sustainably
Tequila Industry Report
The global tequila market is witnessing growth, propelled by the rising popularity of artisanal spirits, the trend of premiumization, and a shift in consumption patterns towards savoring tequila rather than consuming it in shot form. Manufacturers are innovating with new flavors to align with the artisanal spirits trend and the growing global preference for spirits. Celebrity endorsements have also influenced the market, projected to fuel demand. The trend of infusing different spirits to create unique cocktails is bolstering market sales, although the increasing trend for low-alcoholic beverages could dampen growth. The market is segmented into types such as blanco, reposado, anejo, and others, with blanco accounting for a significant market share due to its unique flavor profile. The premium variant is expected to hold the largest share due to high consumer demand for high-quality craft spirits. The on-trade sales channel, a prominent sales channel for alcohol, is anticipated to dominate the market share. Mordor Intelligence™ Industry Reports provide statistics for the Tequila market share, size, and revenue growth rate, including a market forecast and a historical overview. A sample of this industry analysis is available as a PDF download.
