How big is the Thailand CRM Market?

The Thailand CRM Market size is expected to reach USD 157.38 million in 2024 and grow at a CAGR of 12.02% to reach USD 227.60 million by 2029. Read More

What is the current Thailand CRM Market size?

In 2024, the Thailand CRM Market size is expected to reach USD 157.38 million. Read More

Who are the key players in Thailand CRM Market?

Salesforce Inc., Microsoft Corporation, Oracle Siebel, SAP SE and IBM Corporation are the major companies operating in the Thailand CRM Market. Read More

What years does this Thailand CRM Market cover, and what was the market size in 2023?

In 2023, the Thailand CRM Market size was estimated at USD 138.46 million. The report covers the Thailand CRM Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Thailand CRM Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Thailand CRM Market Size & Share Analysis - Industry Research Report

Thailand CRM Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Thailand CRM Market Report is Segmented by Organization Size (Small and Medium, Large Scale), Deployment Mode (Cloud, On-Premise, Hybrid), and End-User Vertical (Services, Manufacturing, BFSI, Retail and Logistics, Government, and Other End-User Verticals). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Thailand CRM Industry Overview

The Thai CRM market is semi-consolidated. The Thailand CRM industry is characterized by rapid technological advancements, particularly in artificial intelligence, data analytics, and security. Companies continuously innovate to maintain their competitive edge, intensifying rivalry, and key players include Salesforce Inc., Microsoft Corporation, Oracle Siebel, SAP SE, and IBM Corporation.

In February 2024, Thailand-based full-service electric vehicle (EV) lifestyle platform EVme entered a new strategic alliance with Salesforce to provide personalized customer experiences supporting its growth strategy. Moreover, EVme also intends to leverage Salesforce's Customer 360 and Automotive Cloud Intelligence, which mainly utilizes Salesforce's CRM Analytics to generate real-time insights. Additionally, it would utilize Slack to augment collaboration and productivity across the organization.
In September 2023, Fujitsu Limited and Fujitsu Thailand Limited acquired Thailand-based SAP consultancy Innovation Consulting Services (ICS) to strengthen Fujitsu's SAP consulting capabilities further. SAP consultancy ICS will support Fujitsu's portfolio transformation and bolster offerings to enhance customer experience in Thailand. The acquisition will further strengthen SAP's capabilities in consumer experience and the Trusted Society. SAP will assist as a critical pillar of the company's growth strategy, significantly contributing to customers' Digital Transformation (DX) and Sustainability Transformation (SX) journeys.