Thailand OOH and DOOH Industry Overview
The Thai OOH and DOOH market is moderately competitive due to the existence of major key players like Vistar Media, Plan B Media Public Company Limited, and Rocktech Global Public Company Limited. Market players are bolstering their portfolios and pursuing lasting competitive edges via strategic partnerships and product rollouts.
- March 2024: Adeffi, the OOH advertising firm in Bangladesh, declared an extensive expansion into India, Nepal, Thailand, and Vietnam. This strategic initiative aims to redefine how businesses in these nations engage with OOH advertising, offering them a robust regional branding avenue.
- December 2023: Location Media Xchange (LMX) and DOmedia collaborated to make more than 15,000 out-of-home (OOH) media assets accessible for online purchase via BillboardsIn.com, the OOH ad marketplace. Effective immediately, advertisers can strategize and procure local ad campaigns across various countries, including Thailand. BillboardsIn's partnership with LMX is reshaping the advertising landscape for local businesses in Asia-Pacific. By enhancing accessibility to these ad formats, the collaboration is fostering a mutually beneficial environment for both small businesses and media operators.
Thailand OOH and DOOH Market Leaders
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Vistar Media
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Hivestack
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Plan B Media Public Company Limited
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VGI PCL
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Rocktech Global Public Company Limited
- *Disclaimer: Major Players sorted in no particular order