Market Trends of Thailand Digital Transformation Industry
Retractable Safety Syringes Segment Expected to Witness Significant Growth During the Forecast Period
- In 2016, Thailand unveiled its 20-year Digital Thailand Plan, aligning with its ambition to become a digital leader in Southeast Asia. This comprehensive strategy outlines clear, measurable policy goals segmented into distinct phases.
- Thailand's digital roadmap has been delineated into distinct phases. The initial phase concentrated on bolstering digital infrastructure, while the subsequent phase emphasized enhancing digital inclusion. As of 2023, Thailand is embarking on Phase 3, aiming to attain complete digital transformation by 2027. The ultimate phase, Phase 4, aspires to position Thailand as a frontrunner in the global digital economy.
- Thailand's digital strategy focuses on several pivotal pillars: establishing a robust nationwide digital infrastructure, leveraging digital technologies to drive economic growth, fostering a more inclusive and fair society through digital initiatives, enhancing public services with e-government solutions, preparing the workforce for the digital age, and instilling trust in digital technologies.
- Thailand stands out for its proactive strides in bolstering its 5G ecosystem. It emerges as a Southeast Asian pioneer, having effectively rolled out 5G technology. Recent data from Erricson reveals that over 80% of Thailand's populace now enjoys 5G coverage.
- In August 2023, a Telenor Group survey on mobile device usage in Thailand revealed that around 36% of respondents predominantly utilized a 5G connection to power their mobile devices, while 6% did not utilize a 5G network connection at all.
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North America Expected to Hold Significant Market Share During the Forecast Period
- Thailand is poised to witness an acceleration in its digital transformation, driven by generative artificial intelligence (AI), cybersecurity, advanced cloud services, sustainable technologies, and workforce readiness. Undeterred by economic fluctuations and geopolitical uncertainties, businesses are steadfast in their digital initiatives. Their goals include cost reduction, heightened productivity, and enhanced resilience against emerging threats.
- The Thai government is gearing up to launch new artificial intelligence (AI) initiatives, aligning with the second phase of its national AI strategy. Among the six flagship projects in the pipeline, highlights include fostering an AI-ready workforce and introducing the Thai Large Language Model (ThaiLLM). These projects are currently awaiting approval from the National AI Committee.
- In May 2024, the "MHESI for AI" policy, spearheaded by Thailand's Ministry of Higher Education, Science, Research and Innovation (MHESI), is designed to equip Thais with the skills to leverage artificial intelligence (AI) for the country's advancement. According to the MHESI, Thailand faces significant challenges in AI adoption, primarily due to a scarcity of skilled professionals and a dearth of practical AI applications. The ministry is integrating AI education into university programs, ensuring both students and faculty possess the necessary AI literacy for effective utilization to address the lack of skilled professionals.
- Thailand is fast-tracking its AI strategy from 2022 to 2027, with the goal of positioning itself as Southeast Asia's premier AI hub by 2027. The strategy targets elevating Thailand's AI Readiness Index from 59th place in 2021 to the top 50 by 2025. Additionally, it aims to ensure that a minimum of 600,000 Thai citizens are well-versed in AI law and ethics. The initiative is projected to yield business and social impacts amounting to THB 48 billion (USD 1.32 billion) by 2027.
- In a 2023 survey by ETDA in Thailand, 22% of respondents reported using artificial intelligence (AI) for customer service, notably employing chatbots in their e-commerce ventures—furthermore, an additional 20% leveraged AI for business model development.
