Market Share of Thailand CRM Industry
The Thai CRM market is semi-consolidated. The Thailand CRM industry is characterized by rapid technological advancements, particularly in artificial intelligence, data analytics, and security. Companies continuously innovate to maintain their competitive edge, intensifying rivalry, and key players include Salesforce Inc., Microsoft Corporation, Oracle Siebel, SAP SE, and IBM Corporation.
- In February 2024, Thailand-based full-service electric vehicle (EV) lifestyle platform EVme entered a new strategic alliance with Salesforce to provide personalized customer experiences supporting its growth strategy. Moreover, EVme also intends to leverage Salesforce's Customer 360 and Automotive Cloud Intelligence, which mainly utilizes Salesforce's CRM Analytics to generate real-time insights. Additionally, it would utilize Slack to augment collaboration and productivity across the organization.
- In September 2023, Fujitsu Limited and Fujitsu Thailand Limited acquired Thailand-based SAP consultancy Innovation Consulting Services (ICS) to strengthen Fujitsu's SAP consulting capabilities further. SAP consultancy ICS will support Fujitsu's portfolio transformation and bolster offerings to enhance customer experience in Thailand. The acquisition will further strengthen SAP's capabilities in consumer experience and the Trusted Society. SAP will assist as a critical pillar of the company's growth strategy, significantly contributing to customers' Digital Transformation (DX) and Sustainability Transformation (SX) journeys.
Thailand CRM Market Leaders
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Salesforce Inc.
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Microsoft Corporation
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Oracle Siebel
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SAP SE
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IBM Corporation
*Disclaimer: Major Players sorted in no particular order
